What is AI's effect on digital marketing?

Artificial intelligence in the recent years has been drastically transforming customer-facing services for digital marketers by increasing efficiency and optimizing user experience. Almost all digital marketing agency are looking for ways to incorporate AI better for their audience.

A primary example of AI popular across the web is ‘Chatbots’. With an online chatbot installation, users can ask questions about products and services, or ask to be directed to a particular section of a website

You can customize your welcome message, and then even transfer to a live chat. A quick benefit is you don’t even have to be online and your chatbot will do your work for you.

The advantages of AI are helping marketers become more productive and efficient and proving to be the next big evolution in digital marketing.