If you run a website, you should make sure that you are working with a reputable SEO company in Sri Lanka to improve your SEO in Sri Lanka and elsewhere. Keyword cannibalization is one thing that can hurt your SEO, whether it's for a website or ecommerce SEO services. This happens when the same words or phrases are targeted by multiple pages on your website.
1. What does it mean to avoid keyword cannibalization in your SEO strategy?
When multiple pages on your website target the same words or phrases, you have keyword cannibalization. This can happen for a variety of reasons, but the most common ones are when a website tries to reach too many people at once or when different parts of the website are trying to reach the same people.
In your SEO strategy, you should avoid this situation for the following reasons:
• It can hurt your search engine rankings: It can be hard for search engines to figure out which page is most relevant if you have multiple pages that all target the same words or phrases. Because of this, your pages might end up competing with one another, and none of them might rank as highly as they could if there was no keyword cannibalization.
• Search engine crawlers may become confused: When crawlers of search engines attempt to index your website, they may become confused if they discover multiple pages that all target the same keyword. Your website as a whole may suffer as a result of this.
•It can squander your third party referencing endeavors - Assuming you have numerous pages that are vieing for a similar catchphrase; you might wind up extending your external link establishment endeavors excessively far. You might end up with a lot of low-quality links instead of just a few high-quality links to each page.
2. What can you do to avoid this?
• Do your homework: Before you begin optimizing your website, it is essential to conduct some research and determine the key phrases or words you want to target. A map can be made once your target keywords have been found.
• Make a keyword map. A keyword map is just a list of your entire website's pages and the keywords and phrases they are targeting. You'll be able to quickly see which pages are competing for the same keywords and come up with new ideas for other keywords you could target thanks to this.
• Make use of canonical tags: If you have several pages that target the same keyword, you can use canonical tags to indicate to Google which page ought to rank first. This will help clear up any confusion and improve your main page's search engine rankings.
• Utilize 301 redirects: If you have pages that are no longer relevant or contain duplicate content, you can redirect users and search engines to your main page by employing 301 redirects. Clean up your website and improve your search engine optimization UAE with this.
•No-record tag - In the event that you have pages that are not important or on the other hand assuming you have copy content, you can add a no-file tag to tell Google not to list those pages. Clean up your website and improve your search engine optimization with this.
You can easily identify and eliminate cannibalization on your website by following these steps, which will improve your SEO.
3. How can you tell if your blog or website is suffering from keyword cannibalization?
The first important step in resolving this issue is to identify it. You can take a few important steps:
• To determine which pages are receiving the most traffic, check your Google Analytics account. If you have duplicate content, you may notice that certain pages receive more traffic than others.
• To determine which keywords your website ranks for, make use of a research tool like Moz Keyword Explorer or Google Ad Words Keyword Planner. Keyword cannibalization is a problem if you are ranking for the same keyword on multiple pages.
• Crawl your website with a tool like Screaming Frog SEO Spider to locate all instances of duplicate content. You'll be able to pinpoint the source of the issue thanks to this.
• Ensure that each page on your website has its own distinct title and Meta description. This will assist search engines in comprehending the subject matter of each page and indexing it accordingly.
• Inform search engines which version of a piece of content is the original by using canonical tags. This will assist in preventing Google from indexing and penalizing duplicate content.
4. How can you eliminate the problem and boost your search engine rankings permanently?
Although correcting keyword cannibalization requires time and effort, it is not difficult to do so. Here are some pointers:
• Find long-tail keywords that can be used to target specific pages on your website by using research tools.
• For each page on your website, come up with original and compelling content. This will assist search engines in comprehending the subject matter of each page and indexing it accordingly.
• Inform search engines which version of a piece of content is the original by using canonical tags. This will assist in preventing Google from indexing and penalizing duplicate content.
You can eliminate keyword cannibalization on your website and improve your search engine rankings once and for all by following these steps.
5. Extra tip: Keep an eye on your rivals and learn from their successes!
It is always a good idea to monitor your rivals' activities. They are probably doing something right if they are getting high rankings for particular keywords. Try to follow in their footsteps and take inspiration from their achievements.
You can quickly address the problem of cannibalization on your website and boost your search engine rankings by following these recommendations and working with an experienced SEO service provider in DUBAI,UAE.