Through strategic adaptation and digital marketing, La Peniche not only survived the pandemic but emerged stronger with an enhanced brand presence and customer engagement.

Key Contributions:

• Designed menus aligned with market trends and seasons, ensuring fresh, high-quality, and cost-effective offerings.

• Developed a strategic adaptation plan to transform and reinvent the business into a pizza delivery service during COVID-19, aligning with government regulations and keeping operations running.

• Assisted in reverting back to the original business model after the Pandemic, updating the menu and operations to ensure a smooth transition and brand recovery.

• Built a stronger online presence, managing social media content and executing Google Ads campaigns to attract new customers.

• Created engaging promotional content and online ads to increase visibility and boost reservations.