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◆ 近十年學術著作
一、期刊(SSCI/SCI/TSSCI文章, 共計36篇)
1. Wen-Hai Chih, Kai-Yu Wang, Li-Chun Hsu, I-Shin Cheng (2012). From Disconfirmation to Switching: An Empirical Investigation of Switching Intentions After Service Failure and Recovery. The Service Industries Journal, 32(8), pp. 1305-1321. (SSCI)
2. Li-Chun Hsu*, Kai-Yu Wang, Wen-Hai Chih (2013). Effects of Web Site Characteristics on Customer Loyalty in B2B E-commerce - Evidence from Taiwan. The Service Industries Journal, 33(11), 1-25. (SSCI)
3. 池文海、許立群* (2013). 會員制網站成員黏著意圖之決定因素研究：以華人第一時尚美容網站Fashion Guide為例，電子商務學報，15(2)，265-294。【科技部管理學門專業類TSSCI期刊A級】
4. Wen-Hai Chih, Kai-Yu Wang, Li-Chun Hsu & Su-Chen Huang (2013). Investigating eWOM Effects on Online Discussion Forums: The Role of Perceived Positive eWOM Review Credibility. Cyberpsychology, Behavior, and Social Networking, 16(9): 658-668. (Psychology, Social: Rank 17/60; 2012 Impact Factor =1.842; SSCI).
5. Kai-Yu Wang, Li-Chun Hsu & Wen-Hai Chih (2014). Retaining Customers after Service Failure and Recovery: A Contingency Model. Managing Service Quality, 24(4), pp.318-338. (2012 Impact Factor= 0.778 ; SSCI; Ranking- Management:103/172)
6. 池文海、許立群*、林庭妤 (2014)，從品牌社群成員相似性觀點探討社群公民行為之研究，電子商務學報，16(4)，407-436。【科技部管理學門專業類TSSCI期刊A級】
7. Li-Chun Hsu* (2014). The Influence of Quality of Information System Success (ISS) on Customer Intention to Continue Use in B2B E-commerce: A Contingency Approach of System Anxiety. Research Journal of Business Management, Vol. 8, No. 4, pp. 353-366.(ASCI/ SCOPUS)
8. Li-Chun Hsu*, Wen-Hai Chih, Ju-Hsuan Lin (2014). Understanding Social Network Sites Users’ Willingness to Provide Information, Pensee Journal, 76(6), 295-307. (2013 Impact Factor =0.017; SSCI)
9. Dah-Kwei Liou, Li-Chun Hsu* & Wen-Hai Chih (2014). Understanding broadband television users’ continuance intention to use.Industrial Management & Data Systems, Vol. 115, No. 2, pp. 210-234. (2018 Impact Factor =3.727; SCI, Q1)
10. Wen-Hai Chih, Dah-Kwei Liu & Li-Chun Hsu*(2015). From Positive and Negative Cognition Approach to Explore E-Shoppers’ Real Purchase Behavior: An Application of Tricomponent Attitude Model.Information Systems and e-Business Management, 13(3), pp. 495-526. (2015 Impact Factor =0.957; SSCI)
11. 許立群*、池文海、林庭妤 (2015)，品牌-顧客關係、社群成員-其他成員關係對社群公民行為的影響：多重中介效果檢驗，電子商務學報，17(1)，49-90。 【科技部管理學門專業類TSSCI期刊A級】
12. Pei-Wen Liao, Li-Chun Hsu* (2014). Engineers’ manpower quality promotion and arrangement plan model: A case of the Fu Tsu construction company. Issues in Business Management and Economics, Vol.2 (2), pp. 16-23.(EBSCO Database)
13. Li-Chun Hsu, Pei-Wen Liao (2015). From Job Characteristics to Job Satisfaction of Foreign Labor in Taiwan’s Construction Industry: The Mediating Role of Organizational Commitment, Human Factors and Ergonomics in Manufacturing & Service Industries, Vol.26(2), pp.243-255. (2015 Impact Factor =0.462; SSCI)
14. Li-Chun Hsu*, Wen-Hai Chih & Dah-Kwei Liu (2015). Understanding community citizenship behavior in social networking sites: An extension of the social identification theory. Industrial Management & Data Systems, Vol. 115, No. 9, pp. 1752-1772. (2018 Impact Factor =3.727; SCI, Q1)
