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Research Fields
Research Fields
Technology Acceptance & Consumer Behavior
Technology Acceptance & Consumer Behavior
Exploring how people adopt and interact with emerging technologies through behavioral analysis.
Technology Evaluation &
Demand Forecasting
Technology Evaluation &
Demand Forecasting
Assessing the value and adoption potential of emerging technologies by analyzing markets, user needs, and innovation dynamics.
Mobility Innovation &
Policy Impact
Mobility Innovation &
Policy Impact
Forecasting demand and supporting policy design for future mobility technologies such as autonomous vehicles, electric vehicles, shared mobility, and urban air mobility.
Industrial Policy Research
Evaluating economic feasibility and policy impact across diverse industries and technologies.
Data-driven Decision Support
Data-driven Decision Support
Enhancing service experience by analyzing customer feedback and unstructured text data.
Defense & Security Policy
Supporting defense acquisition and policy-making through rigorous cost-effectiveness and feasibility analysis.
Ongoing Research
Ongoing Research
(*corresponding author, † equal contribution)
[Under Review]
Oh, Y., Maeng, K., Cho, Y.* Do Familiar Cues Increase Consumers’ Willingness to Pay for Cultured Meat? A Choice Experiment among Korean Consumers. Applied Economic Perspectives and Policy. (Under Review)
Kim, M., Cho, Y., & Maeng, K.* Technology Design and Consumer Adoption of Companion Robots: A Discrete Choice Experiment and Choice-Based Simulation. Journal of Engineering and Technology Management. (Under Review)
Jung, S., Kim, Y. W., Maeng, K., Lee, J., Tran, T. M. T., Huang, G., & Lee, S. C.*. Designing Sidewalks for Human-Robot Coexistence: How Spatial Separation Affects Pedestrian Acceptance of Public Mobile Robots. Computers in Human Behavior.(Under Review)
Jung, S., Kim, Y. W., Maeng, K., Lee, J., Tran, T. M. T., Huang, G., & Lee, S. C.*. Explaining Pedestrian Coexistence Intention toward Public Mobile Robots through Explainable Machine Learning.Transporation Research Part D. (Under Review)
Kim, M., Ko, S., Maeng, K., & Lee, J.*. Estimating the Social Inconvenience Costs of Fake and Low-Quality Information Generated by Generative AI. (Working)
Kim, W., Lee, J., & Maeng, K.*. Predicting Market Share for Medical Subscription Services: A Discrete Choice Experiment and Simulation Study. (Working)
[Working & Ongoing]
Jung, M., & Maeng, K.*. Technology Gap and Operational Efficiency: A Meta-Frontier Analysis of AI Adopters vs. Non-Adopters in Korean SMEs. (Working)
Shin, J.M., Shin, J.W., & Maeng, K.*. Consumer Preferences for Accessibility Features in Barrier-Free Kiosks: A Discrete Choice Experiment. (Working)
Jo, H., Shin, J., & Maeng, K.*. Consumer Preferences and Market Demand for In-Vehicle Infotainment Services: A Discrete Choice Experiment. (Working)
Ko, S., Shin, J., & Maeng, K.*. Public Acceptance and Economic Valuation of AI Data Center Siting: A Contingent Valuation Study. (Working)
Ko, S., & Maeng, K.*. Risk Perception, Trust, and Public Acceptance of AI Data Centers: A Structural Equation Modeling Approach. (Working)
Park, C., Shin, J., & Maeng, K.*. User Preferences for Explainable AI-Based Navigation Systems: A Discrete Choice Experiment. (Working)
Kim, W., Shin, J., & Maeng, K.*. Consumer Preferences for Autonomy, Control, and Accountability in Agentic AI: A Discrete Choice Experiment. (Working)
Oh, M., Shin, J., Lee, J., & Maeng, K.*. Consumer Preferences for Electricity Pricing and Energy Transition Policies: A Discrete Choice Experiment. (Working)
Jung, M., Maeng, K., & Lee, J.*. Public Preferences for Small Modular Reactor Siting and Community Acceptance: A Discrete Choice Experiment. (Working)
Cho, E., Maeng, K., & Lee, J.*. Public Preferences for Net-Zero Transition Pathways and Policy Portfolios: A Combined Discrete Choice and MDCEV Approach. (Working)
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