Project Overview

Life Code is a technology company that focuses on the creation and design of comprehensive sexual education curriculum content. With the education platform, webpage and APP, as the carrier, it provides courses on eight major topics for groups of different ages.

Not only committed to assisting learners in acquiring accurate knowledge, attitudes, and skills, but also to enabling learners to establish positive values, such as respect for human rights, gender equality, and diversity, to aid them in better understanding and managing their interactions with peers, parents, teachers, and others.

Our vision is that every school and every family can have the right, comprehensive and suitable sexual education solution. We will start from the Chinese market.

Chinese Market Background Analysis

Political

The Chinese government realized the role of sex education and issued the "Guidelines for Health Education in Primary and Secondary Schools" in 2008, which included "sexual and reproductive health" as a separate and important field of health education. However, because the guidelines are not mandatory, many schools believe that they are not required to implement the regulations, and there is no appropriate teaching content; as a result, most schools have not implemented the policy.


On October 17, 2020, the government revised the "Law on the Protection of Minors of the People's Republic of China", to incorporate sex education into the Law on the Protection of Minors, which went into effect on June 1, 2021.

Social

Before the reform and opening up, Chinese attitude towards sex was extremely conservative and considered it a shame to talk about sex-related topics. After China’s economic reform and “opening up” to the rest of the world, there has been a gradual relaxation of previously stringent sexual morality. The attitudes of current Chinese young people toward sex have shifted dramatically. Premarital sex and cohabitation are becoming more and more common among young people.


However, sexual education has lagged behind the pace of sexual attitudes. Less than 52% of people have had sexual education, and 87% of those have said that their sexual education was limited to a biology course and knowledge of the reproductive system, or that they were warned about the risks of sex before marriage. According to reports, more than 13 million abortions occur in China each year, with approximately 55% of these being repeat abortions. More than 60% of women who have abortions are under the age of 25.

Pain Points

Government

There is no comprehensive sexual education curriculum for the Chinese government to match its policies, which leads to difficulties in increasing participation by students.

Society

As young people shifted their sexual attitudes, the spread of sexual diseases and the rate of miscarriage continue to rise. Sexual education has become an obviously visible education gap for society. People have significant deviations in some sexual concepts, such as homosexuality, social genders, and sexual assault.

Student

Only about half of the students had taken sexual educational courses, but only on the content of biological structure and reproductive health. More than two-thirds of people learn about sex-related information on their own via the Internet, however it is challenging to learn the correct knowledge due to the varying quality of the content.

School

Sexual education courses haven't been mandated in schools, and there are no suitable teaching materials and enough qualified teachers. As a result, most schools are unable to promote sex education courses. The few schools that are willing to offer sexual education courses face conservative forces and enormous pressure and resistance, including from students' parents, which has also led to the slow development of this new field.

There are two main reasons why conservatives do not recommend sex education:

  • They do not recognise the content of teaching materials in the Chinese market.

  • They have misconceptions about sexual education and believe that sex education, for example, may encourage students to engage in early sexual activities.

Parent

According to the data, 87.4 percent of middle school students' parents believe that sexual education is essential for their children, and 86.6 percent believe that their children do not know enough about sex. Still, only 36.6 percent have experience discussing related topics with their children. 79.5 percent believe that schools should provide relevant courses such as reproductive organ health care, body and sexual organ structure, and sexual harassment and sexual assault prevention. Almost all parents mentioned that, while they understand the importance of sexual education, they don't know how to discuss it with their children.

Parents have a serious lack of understanding of sexual education's content. They believe that sexual education is primarily focused on the structure of the body and sexual organs, reproductive organ health, and sexual conduct. However, the comprehensive sex education includes sexual psychology, sexual sociology, and other valuable topics.

The Solution

Our content adheres to UNESCO requirements and will cover the following eight areas of the course, which are each separated into four age groups (5-8 years; 9-12 years; 12-15 years and 15-18+ years). The curriculum will design suitable learning content according to the different learning goals of learners of each age group.

Due to the acceptance of sexual education varies by city or region, we will divide all courses into three versions, with the essential meaning remaining similar: conservative, standard, and open-mind. The conservative version is aimed for those that are against or sensitive to sexual education. This version will remove some of the more direct terms and express the information more euphemistically. The standard version of the course creates content that is suitable to the general audience and briefly elaborates on sensitive themes. The open version of the course will go into greater detail on some sensitive themes than the other two versions.

All course content will be presented on our education platform in various formats (video, audio, text, pictures, etc.).

It will be divided into three programmes to facilitate the login of different roles, whether it is the APP or the website: the school management platform (the teacher platform), the parent platform, and the learner platform.


All of our courses will be conducted in collaboration by professional educators, psychologists, biologists, and other professionals in order to eliminate the school's worries about sex education courses. At the same time, by paying the annual fee, the school can use our platform to manage the curriculum version and manifestation of each topic based on student and parent acceptance of sexual education.

We will implement an adaptive system in order to better enable students to learn at their own pace. Teachers can track their students' progress at any time, and parents can also access the parent platform to see what their children have learned and receive real-time feedback.

In addition to improving student sex education, it is also vital to provide proper sexual knowledge to teachers and parents in order to reduce misunderstandings in this field. Our platform will simultaneously bring online and offline sexual education lectures to the teachers and parents. 

On the parent platform, there will be a set of parent courses for parents to learn through and parent communities for parents to discuss. A teacher community and sexual educational teaching training will be available on the teacher's platform to solve the problem of the market's scarcity of trained sexual education lecturers.

If the learners' account is linked to the school management account, the school will arrange all of the course content, and the learners will have no control over what they learn. However, if the learners use the platform independently, the content they can learn will default to the conservative version, and they need to pay to learn other versions.

On the learners platform, there will be some of the following functions available to those in need:

  • Online and offline activities

  • Psychological counseling

  • Doctor consultation

  • Legal advice

  • Emergency hotline

Resources