Embedded Files
Research Fields
Research Fields
Technology Acceptance & Consumer Behavior
Technology Acceptance & Consumer Behavior
Exploring how people adopt and interact with emerging technologies through behavioral analysis.
Technology Evaluation &
Demand Forecasting
Technology Evaluation &
Demand Forecasting
Assessing the value and adoption potential of emerging technologies by analyzing markets, user needs, and innovation dynamics.
Mobility Innovation &
Policy Impact
Mobility Innovation &
Policy Impact
Forecasting demand and supporting policy design for future mobility technologies such as autonomous vehicles, electric vehicles, shared mobility, and urban air mobility.
Industrial Policy Research
Evaluating economic feasibility and policy impact across diverse industries and technologies.
Data-driven Decision Support
Data-driven Decision Support
Enhancing service experience by analyzing customer feedback and unstructured text data.
Defense & Security Policy
Supporting defense acquisition and policy-making through rigorous cost-effectiveness and feasibility analysis.
Ongoing Research
Ongoing Research
(*corresponding author, † equal contribution)
[Under Review]
Ismatullaev, U. V. U., Kim, S. H., & Maeng, K.* (Major Revision). Exploring User Heterogeneity in Autonomous Vehicle Acceptance: A Moderated Mediation Model Based on Extended TAM. Transportation Research Part F: Traffic Psychology and Behaviour.
Joo, S., Lee, H., Jung, Y., Yeon, J., Shin, J., Maeng, K., & Lee, D.,* (Major Revision). Research on financial information delivery methods to satisfy users in the era of information overload. Journal of Information Science
Ko, S., Kim, S., Cho, J., & Maeng, K.* (Major Revision). Measuring Public Willingness to Pay for Urban Air Mobility: A National Contingent Valuation Study in South Korea.Transport Policy.
Kim, M., Maeng, K.*, & Ryu, D.* (Major Revision). Integrating Customer Actions into Aspect-Based Service Quality Evaluation: A Text Mining Framework. Journal of Retailing and Consumer Services.
Kim, W., Park, T., Cho, Y., & Maeng, K.* (Major Revision). Hands off the wheel, hand off the choice? A discrete choice experiment on Trolley dilemma in autonomous vehicles. Travel Behaviour and Society.
Cho, J. & Maeng, K.* (Major Revision). Analysis of Economic Impact of Urban Air Mobility Ecosystem using Input-Output Approach. Korean Society of Transportation.
Kim, H., Kim, J., Shin, J., & Maeng, K.* (Under Review). When Public Wi-Fi Becomes Junk: Estimating the Inconvenience Costs of Wi-Fi Interference in Urban Digital Infrastructure. Applied Economics.
Maeng, K., Jin, H., & Kim, W.* (Under Review). Technological and Non-Technological Determinants of Urban Air Mobility Adoption: Evidence from a choice experiment. Cities.
Park, C., Kim, S., Shin, J., & Maeng, K.* (Under Review). Consumer Preference for Mobility-as-a-Service(MaaS): Focusing on Service Components and Route Provision Methods. Business Strategy and the Environment.
[Working & Ongoing]
Kim, M., Cho, Y., & Maeng, K.* (Working). Understanding Consumer Preferences for Companion Robots: A Discrete Choice Experiment Approach.
Hwang, Y., Shin, J., Park, Y., & Maeng, K.* (Working). Pay to Stay or Leave? A Contingent Valuation Approach to Understanding Subscription Renewal and Churn Behavior.
Jin, H., Maeng, K.* (Working). A Topic Modeling Approach to Defining and Understanding Physical AI.
Lee, J., Kim, W. & Maeng, K.* (Working). Estimating the Social Inconvenience Costs of Fake and Low-Quality Information Generated by Generative AI.
Kim, W., Maeng, K. & Lee, J.*(Working). Consumer Preferences for Subscription-Based Healthcare Services in Korea: Focusing alopecia.
Kim, S., Ham, S., & Maeng, K.* (Ongoing). Investigating consumer preference of AI clone.
Page updated
Google Sites
Report abuse