English for Marketing and Sales 

Develop your English for Marketing and Sales with Leela Home eLearning, we will explore the following and even more :

• The field of e-commerce and learn the benefits of selling products online.

• Learn common terms, tools, roles, and strategies used in e-commerce. 

• Learn how to initiate an e-commerce project including market research, competitive analysis, audience identification, product research, product sourcing, and brand strategy.

• Learn how to expand the scope of literacy research to include contemporary multimodal texts.

• Learn what email marketing is, how it works, and why it can help you. 

• Learn how important email marketing is to achieving your business goals. 

• Use the PESTLE and SWOT frameworks to set your SMART email marketing goals. 

• Learn the basics of digital marketing and e-commerce, the jobs people do in these areas, and the applicable skills you may already have. 

• Finally, we provide tips for starting a career in this field.

Common job titles who need this training: 

• Digital Marketer 

• Marketing Coordinator 

• Search Engine Optimization Speacialist

• Paid Search Specialist

• Email Marketing Specialist

• Ecommerce Associate

• Media Planner 

Marketing and Sales Communication :

• Learn phrases related to market research, branding, direct marketing and advertising.

• Learn how to respectfully agree or disagree.

• Create brainstorming phrases and techniques to ensure your product's success.

• Explore graphs, charts, and questions to create powerful surveys.

• Learn the importance of correctly interpreting these charts and graphs before presenting them with confidence.

• Learn how to compose with graphics, perceptions and plain text and how to make your marketing meaningful and memorable.

• How to get your customers to say yes in an ethical and honest way.

• Formal presentations, sales pitches, impromptu speeches, sales scripts, and consulting sales presentation tips that build confidence and add energy and excitement to your presentations.

Marketing and Sales Syllabus :

Unit 1: Introduction to Marketing and Sales

Lesson 1: Overview of Marketing and Sales Strategies

Students will learn about the basic concepts of marketing and sales, including the four Ps of marketing (product, price, place, promotion) and the sales process (prospecting, qualifying, presenting, closing, and following up).

Students will practice using new vocabulary related to marketing and sales through a vocabulary matching activity and a discussion about how these concepts are used in their own workplaces.

Students will also work in small groups to create a marketing plan for a hypothetical product.

Lesson 2: Vocabulary and Language related to Marketing and Sales

Students will practice using new vocabulary related to marketing and sales through a vocabulary matching activity and a discussion about how these concepts are used in their own workplaces.

Students will also work in small groups to create a marketing plan for a hypothetical product, focusing on specific language related to the four Ps of marketing.

Lesson 3: Understanding the Target Market

This lesson will cover the importance of identifying and understanding the target market for a product or service, including demographic and psychographic information.

Lesson 4: Marketing and Sales Strategies

This lesson will explore different marketing and sales strategies, such as the 4 Ps, SWOT analysis, and the sales funnel.

Unit  2: Marketing Research

Lesson 1: Techniques for Conducting Market Research

Students will learn about different techniques for conducting market research, including surveys, focus groups, and interviews.

Students will practice using new vocabulary related to market research through a vocabulary matching activity and a discussion about how these techniques are used in their own workplaces.

Students will also work in small groups to create a survey to gather market research data for a hypothetical product.

Lesson 2: Vocabulary and Language related to Market Research

Students will practice using new vocabulary related to market research through a vocabulary matching activity and a discussion about how these techniques are used in their own workplaces.

Students will also work in small groups to create a survey to gather market research data for a hypothetical product, focusing on specific language related to conducting market research.

Lesson 3: Analyzing Market Research Data

This lesson will cover how to analyze market research data, including statistical analysis and interpretation of results.

Lesson 4: Applying Market Research to Marketing and Sales

This lesson will show students how to apply market research findings to inform marketing and sales strategies.

Unit 3: Product Development

Lesson 1: Product Development Strategies

Students will learn about different product development strategies, including new product development, product improvement, and product line extension.

Students will practice using new vocabulary related to product development through a vocabulary matching activity and a discussion about how these strategies are used in their own workplaces.

Students will also work in small groups to create a product development plan for a hypothetical product.

Lesson 2: Vocabulary and Language related to Product Development

Students will practice using new vocabulary related to product development through a vocabulary matching activity and a discussion about how these strategies are used in their own workplaces.

Students will also work in small groups to create a product development plan for a hypothetical product, focusing on specific language related to product development strategies.

Lesson 3: Product Positioning and Differentiation

This lesson will cover how to position and differentiate a product in the market, including competitive analysis and target market segmentation.

Lesson 4: Product Life Cycle

This lesson will introduce students to the product life cycle, including the stages of introduction, growth, maturity, and decline, and how to create a product strategy that takes these stages into account.

Unit 4: Advertising and Promotion

Lesson 1: Advertising and Promotion Strategies

Students will learn about different advertising and promotion strategies, including advertising, sales promotion, public relations, and personal selling.

