Levi's primary target market consists of people between the ages of 18 and 35, also referred to as Gen Z and millennials, who value sustainability, authenticity, and classic style. They emphasize inclusivity and self-expression, appealing to a wide range of audiences across genders and lifestyles. Fashion-conscious customers looking for high-quality casual wear and jeans that combine tradition and modernity are another target market for Levi's. Urbanites, professionals, creatives, and anybody else who appreciates classic American style and cultural significance are among their target audience.

With a significant emphasis on important markets including the US, Europe, and Asia, Levi's has a global presence. They continue to have a sizable retail presence in several major global cities, including as Shanghai, London, Tokyo, and New York. Furthermore, Levi's merchandise may be accessed online, making it accessible to clients who live in distant locations. Their distribution approach serves a variety of regional preferences and consumer demographics by including both suburban and urban areas.

Levi's psychographic segmentation is aimed at people that respect uniqueness, self-expression, and authenticity. Heritage companies with a spirit of adventure and rebellion are valued by their audience. From urban trendsetters to outdoor enthusiasts, Levi's caters to a varied range of consumers who seek out apparel that embodies their ideals and unique personalities. Their clientele values sustainability and ethical fashion techniques, and they are frequently socially conscious. Those who share a passion for classic elegance and cultural relevance are drawn together by Levi's and feel a sense of belonging.

Targeting customers that prioritize authenticity, quality, and self-expression in their wardrobe selections is how Levi's uses behavioral segmentation. They are appealing to people who are looking for clothes that are adaptable for casual get-togethers, daily wear, and fashion-forward situations. Additionally, Levi's caters to customers who value ethical and sustainable sourcing of materials and are concerned about the environment. They also serve trend-setters who embrace cutting-edge designs and fashions in addition to devoted patrons who value the brand's legacy and legendary position. Levi's successfully engages a broad spectrum of customers who share their brand values and lifestyle choices by using these behavioral categories.