I’m Maharshi Rakeshkumar Joshi, a marketing professional specializing in Business Development and Channel Sales. Currently, I work with TYCOM Technology LLP, where I collaborate with partners and dealers to expand revenue streams and build long-term client relationships.
Previously, I contributed as a Sales Associate at D & V Business Consulting and as a Business Development Executive at Digital Infratech Pvt. Ltd., where I managed social media accounts, conducted sales calls, and coordinated with dealers. These roles allowed me to develop strong skills in lead generation, partner management, and sales operations.
2022 – 2024
Ahmedabad Institute of Hospital Management
Post Graduate Diploma in Management (Marketing)
During my PGDM, I specialized in Marketing and Business Development, focusing on consumer behavior, sales strategies, and market research. I completed projects such as a Customer Satisfaction Study for Reliance Jio, research on Tourism Marketing through Social Media, and a Comparative Study of Ahmedabad’s shopping malls. These projects helped me connect theory with practice and strengthened my analytical, strategic, and communication skills.
My undergraduate studies provided me with a strong foundation in business principles, management, and marketing basics. I learned the fundamentals of market segmentation, business communication, and organizational behavior, which created the groundwork for my PGDM studies. During this time, I also started developing an interest in sales operations and client relationship management, which shaped my career path.
2017 – 2019
Navyug Vidyalaya, Naroda
Higher Secondary Education (Commerce)
Specialized in commerce subjects that introduced me to the basics of accounting, business studies, and economics. This phase sparked my early interest in pursuing a career in management and marketing.
2024
Decoding Market Segmentation: Variables Shaping Targeting Strategies
As part of my PGDM program, I conducted a detailed study on how different segmentation variables (demographics, geography, psychographics, and behavior) influence marketing strategies. This project enhanced my ability to identify customer segments and recommend targeting approaches for better campaign performance.
2023
Comparative Study: Palladium Mall vs. Alfa One Mall (Ahmedabad)
This research compared consumer preferences, footfall, and brand strategies between two major malls in Ahmedabad. I focused on identifying factors that drive customer choice in retail environments and recommended strategies to improve customer experience and brand positioning.
2022
Social Media Platforms for Tourism Marketing
Analyzed the role of social media platforms in promoting tourism in Gujarat. The project highlighted the growing importance of Instagram, TripAdvisor, and user-generated content in influencing travel decisions. I also explored the challenges businesses face in building and maintaining an online presence.
2019
Customer Satisfaction Study – Reliance Jio
Conducted a study to understand customer satisfaction levels with Reliance Jio’s services. Focus areas included network quality, pricing, customer service, and overall brand perception. This project helped me develop a practical understanding of survey design, data collection, and consumer insight generation.
Business Development & Channel Sales
Partner & Dealer Management
Lead Generation & Sales Coordination
Social Media Handling
Diploma in DTP & Tally – NSDC
CCC (Course on Computer Concepts) – NSDC
MSME – ESDP Food Processing
French Language (Beginner)
English
Hindi
Gujarati (Fluent)
French (Basic)
Beyond my professional journey, I am passionate about exploring new cultures and learning new skills. I believe in continuous growth and enjoy taking on opportunities that challenge me to think differently and deliver meaningful results.