The concept plays with the idea of a kaleidoscope, reimagined in a minimal and flat style.

It features colorful shapes and shifting reflections, forming symmetrical images that change unpredictably. This approach highlights the importance of exploring concepts from multiple perspectives to uncover their nuances.

Bright, vibrant colors evoke the joy of a Mexican fiesta, adding lightness to serious themes like formulas and measurements.

The lettering combines a playful typeface inspired by the “fiesta” spirit with a clean, sans-serif font for clarity and precision.