15. Dah-Kwei Liou, Wen-Hai Chih, Li-Chun Hsu*,& Chia-Yi Huang (2016). Investigating information sharing behavior: The mediating roles of the desire to share information in virtual communities, Information Systems and e-Business Management, Vol. 14(2), pp. 187-216. (2015 Impact Factor =0.957; SSCI)
16. Li-Chun Hsu, Kai-Yu Wang, Wen-Hai Chih, Kuan-Yu Lin (2015). Investigating the Ripple Effect in Virtual Communities: An Example of Facebook Fan Pages. Computers in Human Behavior, Vol. 51, Part A, pp. 483-494. (2013 Impact Factor =2.273; SSCI)
17. Li-Chun Hsu*, Dah-Kwei Liou & Wen-Hai Chih (2016). Investigating community members’ eWOM effects in Facebook fan page, Industrial Management & Data Systems, Vol. 116, No. 5, pp. 1-29. (2018 Impact Factor =3.727; SCI, Q1)
18. 林淑芬、許立群*(2016)，消費者自我一致性、品牌情感依附對購買意圖影響之實證研究－名人形象代言之干擾效果，顧客滿意學刊，第十二卷，第二期，頁1 3 9～頁1 6 8。
19. Li-Chun Hsu*, Dah-Kwei Liou (2017). Maintaining customer-brand relationships in mobile industry: The mediation effects of brand relationship benefits and quality, International Journal of Mobile Communications, 15(4), 388-413. (2013 Impact Factor =1.221; SSCI; 22/74 in Communication)
20. Li-Chun Hsu* (2017). Investigating community members’ purchase intention on Facebook fan page: From a dualistic perspective of trust relationships, Industrial Management & Data System, 117(5), pp. 766-800. (2018 Impact Factor =3.727; SCI, Q1)
21. Wen-Hai Chih, Li-Chun Hsu*, Dah-Kwei Liou (2017). Understanding virtual community members’ relationships: From individual, group and social influence perspectives, Industrial Management & Data System, 117(6), pp. 990-1010. (2018 Impact Factor =3.727; SCI, Q1)
22. Li-Chun Hsu* (2018). Investigating Effect of Service Encounter, Value, and Satisfaction on Word of Mouth: An Outpatient Service Context, International Journal of Environmental Research and Public Health, 15(1), 132. (SSCI, 2017 Impact Factor = 2.145; 5-Year Impact Factor: 2.608; Public, Environmental & Occupational Health, Q2)
23. Li-Chun Hsu*, Kai-Yu Wang, Wen-Hai Chih (2018). Investigating virtual community participation and promotion from a social influence perspective. Industrial Management & Data System, 118(6), 1229-1250. (2018 Impact Factor =3.727; SCI, Q1)
24. Li-Chun Hsu* (2019). Building brand–fan relationships in social commerce contexts: mediators of online brand relationships. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), pp.1-18. (2016 Impact Factor =1.441; SSCI)
25. Li-Chun Hsu* (2019). How to make loyal fans in virtual communities: Evidence from the Facebook Fan Pages of smartphones, Journal of Theoretical and Applied Electronic Commerce Research, 14(3), pp.168-189. (2016 Impact Factor =1.441; SSCI)
26. Li-Chun Hsu* (2019). Investigating the brand evangelism effect of community fans on social networking sites: Perspectives on value congruity, Online Information Review, 43(5), pp. 842-866. (2017 Impact Factor =1.675; SSCI)
27. Li-Chun Hsu* (2020). Antecedents and consequences of attitude contagion processes: The example of apparel brand fan pages, Journal of Product & Brand Management, 29(1), pp. 31–51.科技部管理二學門推薦期刊(2018 Impact Factor =2.757; SSCI)
28. Kai-Yu Wang, Wen-Hai Chih & Li-Chun Hsu (2020). Building Brand Community Relationships on Facebook Fan Pages: The Role of Perceived Interactivity. International Journal of Electronic Commerce, 24(2), 211-231. 科技部管理二學門推薦期刊(2018 Impact Factor =3.439; SSCI) (Communications of the ACM, May 2002 及 Journal of AIS, February 2004 全球電子商務排名第一的學術期刊)
