RETAIL AND STRATEGIC BEHAVIOR

Working Papers

Meng, Zanliang, and Nathan Yang (2024), "Skin in the Game and Franchising" [link] [code] [under review]

Fang, Limin, and Nathan Yang (2024), "Non-Monotonicity in Retail Entry" [link] [code]

Chi, Feng, Limin Fang, Mengwei Lin, and Nathan Yang (2024), "A Tax-Shaped Retail Landscape" [link] [code]

Wang, Zhide, Yanling Chang, Nathan Yang, and Alfredo Garcia (2024), "Retail Investment under Aggregate Fluctuations" [link] [code] [under review]

Dotzel, Thomas, and Nathan Yang (2024), "Repeat Interactions in Face-to-Face Services" [link] [code] [Reject and Resubmit at Manufacturing & Service Operations Management]  

Fang, Limin, and Nathan Yang (2024), "Risky Preemptive Investment" [link] [code]

Zakerinia, Saleh, Nathan Yang, and Vithala R. Rao (2024), "The Economic Benefits of Modular Innovation" [link]  

Luo, Lijuan, and Nathan Yang (2023), "Platform Competition with Exclusive Dealing and Loyalty Programs" [link]

Peer Reviewed Articles

Chintala, Sai Chand, Jūra Liaukonytė, and Nathan Yang (2024), "Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy," Marketing Science, 43 (3), 506-522 [link] [code]  

Fang, Limin, and Nathan Yang (2024), "Measuring Deterrence Motives in Dynamic Oligopoly Games," Management Science, 70 (6), 3527-3565 [link] [code] 

Khwaja, Ahmed, and Nathan Yang (2022), "Quantifying the Link Between Employee Engagement, and Customer Satisfaction and Retention in the Car Rental Industry," Quantitative Marketing and Economics, 20, 275-292 [link] [code]

Ergin, Elcin, Mehmet Gumus, and Nathan Yang (2022), "An Empirical Analysis of Intra-Firm Product Substitutability in Fashion Retailing," Production and Operations Management, 31 (2), 607-621 [link] 

Ling, Yabo, Jian-Yun Nie, Daiva Nielsen, Bärbel Knäuper, Nathan Yang and Laurette Dubé (2022), "Following Good Examples - Health Goal-Oriented Food Recommendation based on Behavior Data," WWW '22: Proceedings of the ACM Web Conference 2022, April 25-20, 2022 [link] [code]

Labonte, Katherine, Bärbel Knäuper, Laurette Dubé, Nathan Yang, and Daiva Nielsen, (2022), "Adherence to a caloric budget and body weight change vary by season, gender, and BMI: an observational study of daily users of a mobile health app," Obesity Science & Practice, 8 (6), 735-747 [link] [code]

Nielsen, Daiva, Nathan Yang, Laurette Dubé, Bärbel Knäuper, Yabo Ling, and Jian-Yun Nie (2022), "Consumption Variety in Food Recommendation," Journal of the Association for Consumer Research, 7 (4) [link] [code] 

Nishida, Mitsukuni, and Nathan Yang (2020), "Threat of Entry and Organizational-form Choice: The Case of Franchising in Retailing," Journal of Marketing Research, 57 (5), 810–830 [link] [code]

Yang, Nathan (2020), "Learning in Retail Entry," International Journal of Research in Marketing, 37 (2), 336-355 [link] [code]

Blevins, Jason, Ahmed Khwaja, and Nathan Yang (2018), "Firm Expansion, Size Spillovers and Market Dominance in Retail Chain Dynamics," Management Science, 64 (9), 4070-4093 [link] [code]

Igami, Mitsuru, and Nathan Yang (2016), "Unobserved Heterogeneity in Dynamic Games: Cannibalization and Preemptive Entry of Hamburger Chains in Canada," Quantitative Economics, 7 (2), 483-521 [link] [code] 

Yang, Nathan (2012), "Burger King and McDonald's: Where's the Spillover?" International Journal of the Economics of Business, 19 (2), 255-281 [link] [code]

Books, Book Chapters and Survey Articles

Dubé, Laurette, Maxime Cohen, Nathan Yang, and Bassem Monla, eds. (2024), Precision Retailing, University of Toronto Press: Toronto [link]

Dubé, Laurette, Maxime Cohen, Nathan Yang, and Bassem Monla (2024), "Preface by the Editorial Team," Precision Retailing (ed. Laurette Dubé, Maxime Cohen, Nathan Yang, and Bassem Monla), University of Toronto Press: Toronto [link]

BEHAVIORAL ANALYTICS

Working Papers

Jiang, Yikun, Kosuke Uetake, and Nathan Yang (2023), "Engagement Dynamics in mHealth" [link] [code] [2nd Round Revise and Resubmit at Marketing Science]

Uetake, Kosuke, and Nathan Yang (2022), "Harnessing the Small Victories: Goal Design Strategies for a Mobile Calorie and Weight Loss Tracking Application" [link] [code] [Reject and Resubmit at Management Science]

Peer Reviewed Articles

Uetake, Kosuke, and Nathan Yang (2020), "Inspiration from the "Biggest Loser": Social Interactions in a Weight Loss Program," Marketing Science, 39 (3), 487-499 [link] [code] 

Chi, Feng, and Nathan Yang (2011), "Twitter Adoption in Congress," Review of Network Economics, 10 (1), 1-44 [link] [code]

Books, Book Chapters and Survey Articles

Liu, Peggy, Jeffrey Inman, Beibei Li, Charlene Wong, and Nathan Yang (2022), "Consumer Health in the Digital Age," Journal of the Association for Consumer Research, 7 (2) [link]

Hagen, Linda, Kosuke Uetake, Nathan Yang, Bryan Bollinger, Allison Chaney, Daria Dzyabura, Jordan Etkin, Avi Goldfarb, Liu Liu, K. Sudhir, Yanwen Wang, James Wright, and Ying Zhu (2020), "How Can Machine Learning Aid Behavioral Marketing Research?" Marketing Letters, 31, 361-370 [link] 

Dubé, Laurette, Daiva Nielsen, Nathan Yang, Andre Portella, and Shawn Brown (2020), "Behavior Analytics, Artificial Intelligence and Digital Technologies as Bridges Between Biological, Social and Food Systems," Sight and Life, 34 (1), 110-116 [link]

Dubé, Laurette, Sjaak Wolfert, Karin Zimmerman, Nathan Yang, Fernando Diaz-Lopez, Rigas Arvanti, Sandra Schillo, Jian-Yun Nie, and Shawn Brown (2020), "Convergence research and innovation digital backbone: Behavioral analytics, artificial intelligence, and digital technologies as bridges between biological, social, and agri-food systems," How is Digitization Affecting Agri-Food? New Business Models, Strategies, and Organizational Form (ed. Maria Carmelo Annosi and Federica Brunetta), 111-124, Routledge: London [link]