BUSINESS DESIGN

Business Design is one of our great areas of enjoyment and passion.

For New and Existing businesses, we listen to understand, and explore ideas, as a starting point. Then, we get out of the building and talk to potential customers, so we can better understand what customers actually want, and the value they might place in our idea(s). We keep looking until we begin to find a product or service / market fit . Once we get a sense that our ideas have some value to paying customers, we use the Business Model Canvas to create a fundamental framework of understanding around the business model concept.

We will use this tool to articulate and reference important components of the nuts and bolts of the business, such as key partners, resources, and revenue streams, and more abstract and essential elements such as value proposition and important customer relationships.

We design businesses that work, are profitable, can grow to a desired scale, and that ultimately deliver value to customers, stakeholders, and owners.

Existing Businesses

We work with existing businesses to help them discover new markets, and improve existing ones.

New Businesses

We work with new business owners and their investors to help design new working businesses models, to discover and build a revenue model that works.

Some Tools We Use

• The Lean Startup
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
• Value Proposition Design: How to Create Products and Services Customers Want
• Testing Business Ideas: A Field Guide for Rapid Experimentation
• The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models
• Disciplined Entrepreneurship: 24 Steps to a Successful Startup
• The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
• Scrum: The Art of Doing Twice the Work in Half the Time

We encourage you to use these tools, and others.

If you want to use these on your own, we applaud and encourage you. If you want some assistance in using and applying them, we'd love to help!