29. Kai-Yu Wang, Wen-Hai Chih, Li-Chun Hsu* & Wei-Ching Lin (2020). Investigating apology, perceived firm remorse and consumers’ coping behaviors in the digital media service recovery context. Journal of Service Management, 31(3), pp. 421-439. 科技部管理二學門推薦期刊 (2018 Impact Factor =3.230; SSCI) [本期刊在服務管理領域極具影響力，也是頂尖期刊目錄SSCI的一員]
30. Wen-Hai Chih, Li-Chun Hsu*, & Jaime Ortiz (2020). The antecedents and consequences of the perceived positive eWOM review credibility. Industrial Management & Data Systems, 120(6), 1217-1243. (2020.04.04) (2018 Impact Factor =3.727; SCI, Q1)
31. Li-Chun Hsu, Kai-Yu Wang, Wen-Hai Chih & Wei-Ching Lin (2021). Modeling revenge and avoidance in the mobile service industry: moderation role of technology anxiety. The Service Industries Journal, 41(15-16), 1029-1052 . (2021 Impact Factor =9.405; SSCI)
32. Li-Chun Hsu* (2021). Personality and eating behavior in a food festival: Understanding visitors’ loyalty from the perspective of food-related personality traits. International Journal of Culture, Tourism, and Hospitality Research, 15(4), 457-476 . (Emerging SCI)
33. Li-Chun Hsu* (2022).Effect of eWOM review on beauty enterprise: a new interpretation of the attitude contagion theory and information adoption model. Journal of Enterprise Information Management, 35(2), 376-413. (2021 Impact Factor =5.661; SSCI)
34.何慶華*、許立群 (2022)，熟年遊客長宿休閒需求潛力評估與驗證，旅遊健康學刊。21(1)，39-58。
35. 許立群*、趙予 (2023)。曇花一現？還是旅遊再現！新興旅遊目的地 選擇之影響歷程與情境因素的多元論證觀點：推拉動機理論觀點應用。管理學報，40(4)，441-477。本人為第一作者、通訊作者（TSSCI，國科會管理學門推薦第一級期刊）。
36. Li-Chun Hsu* (2023). Enhancing relationship strategies with the live stream influencers, Marketing Intelligence and Planning, 41(2), 141-155. (2021 Impact Factor =4.400; SSCI)
37. Li-Chun Hsu*, Hsin-Yi Kao (2023). From SNS stressors perspectives to understand prosocial behavior: A contingency model, Journal of Contemporary Marketing Science, 6(3), 165-188.
38. Li-Chun Hsu*, Si-Yung Hu (2024). Antecedents and consequences of the trust transfer effect on social commerce: The moderating role of customer engagement, Current Psychology, 43, 4040-4061. (2023 Impact Factor =2.800; SSCI)
39. Li-Chun Hsu*(2024). An integrative model for online community citizenship behavior of luxury fashion brands on Instagram. Journal of Fashion Marketing and Management, 28(2), 357-378. (2023 Impact Factor =3.500; SSCI)
40. Li-Chun Hsu*(2024). How to establish customers’ green brand relationships and behaviors: From green consumption consciousness perspectives. Asia Pacific Journal of Marketing and Logistics, 37(5), 1321-1338. (2023 Impact Factor =3.900; SSCI)
41. Li-Chun Hsu* (2025). How the online psychological contract violations and post-recovery strategies influence customers’ behavior in retail livestreaming context. Current Psychology, accepted. (2024 Impact Factor =2.600; SSCI) 07.15.2025
二、研討會
1. 池文海、許立群*、林庭妤(2013)，從社會認同觀點探討社群成員公民行為之影響：多重中介效果論證，2013台灣統計方法學學會年會暨學術研討會，國立臺中教育大學，2013/10/26。
2. 許立群*、池文海、林庭妤(2014)，從知覺社群與品牌相似性觀點探討影響社群成員公民行為之歷程：以雙認同與品牌熱情為中介角色，第十六屆電子商務與網路行銷學術研討會，國立臺北大學，2014/01/09。(榮獲優良論文獎)
3. Wen-Hai Chih, Li-Chun Hsu, Kai-Yu Wang and Lin, K. (2014). The Mediating Role of Facebook Fan Pages. 19th Annual CyberPsychology, CyberTherapy & Social Networking Conference, Washington, District of Columbia (DC), JUNE 17-19, 2014.
