We study within-device competition between integrated (e.g., Google Play or Apple's App Store) and third-party app stores. We find that competition does not lead to lower commission fees. The reason is that ad valorem fee setting implies a negative pass through of fees to app prices (Edgeworth paradox), which induces developers to adopt price parity across stores (without being required to do so by the integrated platform). As a result, consumers have no incentives to install third-party stores, and the integrated store becomes a natural monopoly. Eliminating default advantages through choice screens is unlikely to be effective. Allowing developers to steer consumers towards alternative subscription methods lowers commission fees and increases the number of apps, but also increases app prices, which may decrease consumer surplus.
Status: SSRN Working Paper, 2025. New version soon.