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For Levi’s 150th Anniversary Celebration, we have curated a diverse lineup of influencers and celebrities who represent a blend of heritage, style, and modern appeal. These personalities have been carefully chosen to resonate with a wide audience, from long-time Levi’s enthusiasts to the younger, trend-conscious generation. The invited guests are influential figures across various platforms, ensuring a broad reach and creating content that amplifies the event’s visibility and impact.
Melanie Marquez and Michelle Marquez Dee (Mother-Daughter Duo)
As iconic figures in the Philippine fashion and entertainment industry, Melanie Marquez and her daughter Michelle Marquez Dee symbolize the timeless appeal of Levi’s denim. Melanie, a former Miss International and a legendary supermodel, represents the brand’s enduring legacy, while Michelle, an actress, model, and advocate, brings a contemporary edge. Their presence on the runway symbolizes the continuity of Levi’s relevance across generations.
Queen Dura
Vrix Gallano
Benedict Cua
Perlas
Cholo
Jenny Chua
Fhukerat
Christian
Team Bardagulan - Popular TikTok Stars
The inclusion of these young, vibrant TikTok influencers from Team Bardagulan ensures that the event appeals strongly to Gen Z and Millennial audiences. Known for their dynamic and engaging content, these influencers bring a fresh and contemporary flair to the event. Their massive online following and ability to generate viral content will help drive social media buzz, encouraging event attendees to share their experiences using the hashtag #LiveInLevis.
PROGRAM
Pre-show:
The host welcomes guests, introduces the event, and leads Levi’s-themed games and trivia. Raffle prizes include exclusive Levi’s items.
Levi’s executives give a brief talk on the brand’s legacy and impact in the Philippines.
Main Show:
Segment 1: Denim Roots - Showcasing Levi’s classic denim pieces, such as the 501 Original and Trucker Jackets, worn by kids and teens.
Segment 2: Denim Revolution - Highlighting denim’s role in subcultures, from the rebellious 70s to the grunge 90s, modeled by young adults.
Segment 3: Denim Now and Future - Featuring modern interpretations and collaborations.
Special Walk: Melanie Marquez and Michelle Marquez Dee walk the T-Stage Ramp, symbolizing the timelessness of denim fashion.
Influencer Segment: TikTok stars from Team Bardagulan (Benedict Cua, Queen Dura, Cholo, Vrix, Perlas, Christian, Jenny, Fhukerat, and Luke) walk the ramp in modern Levi's styles, adding a dynamic and contemporary flair that connects with the younger audience.
Interactive Walk on the T-Stage Ramp: Guests see the outfits up close as models walk the extended ramp.
Post Show:
A Q&A session with Levi’s ambassadors and influencers, including Melanie Marquez, Michelle Marquez Dee, and Team Bardagulan, discussing their personal connections with Levi’s.
Media interviews and photo ops with celebrities.
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