Publications

[Under Review & Working]

• Oh, M., Maeng, K.,& Shin, J* (Under Review). Which factors affect online video views and subscriptions? A consumer preference approach. Technological Forecasting & Social Change.

• Maeng, K., Vongvit, R., Lee, S.* (Under Review). Can AI-Influencer be an alternative of human influencer? Investigation of factors affecting purchase intention and relation maintenance. Information Technology & People. 

• Kim, W., Maeng, K.* (Working). To be or not to be: Trolley dilemma in the autonomous vehicle.

• Ismatullaev, U. V. U., Kim, S. H., Maeng, K.* (Working). Key Factors Affecting User Behavior in the Adoption of Autonomous Vehicles.

• Jin, H., Maeng, K.* (Working). Who are the biggest beneficiaries of generative AI services in healthcare? A consumer experiment in South Korea.

• Ham, S., Maeng, K.* (Working). Measuring the capital-labor substitution:The case of humanoid robot.

• Huh, K., Maeng, K.* (Working).  Demand forecasting for the urban air mobility (UAM) considering geographical characteristics.

• Kang, H., Maeng, K.* (Working). Which factors affect people acceptance on companion robots?

• Maeng, K.* (Working).  Impact analysis of the urban air mobility (UAM) system with a focus on Daegu-Gyeongbuk Integrated New Airport.

[2024]

• Vongvit, R., Maeng, K., Lee, S. C.* (2024). Effects of Trust and Customer Perceived Value on the Acceptance of Urban Air Mobility as Public Transportation. Travel Behaviour and Society. https://doi.org/10.1016/j.tbs.2024.100788 

[2023]

• Park, S., Maeng, K., & Shin, J. (2023). Efficient subsidy distribution for hydrogen fuel cell vehicles distribution based on demand segmentation. Technological Forecasting & Social Change. https://doi.org/10.1016/j.techfore.2022.122113 

• Jeon, S., Maeng, K. & Cho, Y.* (2023). Analysis of consumer preferences regarding automated driving technology and driving environment: The case of South Korea. International Journal of Vehicle Design. https://doi.org/10.1504/IJVD.2023.134722 

[2022]

• Maeng, K. & Cho, Y.* (2022). Who will want to use shared autonomous vehicle service and how much? A consumer experiment in South Korea. Travel Behaviour and Society. https://doi.org/10.1016/j.tbs.2021.08.001 

[2021]

• Maeng, K., Kim, W., & Cho, Y.* (2021). Consumers’ attitudes toward information security threats against connected and autonomous vehicles. Telematics and Informatics, 101646. https://doi.org/10.1016/j.tele.2021.101646 

[2020]

• Maeng, K., Jeon, S. R., Park, T., & Cho, Y.* (2020). Network effects of connected and autonomous vehicles in South Korea: A consumer preference approach. Research in Transportation Economics, 100998. https://doi.org/10.1016/j.retrec.2020.100998 

•  Kim, D., Maeng, K., & Cho, Y.* (2020). Study on the determinants of decision-making in peer-to-peer lending in South Korea. Asia-Pacific Journal of Accounting & Economics, 27(5), 558-576. https://doi.org/10.1080/16081625.2018.1540939

• Maeng, K., Kim, J., & Shin, J.* (2020). Demand forecasting for the 5G service market considering consumer preference and purchase delay behavior. Telematics and Informatics, 47, 101327. https://doi.org/10.1016/j.tele.2019.101327 

•  Beak, Y., Kim, K., Maeng, K., & Cho, Y.* (2020). Is the environment‐friendly factor attractive to customers when purchasing electric vehicles? Evidence from South Korea. Business Strategy and the Environment, 29(3), 996-1006. https://doi.org/10.1002/bse.2412  

• Maeng, K., Ko, S., Shin, J., & Cho, Y.* (2020). How much electricity sharing will electric vehicle owners allow from their battery? Incorporating vehicle-to-grid technology and electricity generation mix. Energies, 13(16), 4248. https://doi.org/10.3390/en13164248 

[Domestic]

• Jeon, M., Maeng, K. & Park, H. (2023). Investigating the use of generative AI for successful cover letter writing : Toward a consumer preference approach. Journal of Consulting Convergence Research, 3(4), 17-25.

[International]

• Maeng, K. & Cho, Y. (2018). A Study on Consumer Preference of Autonomous Vehicles' Connectivity. Integrated Economy and Society: Diversity, Creativity, and Technology Proceedings of the MakeLearn and TIIM International Conference, Naples, Italy – oral.

• Maeng, K., Jeon, S. & Cho, Y. (2017). Demand Forecasting of Autonomous Vehicles Based on Consumer Preference Analysis. 37th International Symposium on Forecasting, Cairns, Australia – oral.

[Domestic]

• Ko, S., Oh, M., Maeng, K. & Shin, J. (2019). Market forecast for electric vehicles considering smart grid technology and electricity generation mix. In Proceedings of 2019 Spring Ergonomics Society of Korea, Jeju, Korea, May 15 – 18.