Background

Introduction

Soft skills are getting a lot of attention these days, perhaps due to their importance in assisting individuals to get and keep a job. Literacy and Basic Skills (LBS) programs have always integrated soft skills into learner plans. However, with the growing interest around soft skills, it might be time to make LBS’ role in developing soft skills more explicit.

This resource is a step in that direction. We have put it together to:

· assist LBS programs in documenting what they already do to increase learners’ soft skills

· identify community partnerships that show some good practices related to soft skill development

· provide some resources to LBS programs that may want to increase their soft skill programming

What are Soft Skills?

It’s the million dollar question. What are soft skills? How are they best described? There are many sources of information on this topic. We found an excellent website that identified about 30 resources on soft skills and various ways of identifying, describing, and grouping them. We were curious which “soft skills” were identified in literature most frequently.

This chart shows the results of our initial research: Link to Research

Of course, this chart is a little unwieldly and doesn’t lend itself as well to talking about soft skills in general. We liked a definition of soft skills we found in Soft Skills Development: Improving Organizational Effectiveness – a resource developed by Workforce Planning Hamilton:

“Soft skills are personal attributes that enable individuals to interact effectively with one another. More specifically, soft skills are behaviours that allow individuals to work and socialize well with others. Ultimately, they are behaviours that foster relationships within an organization that may lead to improved productivity.”

A History of Soft Skills

Now that soft skills are a frequent topic of conversation, it might be useful to take a look at how and when this emphasis on soft skills evolved. The blog Parentpreneur accelerator has a great post on the history of soft skills:

900 years ago, organized religions provided the primary source of people’s values and soft skills training. People learned how to behave in society, how to cope with difficulty, and how to be successful, from their religious leaders and texts.

People didn’t have much choice on what they were taught, and everyone was expected to attend. Adults were learning jobs through ‘on-the-job training’ by watching master craftsmen (often their parents). Over the next 800 years, public and private education became available to teach children and adults, resulting in greatly increased literacy and ability for people to learn. As non-religious organizations grew through the agricultural and industrial revolutions, so did people’s needs for more specific soft-skills guidance (such as how to be a leader of many people, or make processes more efficient).

The Last 50 Years

By the 1950s, great business writers like Peter Drucker were educating people on how to better manage and motivate employees. Organizations like Toyota were developing training programs that helped their employees to work more efficiently, identify and address issues, and continuously improve. In the 1980s, training videos became popular for catering for specific employee’s needs for sales, customer service and communication skills. The rise of the Internet in the 1990s meant that people could do their own research more easily, and be served with even more specific content to meet their training needs. The next two decades brought huge innovation in multi-media training creation and delivery, customized and responsive e-learning, online assessment, and online community engagement.

Today

It is now possible for someone in Lagos (Nigeria) to develop an online course about entrepreneurship in developing markets, make this available online (e.g. via Udemy.com) and allow people from around the world to find the course, enroll, and consume content in the forms of text, audio, video and ‘mashups’ (mix of slides and video). Yet, with all the amazing opportunities for learning that are available, many Learning and Development (L&D) managers are finding that employee training attendance in organizations has decreased. More so than ever before, people are more inundated with information, have access to a wider array of options, and have a greater understanding of the value of their time.

But this is no excuse for empty seats in your training programs. This reduction in attendance is primarily due to L&D falling behind in its capacity to create irresistible offerings, promote these effectively to ensure they are attended, and build content that helps employees share what they learn. If this problem is not addressed, we can expect the role of L&D to spiral downwards. Employees will be left to find their own training: performing their own research, pitching their needs and how they will fill these to their managers, and making the case for budget. This costs the business time and money, and employees deserve better than this.

Why All the Fuss About Soft Skills?

Research conducted by Harvard University, the Carnegie Foundation and Stanford Research Center has concluded that 85% of job success comes from having well-developed soft and people skills, and only 15% of job success comes from technical skills and knowledge (hard skills). A public interest study conducted by McDonald’s in the UK has predicted over half a million people will be held back from job sectors by 2020 due to lack of soft skills.

Here are some more statistics that speak to the value of soft skills in the workplace:

A US survey has found miscommunication costs businesses with up to 100 staff an average of US$420,000 per year. Even more staggeringly, in another study, 400 businesses with at least 100,000 employees each claimed that inadequate communication cost an average of US$62.4 million per company per year.

A study of science recruiters found 60% of respondents rated the ability to work collaboratively as most important, followed by adaptability (45%) and interpersonal relationship building (41%). Most respondents felt that applicants were lacking in these skills, particularly in critical thinking.

Notably, this study showed that employers considered soft skills as important as academic ability. Yet both current and potential employees are often reported as being “deficient” in these same skills.