Students will practice using new vocabulary related to advertising and promotion through a vocabulary matching activity and a discussion about how these strategies are used in their own workplaces.

Students will also work in small groups to create an advertising and promotion plan for a hypothetical product.

Lesson 2: Vocabulary and Language related to Advertising and Promotion

Students will practice using new vocabulary related to advertising and promotion through a vocabulary matching activity and a discussion about how these strategies are used in their own workplaces.

Students will also work in small groups to create an advertising and promotion plan for a hypothetical product, focusing on specific language related to advertising and promotion strategies.

Lesson 3: Measuring Advertising and Promotion Effectiveness

This lesson will cover how to measure the effectiveness of advertising and promotion efforts, including metrics such as reach, frequency, and return on investment.

Lesson 4: Integrating Advertising and Promotion with Marketing and Sales

This lesson will show students how to integrate advertising and promotion efforts with overall marketing and sales strategies.

Unit 5:   Sales Techniques

Lesson 1: Understanding and using persuasive language in sales

In this lesson, students will learn about the different techniques and strategies used in persuasive language and how they can be applied in a sales context. Topics covered may include the use of rhetorical devices, storytelling, and emotional appeals. The students will also practice identifying and analyzing persuasive language in real-world sales scenarios.

Lesson 2: How to create effective marketing campaigns

In this lesson, students will learn about the key elements of a successful marketing campaign and how to create one. The topics covered may include target audience identification, setting campaign goals, creating a message, and selecting the appropriate channels to reach the target audience. The students will also have the opportunity to develop their own marketing campaign and receive feedback from the teacher and classmates.

Lesson 3: Role-playing exercises: handling objections and closing a sale

In this lesson, students will have the opportunity to practice handling objections and closing a sale in a simulated sales scenario through role-playing exercises. The teacher will provide different scenarios and the students will have to practice using persuasive language, active listening and effective communication skills. The teacher will provide feedback and suggestions on the student's performance.

Unit  5: Sales Techniques

Lesson 1: Understanding the sales process: This lesson will cover the basic steps of the sales process, including prospecting, qualifying, presenting, closing, and following up. The student will learn about different sales models and strategies and practice identifying potential customers and their needs.

Lesson 2: Identifying customer needs: In this lesson, the student will learn how to identify the needs of potential customers and how to tailor their sales pitch accordingly. They will practice using open-ended questions and active listening to gather information about customers and their needs.

Lesson 3: Making effective sales pitches: This lesson will focus on how to craft an effective sales pitch. The student will learn about different types of sales pitches, such as the elevator pitch and the problem-solution pitch. They will practice delivering their pitch and receive feedback.

Lesson 4: Closing sales and handling objections: In this lesson, the student will learn how to close a sale and handle objections that may arise during the sales process. They will practice using different closing techniques and learn how to overcome common objections.

Lesson 5: Evaluating sales performance and setting goals: This lesson will cover how to evaluate sales performance and set goals. The student will learn about different metrics used to measure sales performance and practice setting SMART goals.

Unit 6: Customer Service

Lesson 1: Understanding customer service in the context of sales: This lesson will introduce the student to the concept of customer service and how it relates to sales. They will learn about the different types of customer service, such as reactive and proactive service, and the importance of providing excellent customer service to build long-term relationships with customers.

Lesson 2: Communicating effectively with customers: In this lesson, the student will learn how to communicate effectively with customers, including how to handle difficult customers, how to use active listening, and how to speak in a clear and professional manner. They will practice these skills in role-play scenarios.

Lesson 3: Resolving customer complaints: This lesson will cover how to handle and resolve customer complaints. The student will learn about different techniques for defusing a situation and how to apologize and make amends to the customer. They will practice resolving complaints in role-play scenarios.

Lesson 4: Building customer loyalty: In this lesson, the student will learn how to build customer loyalty by providing excellent service and going above and beyond to meet customers' needs. They will practice creating loyalty-building strategies in groups.

Lesson 5: Evaluating customer service: This lesson will cover how to evaluate customer service performance and set goals. The student will learn about different metrics used to measure customer service performance and practice setting SMART goals.

Unit 7: Business Meetings

In this unit, students will learn the language and skills needed to participate in and lead business meetings. Topics covered may include making and responding to meeting invitations, giving effective presentations, discussing and negotiating business plans and proposals, and making decisions as a group. Students will also practice using formal language and appropriate business etiquette in simulated meetings.

Lesson 1: Understanding business meeting agendas and minutes

-Students will learn how to read and understand the agenda and minutes of a business meeting. They will practice identifying the main topics and action points discussed in a meeting and learn how to take effective notes.

Lesson 2: Participating in business meetings

-Students will learn the language and skills needed to participate in a business meeting. They will practice making and responding to meeting invitations, giving effective presentations, discussing and negotiating business plans and proposals, and making decisions as a group.

