Publications 

(*corresponding author,  † equal contribution) 

[2026] 

• 🎙️Does Sidewalk Separation Type Matter? How Sidewalk Design Shapes Pedestrian Acceptance of Public Mobile Robots
  Suhwan Jung, Youngwoo Kim, Kyuho Maeng, Jieun Lee, Tram Thi Minh Tran, Gaojian Huang, Seulchan Lee*
  Proceedings of AutomotiveUI Adjunct '26 (2026.9) | ACM 

• 📜Mapping the Knowledge Structure of Physical Artificial Intelligence: A Data-Driven Systematic Review [download]
  Kyuho Maeng†, Hyeonjun Jin†, Minjun Kim*
  Applied Sciences (Online First) | MDPI

• 📜Pay to Stay or Leave? A Contingent Valuation Approach to Consumer Lock-in and Churn in Digital Platforms [download]
  Yuri Park, Yunseo Hwang, Seonghyeon Kim, Jungwoo Shin, and Kyuho Maeng*
  Telecommunications Policy (2026.11) | Elsevier

• 📜Integrating Environmental Value into Mobility-as-a-Service: Behavioral Insights for Sustainable Mobility Strategy [download]
  Changuen Park, Seonghyeon Kim, Jungwoo Shin, and Kyuho Maeng*
  Business Strategy and the Environment (Online First) | Wiley

• 📜Facilitating sustainable urban air mobility: Social influence and human oversight [download]
  Woojae Kim, Hyeonjun Jin, Kyuho Maeng*
  Transportation Research Part D: Transport and Environment (2026.8) | Elsevier

• 📜Can the domestic humanoid robots become the new family member? Technology acceptance and dual process approach [download]
  Seungwon Ham, Kyuho Maeng*
  International Journal of Human-Computer Interaction (2026.7) | Taylor & Francis 

• 📜When Public Wi-Fi Becomes Junk: Estimating the Inconvenience Costs of Wi-Fi Interference [download]
  Hyeongjun Kim, Jihwan Kim, Junwoo Shin, Kyuho Maeng*
  Applied Economics (Online First) | Taylor & Francis 

• 📜Hands off the wheel, hand off the choice? A discrete choice experiment on Trolley dilemma in autonomous vehicles [download]
  Woojae Kim, Youngsang Cho, Taeho Park, Kyuho Maeng*
  Travel Behaviour and Society (2026.7) | Elsevier

• 📜Measuring Public Willingness to Pay for Urban Air Mobility: A National Contingent Valuation Study in South Korea [download]
  Sungmin Ko, Seonghyeon Kim, Jungwoo Cho, Kyuho Maeng*
  Transport Policy (2026.4) | Elsevier

• 📜Exploring User Heterogeneity in Autonomous Vehicle Acceptance: A Moderated Mediation Model Based on Extended TAM [download]
  Ulugbek Vahobjon Ugli Ismatullaev, Sang-Ho Kim, Kyuho Maeng*
  Transportation Research Part F: Traffic Psychology and Behaviour (2026.3) | Elsevier

• 📜Integrating Customer Actions into Aspect-Based Service Quality Evaluation: A Text Mining Framework [download]
  Minjun Kim, Kyuho Maeng*, Do-Hyeon Ryu*
  Journal of Retailing and Consumer Services (2026.3) | Elsevier

[2025] 

• 📜Which factors affect online video views and subscriptions? Reference-dependent consumer preferences in the social media market [download]
  Myoungjin Oh†, Kyuho Maeng†, Jungwoo Shin*
  Journal of Theoretical and Applied Electronic Commerce Research (2025.8) | MDPI

[2024]

• 🎙️ Which machine learning models resemble human perception? An empirical analysis through the uncanny valley
  Woojae Kim, Kyuho Maeng, Youngsang Cho
  2024 INFORMS Annual Meeting, Seattle, WA. (2024.11) | INFORMS 

• 📜Effects of Trust and Customer Perceived Value on the Acceptance of Urban Air Mobility as Public Transportation [download]
  Vongvit Rattawut, Kyuho Maeng, Seulchan Lee*
  Travel Behaviour and Society (2024.7) | Elsevier

