Lijuan Luo
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Welcome! I'm a PhD Candidate in Quantitative Marketing at SC Johnson College of Business, Cornell University.
My research focuses on the economics of digital platforms, with an emphasize on how AI, competition and regulation reshape interactions among firms, consumers, and creators. My current work spans digital advertising, online reviews, and creative marketplaces, combining large scale data with causal inference and economic modeling.
You can reach me via email at ll954@cornell.edu.
Working Paper
Working Paper
(* indicates presentation by co-author)
[1] From Seller to Data Supplier: How Creator Compensation Enables AI Displacement
with Emaad Manzoor, Nathan Yang and Fan Yao
Presented at ISMS Marketing Science Conference (UNSW), Conference on Artificial Intelligence, Machine Learning, and Business Analytics (Yale), Artificial Intelligence in Management AIM Conference (USC), PhD Student Workshop (Cornell), Brown Bag (UIUC) *, AI & Marketing: New Methods and New Risks Conference (Stanford) *
Work in Progress
Work in Progress
[2] Platform Regulation and Digital Advertising: Evidence from Google under the Digital Markets Act
with Jūra Liaukonytė and Maximilian Kaiser
Presented at PhD Student Workshop (Cornell), IO Student Workshop (Cornell)
[3] Reviews as Matchmakers: Dynamic Learning of Product Fit
with Tommaso Bondi and Michelangelo Rossi
Funded by NET Institute Grant
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