Lesson 3: Leading business meetings

-Students will learn how to lead a business meeting. They will practice chairing a meeting, keeping the discussion on track, and making decisions as a group. They will also learn how to handle difficult situations and conflicts that may arise during a meeting.

Unit 8: Presentations

In this week's lesson, students will learn how to create and deliver effective presentations in English. Topics covered may include creating an outline, using visual aids, overcoming stage fright, and handling questions from the audience. Students will also practice giving a presentation in front of the class and receive feedback from the teacher and classmates.

Lesson 1: Planning a presentation

-Students will learn how to plan an effective presentation. They will learn how to create an outline and use visual aids to enhance their message. They will also practice identifying the main points they want to convey and organizing them into a clear and concise structure.

Lesson 2: Delivering a presentation

-Students will learn how to deliver an effective presentation in English. They will practice using intonation, pacing, and body language to convey their message. They will also learn how to handle questions from the audience and overcome stage fright.

Lesson 3: Giving feedback on presentations

-Students will learn how to give and receive feedback on presentations. They will practice providing constructive feedback to classmates and learning how to incorporate feedback into their own presentations.

Unit 9: Review and Practice

In this week's lesson, students will review and practice the language and skills learned throughout the course. This may include going over key vocabulary and grammar points, practicing dialogues and role-plays, and reviewing business etiquette. Students will also have the opportunity to ask any remaining questions and receive feedback on their progress.

Lesson 1: Reviewing key vocabulary and grammar

-Students will review key vocabulary and grammar points covered throughout the course. They will practice using these words and structures in context and receive feedback on their accuracy and fluency.

Lesson 2: Practicing dialogues and role-plays

-Students will practice the language and skills learned throughout the course in realistic situations. They will participate in dialogues and role-plays, such as business meetings and presentations, and receive feedback on their performance.

Lesson 3: Reviewing business etiquette

-Students will review business etiquette and cultural norms covered throughout the course. They will practice using appropriate language and behavior in simulated business situations and receive feedback on their cultural competence.

Unit 10:  AI in Marketing and Sales

Learning English is important for the use of AI technology in the field of marketing and sales for several reasons:

English is a widely spoken language in the field of technology and business, making it essential for professionals to be able to communicate effectively in English when working with AI technology.

Many AI-related resources, including research papers, articles, and software documentation, are written in English, which means that professionals need to be able to read and understand English in order to stay up-to-date with the latest developments in the field.

AI technology is global in nature, and many companies and organizations are using AI technology to operate in multiple languages and locations. In order to work effectively with AI technology, professionals need to have a good understanding of the culture and language of their target market, which often requires English proficiency.

English is the language of instruction in most universities and technical schools that offer courses in AI technology, so students need to be proficient in English in order to participate in these programs and understand the material.

English is a language that provides access to a wide variety of information and knowledge, including AI-related research, conferences and workshops, as well as online resources and social media platforms, making it an essential language for professional development in the field.

Overall, being proficient in English can open up many opportunities for professionals in the field of AI technology, and can help them to stay competitive in a rapidly evolving field.

Lesson 1: Introduction to AI in Marketing and Sales

This lesson will introduce students to the basics of AI technology in the field of marketing and sales, including its potential uses and benefits.

Lesson 2: AI-driven Personalization and Targeting

This lesson will cover how AI technology can be used to personalize and target marketing and sales efforts, such as through personalized product recommendations and dynamic pricing.

Lesson 3: AI-powered Chatbots and Virtual Assistants

This lesson will introduce students to the use of AI-powered chatbots and virtual assistants in customer service and sales, including their capabilities and limitations.

Lesson 4: AI in Market and Customer Analytics

This lesson will cover how AI technology can be used in market and customer analytics, such as predicting customer behavior, identifying market trends and demand forecasting.

Lesson 5: AI in Advertising and Promotion

This lesson will cover how AI technology can be used in advertising and promotion, such as in programmatic advertising and social media targeting.

Vocabulary:

AI (Artificial Intelligence)

Machine learning

Personalization

Targeting

Chatbot

Virtual assistant

Predictive analytics

Programmatic advertising

Social media targeting

Customer behavior

Market trends

Demand forecasting

Natural language processing

Neural network

Big data

Cloud computing

Note: These lessons and vocabulary are general and can be fine-tuned to the specific needs of your course and the level of your students.

Unit 11: Final Exam and course evaluation

This week's lesson will focus on taking the final exam, which will test students' knowledge and understanding of the course material. After the exam, there will be a course evaluation session where students will have the opportunity to give feedback on the course and suggest areas for improvement. The teacher will also provide feedback on each student's progress and performance throughout the course.

Session 1: Taking the final exam

-Students will take the final exam, which will test their knowledge and understanding of the course material. The exam will include multiple-choice questions, short answer questions, and a writing task.

Session 2: Course evaluation

-Students will have the opportunity to give feedback on the course and suggest areas for improvement. The teacher will also provide feedback on each student's progress and performance throughout the course.

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