Magento-based eCommerce websites perform the best among other online stores. However, like any other eCommerce website, Magento websites are also digitally working machines that need regular maintenance. In this article, you will uncover some major Magento 2 store maintenance issues that you might face as a Magento store owner and how to overcome them. If you’re an amateur, it is wise to hire Magento maintenance & support services to overcome all your existing and potential issues related to your store.
Critical Magento 2 Store Maintenance Issues
· Performance Issues
Slow loading speed, poorly working checkout process, downtime, or any other issues that affect the performance of stores. These performance issues ruin customer experience and lead to customers leaving your website.
· Security Issues
Some of the most common security issues include Malware, Financial frauds, Phishing, Spamming, DoS & DDoS attack, Bots, Exploitation (SQL & SQLi), MITM (Man In The Middle), e-Skimming, and Brute force. These threats can destroy any business if your online store is compromised. If it is, it’s wise to hire Magento developers ASAP.
· Business Adaptation
With ever-changing customer needs, the latest trends, and emerging technologies, businesses need to respond quickly to these changes. If your business is not able to adapt as per growing technologies and trading, you might be defeated by your competitors.
· Customer Engagement Issues
There are several reasons for bad customer engagement such as poor UI/UX, confusing navigation, low bandwidth, improper omnichannel strategies, disconnected data system, etc. Therefore, if you are backed with expert Magento maintenance & support service, the experts can fix the customer engagement killers and work toward increasing revenue.
· Design and Content Issues
Both these issues cause poor customer engagement. Content and design should be updated regularly according to the latest trends and customers’ needs. It is important to fix the key areas of improvement which require ongoing Magento maintenance & support services.
· Outreach Recovery Process
If your Magento extensions, themes, hosting service start to behave abnormally, an eCommerce store can be compromised with cyber attacks and other technical problems. It is always best to hire Magento developers for professional Magento support.
Here are the Magento maintenance & support services that you need:
· Basic UI/UX Improvements
User interface and user experience require changes if your Magento website lacks aesthetic business elements or user experience. You should try to bring change to your eCommerce website from time to time or due to any other issue. Magento UX and UI designers on your website design and do it according to your business requirements.
· Store Diagnosis and Troubleshooting
Your Magento 2 store can run into several store problems such as old website design, no backup, improper on-page optimization, pending version upgrades, broken links, etc. There are also certain issues that appear abruptly and require diagnosis and troubleshooting.
· Daily or Monthly Store Backup
Whether it is Magento store migration or Magento 2 upgrade, maintaining Magento store backup is a must. You can hire Magento experts who can take care of your store backup on a daily and monthly basis.
· Website Loading Speed Testing
If your Magento store is affected by performance issues such as loading speed or if you need to check your website’s speed under several key parameters, then this service is a must for you. When you hire Magento developers, they check for speed and website elements and functions that affect your website speed.
· Browser Compatibility Testing
Website visitors use multiple browsers such as Google Chrome, Safari, Mozilla Firefox, Internet Explorer, and Opera. If your website is not compatible with these standard browsers, you can lose a considerable amount of organic traffic. Magento experts test the browser compatibility and if there’s an issue, they work on it.
· Monthly Store Evaluation
Checking product conversion, conversion rate, segmented revenue, repeat customers percentage, funnel abandonment, Lifetime Value of Customer, Average Order Value (AOV) is part of monthly store analysis. This helps you understand where you stand and whether your business is growing.
Magento maintenance & support services also include checking website forms, broken links, 404 errors, security patch setup, store image replacement, Magento theme and extension updates, integration of new extensions, etc.
You should also try preparing a monthly checklist for Magento 2 store maintenance.
Wrapping Up
Now that you know about the Magento 2 store maintenance issues, you should keep a watch on them and fix them permanently, if required. It is always best to hire Magento 2 developers who can handle all the issues related to your Magento 2 store.