Ecommerce marketing is the practice of using multiple promotional tactics that can help drive traffic to your online store, and convert that traffic into paying customers, and retain those customers post-purchase journey.
It also helps drive awareness towards what the business is selling or promoting.
There are 3 types e-commerce: business-to-business: example sites like Shopify, business-to-consumer example sites like Nourish, and consumer-to-consumer websites like eBay
Some killer tools that can help you with your ecommerce marketing strategy include:
MailChimp
ReferralCandy
Betaout
Metrilo
Wigzo
Google Analytics
Crazy Egg
Facebook Ads
By create an online presence with the help of e-Commerce you can easily create and impactful online presence of your company while improving your band eminence among the customers.