Libi Michelson Portfolio

About me

Hi, my name is Libi Michelson and I am a full-stack marketer. I have 15 years of work experience, several working in B2B tech companies in Israel. 

I have a bachelor's degree in Communications and a master's degree in Marketing. I am fluent in both Hebrew and English.

I can carry out an array of marketing tasks, from writing content (white papers, social posts, landing pages, email marketing, case studies), designing pitch decks, organizing virtual and in-person events, to building web pages - I truly enjoy getting my hands dirty and helping out where I can. I have experience in product marketing like creating demo videos, writing scripts and how-to guides, working with Product to launch new releases, doing competitive analysis and helping Sales answer customer questions. I am comfortable using a variety of CRMs to download reports and analyze customer data and learn about trends to inform marketing strategy - as well as for using email marketing tools. As a customer marketing manager, my job was to know first and foremost what the customer wants and needs, how the product meets that need, and what sales enablement materials will help them understand the company. Working collaboratively across departments (customer success, product, sales and even the C-Suite) is my specialty and I like to start every project with an understanding of the big picture and then work my way down to the granular details to make it a success. I am looking forward to telling you more in person.