Unlike cinema and television, streaming foreign platforms have been unregulated in Mexico and Canada posing challenges to the possibility of 1) imposing taxes and 2) establishing local content quotas. Those challenges intensify in both countries due to their close relationship with the US, the strongest center of global audiovisual production and distribution. US-based streaming platforms were not only pioneers but grew to become a new global oligopoly. The US objectives for NAFTA renegotiations included establishing a legal framework against the imposition of taxes and local content quotas. However, before the new agreement, the USMCA, took effect, some provinces in Canada started charging taxes to platforms. In Mexico, at the end of 2019 the Congress approved new decrees to reform the fiscal legislation to include taxation of foreign digital services, which came into place on the 1st of July, 2020. Nonetheless, attempts have failed to establish local content quotas in both countries and with the USMCA entry into force, the possibilities to regulate them in Mexico have decreased dramatically, whilst Canada could always resort to its cultural exception. The slideshow below presents more information on platforms’ regulation.