JEPATOURS CHILE
JEPATOURS CHILE
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About the Project
About the Project
Jepatours is one of my newest organizations, where I am currently developing and refining its brand identity, marketing materials, and digital presence. My role involves social media strategy, branding, and content creation to position Jepatours as a trusted tourism operator in Chile.
Jepatours is one of my newest organizations, where I am currently developing and refining its brand identity, marketing materials, and digital presence. My role involves social media strategy, branding, and content creation to position Jepatours as a trusted tourism operator in Chile.
The Spirit & Identity of JepaTours
The Spirit & Identity of JepaTours
Jepatours was born from a dream shared by two friends—one from Chile, the other from Brazil—who wanted to showcase the beauty of Chile in a way that felt personal, warm, and adventurous. What started as a simple idea among friends became a tourism company built on the values of connection, authenticity, and exploration. Unlike traditional tour operators, Jepatours offers experiences that feel like traveling with family—intimate, welcoming, and filled with adventure.
Jepatours was born from a dream shared by two friends—one from Chile, the other from Brazil—who wanted to showcase the beauty of Chile in a way that felt personal, warm, and adventurous. What started as a simple idea among friends became a tourism company built on the values of connection, authenticity, and exploration. Unlike traditional tour operators, Jepatours offers experiences that feel like traveling with family—intimate, welcoming, and filled with adventure.
Shaping the Brand with Its True Essence in Mind
Shaping the Brand with Its True Essence in Mind
As I work on shaping Jepatours' brand identity, I focus on capturing the essence of its beginnings while ensuring it remains relevant and appealing to a wider audience. My goal is to position Jepatours as a company that is trustworthy, adventurous, and personal, while maintaining a professional and cohesive visual presence.
Visual Identity & Image Stock Development
Visual Identity & Image Stock Development
As part of Jepatours' branding and marketing strategy, I am actively building the company’s image stock, capturing the true essence of their tours and the breathtaking landscapes of Chile.
My Contributions:
Accompanying Selected Tours to capture high-quality images and videos
Authentic Visual Storytelling
I use a Canon EOS R100 to deliver high-resolution imagery that enhances Jepatours' website, social media, and print materials.
Establishing a Visual Library by organising a consistent a professional image stock.
Ongoing Social Media Audits & Strategy Development
Ongoing Social Media Audits & Strategy Development
I am currently running social media audits to assess engagement, audience reach, and the effectiveness of past content. These insights will inform the next phase of social media strategy for Jepatours.
I am currently running social media audits to assess engagement, audience reach, and the effectiveness of past content. These insights will inform the next phase of social media strategy for Jepatours.
I am Working on:
Analyzing audience engagement and past content performance
Developing a projection plan for follower growth & brand visibility
Identifying key areas for social media content improvement
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