Research

(*corresponding author,  † equal contribution) 

[Under Review]

• Park, C., Kim, S., Shin, J., & Maeng, K.* Integrating Environmental Value into Mobility-as-a-Service: Behavioral Insights for Sustainable Mobility Strategy. Business Strategy and the Environment.(Minor Revision)

• Park, Y., Kim, S., Hwang, Y., Shin, J., & Maeng, K.* Pay to Stay or Leave? A Contingent Valuation Approach to Consumer Lock-in and Churn in Digital Platforms. Telecommunications Policy. (Major Revision)

• Joo, S., Jung, Y., Yeon, J., Shin, J., Lee, D., Maeng, K., & Lee, H.*  Designing Effective Financial Information Delivery in the Era of Information Overload: Consumer Preferences for Messaging-Based Service Attributes. Information Processing & Management. (Under Review)

• Oh, Y., Maeng, K., Cho, Y.* Do Familiar Cues Increase Consumers’ Willingness to Pay for Cultured Meat? A Choice Experiment among Korean Consumers. Food Quality and Preference. (Under Review)

• Kim, M., Cho, Y., & Maeng, K.* Consumer Preferences and Adoption Barriers for Companion Robots: A Discrete Choice Experiment and Market Simulation. International Journal of Consumer Studies. (Under Review)

• Maeng, K.†, Jin, H.†, Kim, M.* Mapping the Knowledge Structure of Physical AI: A Data-Driven Systematic Review. Engineering Applications of Artificial Intelligence.(Under Review)

[Working & Ongoing]

• Jung, M., & Maeng, K.*. Technology Gap and Operational Efficiency: A Meta-Frontier Analysis of AI Adopters vs. Non-Adopters in Korean SMEs. (Working)

• Maeng, K., Ko, S., & Lee, J.*. Estimating the Social Inconvenience Costs of Fake and Low-Quality Information Generated by Generative AI. (Working)

• Kim, W., Lee, J., & Maeng, K.*. Predicting Market Share for Medical Subscription Services: A Discrete Choice Experiment and Simulation Study.  (Working)

• Jung, S., Kim, Y. W., Maeng, K., Lee, J., Tran, T. M. T.,  & Lee, S. C.*. How Should Sidewalk for Autonomous Robots Be Introduced? (Ongoing)