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Lian UP! is passionate about showcasing the best of our beloved town. From the famed white sands of Matabungkay Beach, where you can relax in floating balsas and enjoy the clear waters, to the lesser-known treasures waiting to be explored, we aim to provide you with all the information you need for an unforgettable visit.
Mission
Mission
Our mission at Lian, Batangas is to preserve our rich cultural heritage, promote sustainable development, and enhance the quality of life for our residents.
Vision
Vision
We envision Lian, Batangas as a vibrant community where tradition meets innovation, known for its pristine beaches, warm hospitality, and thriving local economy.
Our Story
Our Story
Founded in April 2025, Lian UP! Emerged from a collective desire to promote sustainable tourism in its beloved coastal town. Recognizing Lian's potential as a premier destination, we set out to create a platform that not only highlights its attractions but also supports local communities and preserves our natural environment.
Meet the Team
Meet the Team
Welcome to Lian UP!, a passionate team dedicated to uplifting the tourism, culture, and community of Lian, Batangas. Get to know the minds behind the movement!
ASHLEY MAGDALENE G. PIOLProject Head
LEAN JOELLA G. LLENAMarketing & Promotions Lead
LOUISA MAE P. MATEOTourism Researcher
JENNY ROSE P. MERCIALESMultimedia & Content Creator
RAIZA MAE B. MARASIGANCommunity Relations Officer
SARAH M. PEREZFinance & Logistics Coordinator
CHARMAINE GRACE M. MISSIONInnovation & Strategy Analyst
GENIE G. BAYEvents & Partnership Coordinator
JOIN US!
JOIN US!
Whether you're planning your first visit or returning for another adventure, Lian Up! is here to assist you every step of the way. Dive into our curated experiences, from beach camping at Matabungkay to mangrove eco-tours, and discover the heart of coastal Batangas.
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