Use Your News!
Get Your Business in Google's exciting platform, google Sites
Case Study:
Most local business owners unknowingly make their businesses more boring than they really are.
By doing that, they cancel out one of the best emotional pulls for keeping a brand's name in the minds of their local area audiences... Curiosity.
Let's start by recognizing that good news makes for great news. See below:
You Can't Get The Big News Home Runs If You're Not Swinging For Singles!
Great reviews are always good news! For an example of how "using your news" with Google Site works, let's look at how local chicago plumber refocused their shop around a new drain cleaning technology that is superior to what their competition uses on roots wrecking drainage pipes. By promoting their new technology right here on Google Sites with new video and content, their business soon reached a new level where their customers validated their service with 5 star reviews.
This puts this plumbing company in rarified air, in the great market position where their reviews of this new technology becomes news in itself. Go see how Google Sites highlighted their announcement of their 450th Plumber Review!
Rocket Plumbing's owner is now routinely recognized as an expert in his craft by local media in Chicago.
Take advantage of the fracturing of national media dominance by a few media providers. With media everywhere at our fingertips, so are old tried and tested strategies that used to be out of reach of Main Street businesses.
WHY IT MATTERS: During COVID19, estimated time spent on Mobile Phone up 33% in North America?
washingtonpost.com-During quarantine iPhone Screen Time reports are through the roof and people are horrified.pdfSee all our current local editions of our Local Business Spotlight
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