[2023]

• 📜Analysis of consumer preferences regarding automated driving technology and driving environment: The case of South Korea [download]
  Seungryong Jeon, Kyuho Maeng, Youngsang Cho  
  International Journal of Vehicle Design (2023.11) | Inderscience

• 📜Efficient subsidy distribution for hydrogen fuel cell vehicles distribution based on demand segmentation [download]
  Soyeong Park, Kyuho Maeng, Jungwoo Shin
  Technological Forecasting & Social Change (2023.1) | Elsevier 

[~2022]

• 📜Who will want to use shared autonomous vehicle service and how much? A consumer experiment in South Korea [download]
  Kyuho Maeng, Youngsang Cho*
  Travel Behaviour and Society (2022.1) | Elsevier

• 📜Network effects of connected and autonomous vehicles in South Korea: A consumer preference approach [download]
  Kyuho Maeng, Seungryong Jeon, Taeho Park, Youngsang Cho*
  Research in Transportation Economics (2021.12) | Elsevier

• 📜Consumers’ attitudes toward information security threats against connected and autonomous vehicles [download]
  Kyuho Maeng, Woojae Kim, Youngsang Cho*
  Telematics and Informatics (2021.10) | Elsevier

• 📜Study on the determinants of decision-making in peer-to-peer lending in South Korea [download]
  Dongwoo Kim, Kyuho Maeng, Youngsang Cho*
  Asia-Pacific Journal of Accounting & Economics (2020.10) | Taylor & Francis 

• 📜How much electricity sharing will electric vehicle owners allow from their battery? Incorporating vehicle-to-grid technology and electricity generation mix [download]
  Kyuho Maeng, Sungmin Ko, Jungwoo Shin, Youngsang Cho*
  Energies (2020.8) | MDPI

• 📜Demand forecasting for the 5G service market considering consumer preference and purchase delay behavior [download]
  Kyuho Maeng, Jihwan Kim, Jungwoo Shin*
  Telematics and Informatics (2020.4) | Elsevier

• 📜Is the environment‐friendly factor attractive to customers when purchasing electric vehicles? Evidence from South Korea [download]
  Yujin Beak, Kayoung Kim, Kyuho Maeng, Youngsang Cho*
  Business Strategy and the Environment (2020.1) | Wiley

• 🎙️ A Study on Consumer Preference of Autonomous Vehicles' Connectivity
  Kyuho Maeng, Youngsang Cho
  Integrated Economy and Society: Diversity, Creativity, and Technology Proceedings of the MakeLearn and TIIM International Conference, Naples, Italy. (2018.05) | ToKnowPress

• 🎙️ Demand Forecasting of Autonomous Vehicles Based on Consumer Preference Analysis
  Kyuho Maeng, Seungryong Jeon, Youngsang Cho
  37th International Symposium on Forecasting, Cairns, Australia. (2017.06) | ISF

[2026] 

• 🎙️ AI 중소기업의 지역별 효율성 결정요인 분석 : DEA 및 Tobit 모형을 중심으로
  Muhyun Jeong, Jiwon Lee, Hyunsang Cho, Kyuho Maeng*
  Proceedings of KIIE Spring Conference (2026.6) | DBpia

• 🎙️로봇-보행자 공존 환경에서 보행도로 설계 방식에 대한 사용자 인식 연구
  Suhwan Jung, Youngwoo Kim, Jieun Lee, Kyuho Maeng, Seulchan Lee*
  Proceedings of Ergonomics Society of Korea (2026.5)

• 📜도심형 항공 모빌리티(UAM) 산업의 경제적 파급효과 분석: 수도권과 비수도권의 산업연관분석 비교
  Economic Impact of Urban Air Mobility Industry: an Input-Output Analysis Comparing the Seoul Metropolitan Area and Non-Metropolitan Regions [download]
  Jungwoo Cho, Kyuho Maeng*
  Journal of Korean Society of Transportation (2026.6) | jkst

