ADVOCACY CAMPAIGN

P.T.B.U. (PAA, TUHOD, BALIKAT, ULO)


P.T.B.U. (Paa, Tuhod, Balikat, Ulo) is part of the radio campaign launched by the PCW and the DDB Group Philippines during the 2018 18-Day Campaign to End Violence Against Women (VAW). This Dubbed as “The Macho Choir”, this award winning campaign used three songs from our childhood that replaces the lyrics with messages against catcalling to emphasize that catcalling is a kind of sexual harassment and it is no laughing matter. Also featured in this radio campaign are the songs “Tsong, tsong, tsong” and "Sitsiritsit"

SITSIRITSIT


Sitsiritsit is part of the radio campaign launched by the PCW and the DDB Group Philippines during the 2018 18-Day Campaign to End Violence Against Women (VAW). This Dubbed as “The Macho Choir”, this award winning campaign used three songs from our childhood that replaces the lyrics with messages against catcalling to emphasize that catcalling is a kind of sexual harassment and it is no laughing matter. Also featured in this radio campaign are the songs “Tsong, Tsong, Tsong" and “P.T.B.U. (Paa, Tuhod, Balikat, Ulo).” 

TSONG TSONG


Tsong tsong is part of the radio campaign launched by the PCW and the DDB Group Philippines during the 2018 18-Day Campaign to End Violence Against Women (VAW). This Dubbed as “The Macho Choir”, this award winning campaign used three songs from our childhood that replaces the lyrics with messages against catcalling to emphasize that catcalling is a kind of sexual harassment and it is no laughing matter. Also featured in this radio campaign are the songs “Sitsiritsit”and “P.T.B.U. (Paa, Tuhod, Balikat, Ulo).”

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