It may appear that these core communication skill requirements of employers have not changed much over time. But the emphasis on collaborative work has altered dramatically. A Harvard Business Review study found that the time managers and employees spend on collaborative activities has increased by more than 50% in the past 20 years.

Modern workplace environments reflect this shift. Open-plan workplaces designed to increase interaction and collaboration are the norm. So, in addition to the job’s requirements, workplace design means these interpersonal and influencing skills are more important than ever.

In the past, you could escape difficult personalities and noisy co-workers by shutting the office door. The design of the modern workplace, coupled with the increased requirement to collaborate across teams and divisions, underscores the importance of increasing the soft-skill capacity of current and future employees.

Soft Skills for Workers

So, what are the soft skills that employers are looking for? According to Investopedia:

Employers look for a balance of hard and soft skills when they make hiring decisions. For example, employers value skilled workers with a track record of getting the job done on time. Employers also value workers with strong communication skills and a strong understanding of company products and services. When communicating with prospective clients, workers with employee skills can put together compelling presentations even if their specific job is not in sales or marketing. Other valued soft skills are the ability to coach fellow co-workers on new tasks and cultural fit.

An article from MindTools has this to add on why job seekers might want to focus on improving their soft skills:

While your technical skills may get your foot in the door, your people skills are what open most of the doors to come. Your work ethic, your attitude, your communication skills, your emotional intelligence and a whole host of other personal attributes are the soft skills that are crucial for career success.

Soft skills are increasingly becoming the hard skills of today's work force. It's just not enough to be highly trained in technical skills, without developing the softer, interpersonal and relationship-building skills that help people to communicate and collaborate effectively.

These people skills are more critical than ever as organizations struggle to find meaningful ways to remain competitive and be productive. Teamwork, leadership, and communication are underpinned by soft skills development. Since each is an essential element for organizational and personal success, developing these skills is very important and does matter… a lot!

Teaching Soft Skills

So, what happens if someone is lacking in soft skills? Does teaching soft skills differ from teaching other types of literacy and numeracy skills? Some would argue “yes”. According to this article from the Conversation: “Developing these skills in young people will require not only a shift in subject matter, but also a change in how students are taught. Only one in ten Australian teachers have recently participated in professional development to help students develop generic, transferable skills for future work.

Soft skills have more to do with who people are, rather than what they know. As such, soft skills encompass the character traits that decide how well one interacts with others, and are usually a definite part of one's personality. Whereas hard skills can be learned and perfected over time, soft skills are more difficult to acquire and change. The soft skills required for a doctor, for example, would be empathy, understanding, active listening and a good bedside manner. Alternatively, the hard skills necessary for a doctor would include a vast comprehension of illnesses, the ability to interpret test results and symptoms, and a thorough understanding of anatomy and physiology.”

According to Business News Daily:

While it's true that certain attributes are difficult to force if employees don't naturally have them, they're not impossible to teach. One of the most important things you can do to improve employees' soft skills is to offer well-rounded training opportunities for your staff. The Udemy report found that 72 percent of companies surveyed provide training that is only related to employees' roles. Paul Sebastien, vice president and general manager of Udemy for Business, said managers are often busy with the task at hand so they may not consider the less-than-motivating message these narrow training programs send to employees.

"Rounding out hard and soft skills in areas outside of employees' job descriptions brings untold benefits to the company," Sebastien said. "The most successful teams consist of members who have skillsets that complement one another and play off of team members' strengths. When employers invest in training in hard and soft skills, it helps employees feel valued as they work toward career development goals."

You don't even need a formal training program to help employees build their soft skills — Sebastien advised having employees set skill-related goals for themselves during the performance-review process, and help them access resources to achieve those goals.

"Look for opportunities for employees to practice soft skills that may need work," he said. "One example is leading meetings to practice public speaking, in an environment where they can feel safe to fail. Encourage all employees to share personal successes as well as failures so others can learn from these victories and shortcomings."

The other key way to improve employee's soft skills is leading by example. The company culture and work environment you establish as a manager play a huge role in encouraging (or discouraging) the development of these skills. If you want employees to work hard and collaborate with each other, you need to show them how first.

"[Soft skills are] something you learn by doing, and you have to live it to learn it," Ciamillo added. "It's like parenting — your children don't do what you say, they do what you do. If you are a good example and live by the culture you want to establish ... [your] workers will follow."

Summary

Clearly, the conversation around soft skills is here to stay, and will likely only intensify. We encourage LBS programs to think about soft skills, how practitioners are trained in the delivery of soft skills instruction, and what role experiential learning might play in assisting LBS learners in acquiring soft skills.

Research Reports

Soft Skills Framework Report

Soft Skills Framework Report (1).pdf