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Research Fields
Research Fields
Technology Acceptance & Consumer Behavior
Technology Acceptance & Consumer Behavior
Exploring how people adopt and interact with emerging technologies through behavioral analysis.
Technology Evaluation &
Demand Forecasting
Technology Evaluation &
Demand Forecasting
Assessing the value and adoption potential of emerging technologies by analyzing markets, user needs, and innovation dynamics.
Mobility Innovation &
Policy Impact
Mobility Innovation &
Policy Impact
Forecasting demand and supporting policy design for future mobility technologies such as autonomous vehicles, electric vehicles, shared mobility, and urban air mobility.
Industrial Policy Research
Evaluating economic feasibility and policy impact across diverse industries and technologies.
Data-driven Decision Support
Data-driven Decision Support
Enhancing service experience by analyzing customer feedback and unstructured text data.
Defense & Security Policy
Supporting defense acquisition and policy-making through rigorous cost-effectiveness and feasibility analysis.
Ongoing Research
Ongoing Research
(*corresponding author, † equal contribution)
[Under Review]
Ham, S., & Maeng, K.* (Major Revision). Can the domestic humanoid robots become the new family member? Technology acceptance and dual process approach. International Journal of Human–Computer Interaction.
Kim, W., Park, T., Cho, Y., & Maeng, K.* (Major Revision). Hands off the wheel, hand off the choice? A discrete choice experiment on Trolley dilemma in autonomous vehicles. Travel Behaviour and Society.
Ismatullaev, U. V. U., Kim, S. H., & Maeng, K.* (Under Review). Exploring User Heterogeneity in Autonomous Vehicle Acceptance: A Moderated Mediation Model Based on Extended TAM. Transportation Research Part F: Traffic Psychology and Behaviour.
Maeng, K., Jeon,M., Cho, Y., & Kim, M.* (Under Review). More Than a Machine: Understanding Consumer Preferences for Companion Robots Across Age and Household Types. Computers in Human Behavior.
Ko, S., Kim, S., Cho, J., & Maeng, K.* (Under Review). Measuring Public Willingness to Pay for Urban Air Mobility: A National Contingent Valuation Study in South Korea.Transport Policy.
Kim, H., Kim, J., Shin, J., & Maeng, K.* (Under Review). When Public Wi-Fi Becomes Junk: Estimating the Inconvenience Costs of Wi-Fi Interference. Information & Management.
Kim, M., Maeng, K.*, & Ryu, D.* (Under Review). Integrating Customer Actions into Aspect-Based Service Quality Evaluation: A Text Mining Framework. Journal of Retailing and Consumer Services.
Maeng, K., Jin, H., & Kim, W.* (Under Review). Technological and Non-Technological Determinants of Urban Air Mobility Adoption: Evidence from a choice experiment. Technology in Society.
[Working & Ongoing]
Maeng, K.* (Working). Analysis of Economic Impact of Urban Air Mobility Ecosystem using Input-Output Approach. Korean Society of Transportation.
Hwang, Y., Shin, J., Park, Y., & Maeng, K.* (Working). Pay to Stay or Leave? A Contingent Valuation Approach to Understanding Subscription Renewal and Churn Behavior.
Park, C., Shin, J., & Maeng, K.* (Working). Consumer Preference for Mobility-as-a-Service(MaaS): Focusing on Service Components and Route Provision Methods.
Jeong, M., Maeng, K., & Lee, M.* (Ongoing). Cost Estimation and Engineering Cost Structure Analysis of Next-Generation Tanks: A Case Study Using Parametric Modeling and TruePlanning
Ham, S., & Maeng, K.* (Ongoing). Investigating consumer preference of AI clone.
Maeng, K.* (Ongoing). Estimating the Social Inconvenience Costs of Fake and Low-Quality Information Generated by Generative AI.
Maeng, K.* (Ongoing). A Topic Modeling Approach to Defining and Understanding Physical AI.
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