Speakers

Jasmin Mahmoodi, PhD

Title: Why and how to leverage insights from behavioural economics 

Abstract

The keynote will present insights from Behavioural Economics showing how decision-making deviates from traditional economic theory of rationality and is driven by mental shortcuts and affect. Well-documented decision biases and nudges are introduced and real-world examples are illustrating their impact on decision-making outcomes. The presented insights and tools from Behavioural Economics can be applied across a multitude of domains including Human-Computer Interaction.

Bio

Jasmin Mahmoodi is an interdisciplinary researcher working on topics spanning from Behavioral Economics to Human-Computer Interaction. She is currently a Senior User Experience Researcher based in Zurich, Switzerland, where she applies insights from these disciplines to improve user experiences and interactions with smart devices and digital touch points. Prior to this, Jasmin worked at the University of Geneva, where she also received her PhD in the field of Behavioural Economics, investigating the impact of biases and choice architecture on sustainable decision making. She has published on these topics in peer-reviewed journals such as Current Opinion in Behavioral Sciences, Frontiers in Psychology, Energy Policy, and Journal of Consumer Behavior. Next to this, Jasmin also worked as a PhD intern in People Analytics at Google in the US, where she applied insights from Behavioural Economics and quantitative analyses to ensure equitable hiring processes for 3m annual applicants. During her time as an academic, she mentored and supervised students and gave talks and workshops across academic and industry conferences.