Publications 

(*corresponding author,  † equal contribution) 

[2025] 

• Which factors affect online video views and subscriptions? Reference-dependent consumer preferences in the social media market [download]
  Myoungjin Oh†, Kyuho Maeng†, Jungwoo Shin*
  Journal of Theoretical and Applied Electronic Commerce Research (2025.8) | MDPI

[2024]

• Which machine learning models resemble human perception? An empirical analysis through the uncanny valley
  Woojae Kim, Kyuho Maeng, Youngsang Cho
  2024 INFORMS Annual Meeting, Seattle, WA. (2024.11) | INFORMS 

• Effects of Trust and Customer Perceived Value on the Acceptance of Urban Air Mobility as Public Transportation [download]
  Vongvit Rattawut, Kyuho Maeng, Seulchan Lee*
  Travel Behaviour and Society (2024.7) | Elsevier

[2023]

• Analysis of consumer preferences regarding automated driving technology and driving environment: The case of South Korea [download]
  Seungryong Jeon, Kyuho Maeng, Youngsang Cho  
  International Journal of Vehicle Design (2023.11) | Inderscience

• Efficient subsidy distribution for hydrogen fuel cell vehicles distribution based on demand segmentation [download]
  Soyeong Park, Kyuho Maeng, Jungwoo Shin
  Technological Forecasting & Social Change (2023.1) | Elsevier 

[~2022]

• Who will want to use shared autonomous vehicle service and how much? A consumer experiment in South Korea [download]
  Kyuho Maeng, Youngsang Cho*
  Travel Behaviour and Society (2022.1) | Elsevier

• Network effects of connected and autonomous vehicles in South Korea: A consumer preference approach [download]
  Kyuho Maeng, Seungryong Jeon, Taeho Park, Youngsang Cho*
  Research in Transportation Economics (2021.12) | Elsevier

• Consumers’ attitudes toward information security threats against connected and autonomous vehicles [download]
  Kyuho Maeng, Woojae Kim, Youngsang Cho*
  Telematics and Informatics (2021.10) | Elsevier

• Study on the determinants of decision-making in peer-to-peer lending in South Korea [download]
  Dongwoo Kim, Kyuho Maeng, Youngsang Cho*
  Asia-Pacific Journal of Accounting & Economics (2020.10) | Taylor & Francis 

• How much electricity sharing will electric vehicle owners allow from their battery? Incorporating vehicle-to-grid technology and electricity generation mix [download]
  Kyuho Maeng, Sungmin Ko, Jungwoo Shin, Youngsang Cho*
  Energies (2020.8) | MDPI

• Demand forecasting for the 5G service market considering consumer preference and purchase delay behavior [download]
  Kyuho Maeng, Jihwan Kim, Jungwoo Shin*
  Telematics and Informatics (2020.4) | Elsevier

• Is the environment‐friendly factor attractive to customers when purchasing electric vehicles? Evidence from South Korea [download]
  Yujin Beak, Kayoung Kim, Kyuho Maeng, Youngsang Cho*
  Business Strategy and the Environment (2020.1) | Wiley

• A Study on Consumer Preference of Autonomous Vehicles' Connectivity
  Kyuho Maeng, Youngsang Cho
  Integrated Economy and Society: Diversity, Creativity, and Technology Proceedings of the MakeLearn and TIIM International Conference, Naples, Italy. (2018.05) | ToKnowPress

• Demand Forecasting of Autonomous Vehicles Based on Consumer Preference Analysis
  Kyuho Maeng, Seungryong Jeon, Youngsang Cho
  37th International Symposium on Forecasting, Cairns, Australia. (2017.06) | ISF

[2025] 

• Can AI-Influencer be an alternative of human influencer? Investigation of factors affecting purchase intention and relation maintenance  [download]
  Seulchan Lee, Vongvit Rattawut, Kyuho Maeng*
  Industrial Engineering & Management Systems (2025.6) | IEMS

• 유무인 복합전투체계 도입에 따른 경제적 파급 효과 분석: 지상전을 중심으로
  Exploring the Economic Impact of Manned-Unmanned Teaming System: Focused on ground warfare [download]
  Muhyun Jeong,  Heonwoong Choi, Kyuho Maeng*
  Journal of Startup Convergence & Consulting (2025.6) | earticle

• Which factors affect people acceptance on Companion Robot?:  A consumer preference analysis in South Korea [download]
  Kyuho Maeng, Min-ouk Jeon, Minjun Kim
  Proceedings of KIIS Spring Conference (2025.5) | KIIS

[2024] 

• 네트워크 효과를 고려한 도심형항공모빌리티확산 연구: 소비자 선호 분석과 선택실험법을 중심으로  [download]
  Hyunjun Jin, Muhyun Jeong, Chunnsang Park, Kyuho Maeng
  Proceedings of KIIE Fall Conference (2024.10) | DBpia

• 기술수용모형과 이중경로모델을 활용한 가정용 휴머노이드 로봇 사용의도에 영향을 미치는 요인 연구 [download]
  Seungwon Ham, Woojae Kim, Kyuho Maeng
  Proceedings of KIIE Fall Conference (2024.10) | DBpia

[2023] 

• 성공적인 자기소개서 작성을 위한 생성형 AI 활용 방법 연구: 소비자 선호 접근법을 중심으로
  Investigating the use of generative AI for successful cover letter writing : Toward a consumer preference approach [download]
  Min-ouk Jeon,  Kyuho Maeng, Hong Suk Park*
  Journal of Consulting Convergence Research (2023.12) | earticle

[~2022] 

• Market forecast for electric vehicles considering smart grid technology and electricity generation mix [download]
  Sungmin Ko, Myoungjin Oh, Kyuho Maeng, Jungwoo Shin
  Proceedings of 2019 Spring Ergonomics Society of Korea, Jeju, Korea, May 15 – 18. | DBpia