4. 巫珮如、許立群 (2014)，從業者線上品質觀點探討影響消費者團購行為之研究：以雙信任為中介變項，2014全國學生休閒、觀光、遊憩學術論文研討會，大葉大學，2014/06/21。
5. 許立群*、張美玲、巫珮如 (2014)，故事與意象：社區觀光軟硬體設施建置與活化，2014年全國社區工作暨社區創意研討會，全國社區工作教育資源暨社區育成中心，實踐大學大直校區，2014/11/21。
6. 許立群*、張美玲 (2014)，社區發展觀光建立遊客忠誠度之研究：觀光目的地意象觀點，2014年全國社區工作暨社區創意研討會，全國社區工作教育資源暨社區育成中心，實踐大學大直校區，2014/11/21。
7. 許立群*、巫珮如(2014)，虛擬社群經營對社群成員團購意圖有影響？從虛擬社群意識與網站品質觀點，2014中華民國科技管理學會年會暨論文研討會，中華大學，2014/12/11-12。
8. Wen-Hai Chih, Kai-Yu Wang, Li-Chun Hsu* and Tzu-Lien Yuan (2015). Effects of Perceived Interactivity on Facebook Fan Page Users’ BehaviorIntentions. International Conference on Business and Internet (ICBI), 22-24 April 2015, Taipei, Taiwan.
9. 許立群*、張美玲、李柏甫 (2015)，社區發展觀光之觀光品質與環境資源評估：重要─表現程度分析法之運用，2015 節慶、遊戲與觀光國際學術研討會，臺北：國立臺灣師範大學、臺灣身體文化學會，2015/04/24-26。
10. Li-Chun Hsu and Pei-Wen Liao, Investigating Thai Workers Job Satisfaction in Taiwan Construction Industry，2015兩岸地方公共治理與發展學術研討會，東海大學，R.O.C, May 2015.
11. 許立群*、顏佳伶、謝宜玲、洪珍莉、林晉輝(2015)，休閒運動品牌人格對顧客品牌忠誠度之研究：品牌關係品質為中介變項，2015第十一屆全國學生休閒、觀光、遊憩學術論文研討會，大葉大學，彰化， 2015年6月。 (榮獲優等論文獎)
12. Li-Chun Hsu* (2015), Fans' Purchase Intention on Facebook Fan Page: From Trust-based Perspective, 2015 Annual Symposium on Management and Social Sciences, Osaka, Japan, Aug 2015.
13. Li-Chun Hsu* (2016), Brand evangelism effects on Facebook fan pages: An integrated perspective of self-congruity and social identify theory, The 5th International Symposium on Business and Social Sciences (ISBSS), August 2-4, Okinawa, Japan.
14. 許立群*、張美玲(2016)，洞察社區轉型與發展觀光之遊客忠誠度實證研究-以臺中市和平區烏石坑社區為例，2016運動與節慶文化國際學術研討會，高雄：文藻外語大學、臺灣身體文化學會，2016/10/14-16。 (榮獲優等論文獎)
15. Li-Chun Hsu, Wang, K. and Chih, W. (2017), Investigating Virtual Community Participation and Promotion from a Social Influence Perspective - Marketing Management Association Spring Conference, Chicago, Illinois, USA, March, 2017.
16. Li-Chun Hsu* (2017), Does brand love really a mediator to bridge community members’ brand purchase intentions? From the brand passion and trust perspectives. Annual Conference on Management and Social Sciences (2017 ACMASS). August 14-16, 2017, Osaka, Japan.
17. Chih, W., Wang, K., Hsu, L. and Lin, W. (2018). Investigating Antecedents and Consequences of Anger After a Mobile Application Service Failure Occurs: A Cognitive-Emotive Coping Model Approach - Marketing Management Association Spring Conference, Chicago, Illinois, April, 2018. (Best paper award)
18. Chih, W., Wang, K., Hsu, L. and Lin, W. (2018). Is An Apology Enough To Recover From A Mobile Application Service Failure? Investigating the Effect of Perceived Firm Remorse and Customer Empathy on Customer Coping Behavior - Global Marketing Conference, Tokyo, Japan, July, 2018.
19. 李柏甫*、許立群(2018)，運用資料包絡分析法衡量台灣上市櫃產業經營績效-以傳產觀光類股為例，2018文化與休閒的創新樂活永續學術研討會，臺東：國立臺東大學，2018/05/18。
20. Li-Chun Hsu* (2018), Exploring the causes and consequences of online attitude contagion of brand community fans: From social, utilitarian, and hedonic perspectives.ISBSS: International Symposium on Business and Social Sciences, Singapore, August 28-30, 2018.
