My Resume

Career Highlights

SENIOR CONTENT MARKETING MANAGER | D-ID, TLV - 2023 - Present

B2B SaaS AI company

• Leads the strategic development and execution of performance-driven content across paid ads, email campaigns, product pages, and blogs —aligned with company-wide GTM initiatives and product launches.

• Revamped onboarding and lifecycle email flows, increasing open rates by 27% and CTR by 840% MoM

• Launched case study program, producing 15 data-driven stories based on customer interviews to highlight impact across key verticals

• Manages and mentors a team of SEO writers, leading initiatives that boosted organic traffic and improved brand visibility and GEO

• Partners with Growth, Product, and Sales to develop creative assets and tested messaging that outperforms baseline conversion benchmarks

CUSTOMER MARKETING MANAGER | GROWTHSPACE, TLV - 2022 - 2023

B2B SaaS HR-Tech company

• Built Customer Marketing program from the ground up. Created branded marketing material for customer retention efforts 

• Managed company blog with a focus on improving SEO 

• Designed specialized pages on company website and built a Sales/SDR Playbook site with over 50 pages

• Created, scripted and project-managed video content for campaigns and social media

• Interdepartmental collaboration with Customer Success, Sales, Product, and Operations

• Management of freelance writers, editors and social media manager

MARKETING MANAGER | KALTURA, TLV - 2021 - 2022

B2B SaaS Video Solutions company

• Created content strategy and calendar using Account Based Marketing (ABM) principles 

• Developed Strategic Accounts program with hyper-personalized content by analyzing existing and new data 

• Wrote blog posts, website landing pages, monthly e-newsletters, and ebooks and increased customer engagement and traffic

• Ideated, executed and hosted virtual events and town halls

DIRECTOR OF MARKETING | JEWISH FAMILY & CHILDREN’S SERVICES OF NORTHERN NJ, NJ, USA - 2020 - 2021 

• Lead full rebrand including writing copy for & strategically mapping website

• Increased social media engagement which lead to 40% organic audience growth

• Designed high-end branded marketing materials; reduced spending by $10k 

• Mentored and trained employees and managed freelancers

DIRECTOR OF STEWARDSHIP | BIRTHRIGHT ISRAEL FOUNDATION, NYC, USA  - 2018 - 2020

• Responsible for 5% drop in Lapsed Donor Rate from 2018-2019 

• Created calendar and budget. Developed and implemented strategies to sustain donor satisfaction

• Collaboratively developed copy for campaigns, brochures and annual reports 

• Project Manager between the regional and central offices relating to marketing needs and Salesforce reporting

• Created a menu of recognition opportunities for $1 million+ donors