EXPERIENTIAL ACTIVITIES

The Go-See Photo Booth

Design: A set designed like a classic Levi’s campaign shoot, featuring vintage cameras, studio lights, and a denim backdrop. Guests can pose as if they are auditioning for a Levi’s ad.

Integration: The booth has an LED screen displaying dynamic backgrounds, making it appear as if guests are on an actual runway. The resulting photos and videos can be instantly shared on social media using the hashtag #LiveInLevis.

Customization Embroidery and Distressing Stations

Personalization services for denim items with embroidery, patches, and distressing. Large screens display live demonstrations from denim artisans.

Iconic Denim Exhibit with

AR Experience

Mannequins dressed in iconic Levi’s pieces from different decades. Scanning QR codes unlocks an AR experience that tells the story behind each piece.

Denim Swap Station

Guests bring their old Levi's denim items to swap for another pair. On-site stylists provide quick alterations and styling advice.

Denim Timeline Tunnel

The Denim Timeline Tunnel is an immersive, walk-through installation that transports guests through Levi's rich history and its evolution over 150 years. Designed as a winding pathway with interactive LED Panels, AR stations are placed along each panels allowing guests to scan QR codes with their smartphones to unlock virtual content.

Through AR, guests can see themselves wearing classic Levi’s styles from different eras, complete with period-specific backdrops and effects. This feature merges the physical and digital worlds, offering a personalized and shareable experience.

DETAILED CUSTOMER JOURNEY:

Arrival:

Guests enter through a grand denim archway and are greeted by brand ambassadors in archival Levi’s pieces. The Denim Timeline Installation showcases Levi’s major milestones.

Engagement Zone:

Guests walk through the "Denim Timeline Tunnel," an interactive journey of denim fashion. AR features let guests see themselves in Levi’s styles from different decades.

Customization Corner:

Guests can personalize their Levi’s items at the embroidery, patch, or distressing stations, with large screens showing tutorials by denim artisans.

VIP Experience Mechanics:

Guests who complete specific activities in the experience zones receive a “VIP Denim Pass” that grants them exclusive seating closer to the T-Stage.

Main Event – Fashion Show on T-Stage Ramp:

Models, including Melanie Marquez, Michelle Marquez Dee, and emerging TikTok stars from Team Bardagulan, walk down a T-shaped runway that extends into the audience, allowing an up-close look at the craftsmanship and style of each denim piece.

Post-Show Experience:

A Q&A session with special guests. Guests continue to the Denim Swap Station and Iconic Denim Exhibit for more interactive experiences.

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