21. 許立群、李柏甫*(2019)，從食品相關人格特質的雙面刃觀點形塑遊客忠誠度歷程：中介及調節效果檢驗，2019文化與休閒學術研討會－文化與休閒的互動共好實踐，臺東：國立臺東大學，2019/05/17。
22. Li-Chun Hsu* (2019), Attitude Contagion Effects of Online Community Members on Facebook Apparel Brand Fan Pages, International Symposium on Business and Social Sciences(ISBSS 2019), Okinawa, Japan, July 1-3, 2019.
23. 許立群、蔡佾旅*(2020)，客家庄遊客飲食體驗對遊客行為意圖影響之研究：採社會認同理論之應用，2020文化與休閒學術研討會－文化與休閒的跨領域整合新思維，臺東：國立臺東大學，2020/05/22。
24. 許立群、李柏甫*(2020)，東慢食節遊客忠誠度之實證：採品質-滿意-忠誠理論模型應用與延伸，2020文化與休閒學術研討會－文化與休閒的跨領域整合新思維，臺東：國立臺東大學，2020/05/22。
25. Li-Chun Hsu* (2021), Effect of eWOM Review on Facebook Beauty Fan Pages, 2021 MMA Spring Virtual Conference, Marketing Management Association, Wisconsin, United States. March 24-26, 2021.
26. 何慶華*、許立群 (2021)，朝向一個熟年遊客長宿休閒需求發展之研究，2021第23屆休閒、遊憩、觀光線上學術研討會暨國際論壇，中華民國戶外遊憩學會，南投：國立暨南國際大學，2021/09/25-26。
27. Li-Chun Hsu* (2023). Market Segment Analysis and Marketing Strategy of Online Live Streaming Consumers, ICBMSS( International Conference on Innovation in Global Business, Marketing, Social Sciences & Economics), July 26-28, Okinawa, Japan.
28. Li-Chun Hsu* (2025).The Communication Effect of Social Media Advertising: An Empirical Study on Consumers’ Cognition-Value-Attitude-Behavior (CVAB) Model, ICSSAM (International Conference on Social Science and Management), July 23-25, Okinawa, Japan.
29. Chi-Mei Lin, Li-Chun Hsu* (2025). It’s Awesome! Impact of Destination Social Responsibility on Environmentally Responsible Behavior: The Mediating Role of Awe in Tourism and Place Attachment, ICSSAM (International Conference on Social Science and Management), July 23-25, Okinawa, Japan.
30.林庭瑤*、許立群 (2025)，森林健康旅遊關係初探：知覺恢復力觀點，2025第27屆休閒、遊憩、觀光學術研討會暨國際論壇，中華民國戶外遊憩學會，臺中：東海大學，2025/09/26-27。
三、專書(章)
許立群(2021)，《觀光行銷》，第十三章目的地行銷(專章)，華格納出版社。
許立群(2022)，《冬釀》，感受東臺灣的地方實踐力：魚菜共生實踐教師社群，USR推動中心出版之年度專書/焦點文摘(專題文章) 單元。
四、相關報導/專輯
許立群(2014)，最年輕的資深老師 , 大葉大學休閒系七年級助理教授許立群擁有五年教學經驗 , 研究論文頻頻獲獎，大葉大學公關事務暨校友服務中心。
許立群(2020)，行政、班導3+3難不倒 善用時間管理創造績效 ，東大電子報，國立臺東大學秘書室。
許立群、胡焯淳、賴亮郡、李玉芬、郭美女(2023)，高教深耕教學發展，國立臺東大學75週年校慶專輯，國立臺東大學秘書室。(pp.35-37)
許立群(2023)，研究創新-我在太平洋邊教學、研究與服務工作，國立臺東大學75週年校慶專輯，國立臺東大學秘書室。(p.76)
許立群(2025)/受訪，403地震周年／少了富爸爸「太魯閣」 恰成花蓮觀光轉骨契機，聯合新聞網。https://udn.com/news/story/7328/8641538
五、專訪
1.東大花路米廣播節目專訪--高教深耕計畫創新教學模式，國立教育廣播電臺。2022/06/03
https://sec.nttu.edu.tw/p/405-1010-124644,c11290.php?Lang=zh-tw
2.家多一點愛專訪--許立群老師太平洋邊教學，國立教育廣播電臺。2022/07/15
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