• 📜선택실험법을 활용한 구독 기반 AI Clone에 대한 지불의사액 및 소비자 선호도 분석
  Consumer Preferences and Willingness-to-Pay for Subscription-Based AI Clone Services: A Conjoint Analysis Approach [download]
  Seonghyeon Kim,  Kyuho Maeng*
  Journal of Consulting Convergence Research (2026.05) | earticle

[2025] 

• 🎙️ 선택실험법을 통한 지속가능한 MaaS 서비스 이용자 선호 분석 🏆최우수논문상
  Changeun Park, Jungwoo Shin, Kyuho Maeng*
  Proceedings of CALSEC Conference (2025.11) | CALSEC

• 🎙️ 플랫폼 구독 서비스의 재구독 및 해지 임계 가격 평가: 조건부 가치평가 접근
  Yunseo Hwang, Yuri Park, Jungwoo Shin, Kyuho Maeng*
  Proceedings of CALSEC Conference (2025.11) | CALSEC

• 🎙️ 생성형 인공지능의 거짓 정보 방지를 위한 소비자 지불의사액 추정  [download]
  Seonghyun Kim, Kyuho Maeng*
  Proceedings of KSOI Fall Conference (2025.11) | KSOI

• 🎙️ 선택실험법을 활용한 AI Clone 기술의 소비자 선호도 분석연구  [download]
  Seungwon Ham, Seonghyun Kim, Kyuho Maeng*
  Proceedings of KIIE Fall Conference (2025.11) | DBpia

• 🎙️ Exploring and Defining the Emergence of Physical AI: A Topic Modeling Approach [download]
  Hyeonjun Jin, Muhyun Jeong, Kyuho Maeng*
  Proceedings of KIIE Fall Conference (2025.11) | DBpia

• 📜Can AI-Influencer be an alternative of human influencer? Investigation of factors affecting purchase intention and relation maintenance  [download]
  Seulchan Lee, Vongvit Rattawut, Kyuho Maeng*
  Industrial Engineering & Management Systems (2025.6) | IEMS

• 📜유무인 복합전투체계 도입에 따른 경제적 파급 효과 분석: 지상전을 중심으로
  Exploring the Economic Impact of Manned-Unmanned Teaming System: Focused on ground warfare [download]
  Muhyun Jeong,  Heonwoong Choi, Kyuho Maeng*
  Journal of Startup Convergence & Consulting (2025.6) | earticle

• 🎙️ Which factors affect people acceptance on Companion Robot?:  A consumer preference analysis in South Korea [download]
  Kyuho Maeng, Min-ouk Jeon, Minjun Kim*
  Proceedings of KIIS Spring Conference (2025.5) | KIIS

[2024] 

• 🎙️ 네트워크 효과를 고려한 도심형항공모빌리티확산 연구: 소비자 선호 분석과 선택실험법을 중심으로  [download]
  Hyeonjun Jin, Muhyun Jeong, Chunnsang Park, Kyuho Maeng
  Proceedings of KIIE Fall Conference (2024.10) | DBpia

• 🎙️ 기술수용모형과 이중경로모델을 활용한 가정용 휴머노이드 로봇 사용의도에 영향을 미치는 요인 연구 [download]
  Seungwon Ham, Woojae Kim, Kyuho Maeng
  Proceedings of KIIE Fall Conference (2024.10) | DBpia

[2023] 

• 📜성공적인 자기소개서 작성을 위한 생성형 AI 활용 방법 연구: 소비자 선호 접근법을 중심으로
  Investigating the use of generative AI for successful cover letter writing : Toward a consumer preference approach [download]
  Min-ouk Jeon,  Kyuho Maeng, Hong Suk Park*
  Journal of Consulting Convergence Research (2023.12) | earticle

[~2022] 

• 🎙️ Market forecast for electric vehicles considering smart grid technology and electricity generation mix [download]
  Sungmin Ko, Myoungjin Oh, Kyuho Maeng, Jungwoo Shin
  Proceedings of 2019 Spring Ergonomics Society of Korea, Jeju, Korea, May 15 – 18. | DBpia