Major Points to Consider when Selecting Magento Theme for E-commerce

Magento 2 is the most preferred CMS that contributes to the success of the E-commerce business. The exciting features and advanced functions it offers are hard to find in any other CMS. But only good features are not sufficient for customers to engage, you need an attractive design as well. In this blog, Magento 2 Theme Development Company would love to share important points to select themes for your online store.

1. Perfect Layout and Template

There is no specific rule to pick the best Magento theme. Every theme is different depending on the website requirements. First, be specific about the website requirements you want to build. Every website has its own specialties. Knowing your target audience can help you find the right theme. If you work for a fashion brand, a more fashionable theme is a better fit.

2. Mega Menu and Navigation Bar

The navigation bar shows people to reach desired service and functionality. The thing to understand here is navigation menus should be placed simple. This is easy to perform by restricting the number of menu options with concise names for each item. The names work properly if they are relevant, short, as well as accurate for users and search engines. Not only include fewer words but also standard language to attract more people’s attention.

3. Theme Customization

Once the theme is selected that defines the style and function of your Magento store, it’s time to customize so that it suits your brand. Basically, customized themes authorize your Magento E-commerce Website to adjust the functionality to meet specific requirements. Things like promoting new products, removing outdated ones, changing the color scheme are easy to perform. Your theme is important to your store if it needs desired success. Otherwise, you would have to redesign your web appearance in the next few months.

4. Loading Speed

Another important parameter of selecting a theme for e-commerce store is the loading speed. Search engine also consider speed an important factor to rank a website. If your website is slow to load, this will lead to negative results. Firstly, customers would move to other website and the second thing is that your website is not ranked on search engine. Therefore, your theme should not integrate too many graphics and features. All the unnecessary stuff majorly impacts your page speed. If the volume of content on the website is reduced, it would increase the loading speed. Be optimal to provide content, and try to make your website load in 3-4 seconds.

5. Check Theme Compatibility

Most of the visitors use different web browsers including Safari, Chrome, and Firefox to access website from different devices. That’s why it’s important to look for the cross-browser compatibility to ensure Magento 2 theme fits any browser. Not all themes face browser incompatibility problems but keeping an eye wouldn’t harm. Being a store admin, you may never want visitors to reject your website just because it is not compatible with certain browsers. On the other hand, with a theme running properly across all major browsers, chances are high that business could reach a bigger audience easily.

6. Social Media Functionality

The important thing to understand is that social media channels have connected people. It also helps to draw customers’ attention to your website. What’s important about Magento 2 theme is that it’s provided with several social media built-in settings to boost updates and developments. It helps to inform customers about promotional offers, deals, news, and many more. Furthermore, the themes also include reviews and rating section on the web page to allow visitors share their opinions about products and services. Instant feedback and addressing customer queries are essential to grow your company.

Wrapping Up:

We very well know the importance of Magento 2 theme in determining the look of the storefront. The attractiveness and smooth navigation have a great impact on your business development. Therefore, finding the right theme in addition to Magento 2 Certified Developer India is undoubtedly crucial to the business success. Integrating theme is essential for the success and proper running of online store.