All crises, whether they are the result of a corporate emergency, a tragic incident, or poor publicity, need a concerted reaction on a short timescale. Sidley has a track record of assisting clients in dealing with media and entertainment crises that need a swift response, strategic vision, and legal know-how to safeguard a company's business and reputation. We provide personalized solutions to suit the conditions of all scenarios, working closely with our customers in both responding to and addressing crises in the media and entertainment business.
Sidley has a long history of assisting clients in the media and entertainment industries with the legal and commercial aspects of content production, aggregation, distribution, and disposition. Financial and strategic buyers, financiers, major studios and independent production companies, television networks, studios and production companies, digital aggregators and distributors, technology companies, music companies, and interactive and social media companies are among the clients we represent in the media space. Sidley's Media and Entertainment Crisis Management team has extensive expertise with complicated transactions, financings, cutting-edge distribution arrangements, tax issues, high-profile lawsuits, restructurings, and regulatory challenges in the media and entertainment business. To deploy rapid, well-planned crisis responses, we adopt an industry-focused strategy that draws on the vast relevant experience of our attorneys across practice areas.
In an emergency, major corporations and their boards of directors throughout the media and entertainment industries seek our guidance because we deliver smart, seamless advice for multi-faceted problems. Sidley is able to swiftly create the necessary team for complex commercial, regulatory, and litigation cases in the media and entertainment sector that span numerous legal disciplines by using our firm's global resources.
Extensive, Multidisciplinary Knowledge
We have decades of expertise acting as the "first responder" team in the face of media and entertainment disasters, establishing and managing both immediate and long-term legal plans, as well as assisting with remediation efforts. Among the services we provide are:
• Internal investigations, including allegations from whistleblowers
• Reaction to Department of Justice (DOJ), Securities and Exchange Commission (SEC), state Attorneys General, and other regulatory organizations investigations
• Providing advice to boards, audit committees, and special committees
• Advice on compliance, governance, litigation risks, and possible exposure as a result of allegations of misbehavior, investigative results, and unfavorable press
• Responding to and preventing cyber-breach situations
• Response to a congressional investigation or subpoena
• Managing the investigation's legal, policy, political, and public relations aspects
• Concerns about securities disclosure
• Allegations of sexual misconduct and other workplace issues
Sidley, why are you here?
The Media and Entertainment Crisis Management team at Sidley knows the degree of trust needed to deal with the problems that occur during and after a crisis. Our attorneys understand how to strike a balance between internal and external factors, as well as interpersonal dynamics and optics. We've spent decades acting as our clients' first line of defense in the face of public disasters, designing and managing both the immediate and long-term legal strategy. Our team collaborates across legal disciplines and time zones to assist clients in navigating these crises so they can focus on their global business goals.
The following clients have been represented by Sidley's Media and Entertainment Crisis Management team:
• Assisting a hospitality industry client in responding to and managing the aftermath of a catastrophic event, including assessing litigation risk and developing defense strategy, conducting witness interviews, preparing pleadings-based and substantive defenses to tort claims, evaluating and retaining expert witnesses across multiple disciplines, and collaborating with multiple internal stakeholders in developing crisis management procedures and responses.
• Representing a former top executive of a National Football League (NFL) team in a high-profile NFL investigation into the organization's culture, regulations, and claims of workplace misbehavior — a controversy that has gotten a lot of press.
PUBLICITY
The way an organization, corporation, or individual communicates with the public and the media is known as public relations. A public relations expert, such as those at R. Couri Hay Creative Public Relations in New York City, creates well-thought-out communication plans to assist clients participate in the media environment in a smart way that leads to PR coverage in top-tier publications. Media placements earned via working with a publicist, unlike advertising, benefit from the extra value of editorial endorsement.
R. Couri Hay's public relations experts operate as spokespersons for our clients in the media. They connect with their clients' target media and, via strategically placed media, build and maintain a favorable image while cultivating strong relationships with the client's audience.
The strength of our relationships with media contacts across national and regional outlets is something we take pride in at R. Couri Hay Creative Public Relations. We don't rest on our laurels, though, and are constantly on the lookout for fresh producers, writers, reporters, and editors to assist us in telling your story.
BRANDING
R. Couri Hay Creative PR, based in New York City, has decades of expertise as a top branding firm that works with both established and emerging firms. R. Couri Hay Creative PR has the resources, know-how, and creativity to cultivate brand development and get the job done, whether you're a startup looking for a strong identity that will resonate with consumers for generations to come, or a lauded brand like Prada, Bulgari, or Chopard looking to reach a new audience.
Our firm will pinpoint the core of your brand message, boost growth strategies, and find possibilities that will benefit your brand's advancement.
Then, to better understand what influences their decision-making process, we aid in defining the target customer. Then it's on to crafting a message that will grab your audience's attention in a congested global marketplace.
R. Couri Hay Creative PR has decades of expertise delivering the finest possible PR for events, art galleries, and galas. Our staff has excellent local and national press contacts, and we can ensure that they will attend your event. We recognize the value of putting your unique event on the media's radar months in advance. We specialize in restaurant and hotel openings, and we go above and above to get your brand in front of the media. R Couri Hay CPR works with the greatest photographers in the city to provide the best photographs to remember your event.
MEDIA ON THE INTERNET
We help companies and people better understand, participate with, and profit from social media. Our objective is to reach out to the right people on the appropriate platform, develop relevant and trending content, and engage with the right people at the right moment to deliver your message.
Content
With only a few characters to work with, how do you communicate your brand's story? Our duty as a leading digital PR social media firm is to turn that story into social media campaigns that increase brand visibility and long-term client/consumer loyalty. Company-voice is expressed through text, visuals, film, and other creative components in social media content that focuses on interaction and educating the audience about your brand.
Audience
Find out who your target audience is and when they check in. We provide our clients the chance to find out who is searching for their sector and how to turn that information into results. All of this is accomplished with the use of social media analytics and organically tailored lists.
PLANNING FROM A STRATEGIC POINT OF VIEW
The way a corporation or individual connects with the public and the media is known as public relations. R. Couri Hay Creative PR provides well-thought-out communication strategies to assist clients in engaging in the media environment by utilizing tactics to drive PR coverage in top-tier publications. They communicate with the client's target media outlets as the client's spokesperson in the media. They construct and maintain a favorable image, establish a strong brand voice, and foster strong relationships with the client's audience through smart media placements.
Media placements obtained via working with a New York City publicist, unlike advertising, establish the legitimacy of editorial endorsement.
R. Couri Hay Creative Public Relations understands that sometimes a project has a six-month window to be publicized, and other times it only has a six-day opportunity to be publicized. We aren't afraid of a challenge, and we work swiftly and effectively to develop a strategic communications plan for crisis management in New York City.
We pinpoint important themes, emphasize what makes a client exceptional and unique, and explain why they should have a higher market share.
We break it down into simply consumable chunks of data. These bites are then incorporated into all descriptive materials used to connect with the media, such as press releases, pitches, biographies, and fact sheets.
Following the campaign, we give a comprehensive evaluation of our efforts, including the number of individuals we contacted and the value of the exposure.
Managing crises and risks to one's reputation
Clients range from worldwide enterprises and prominent organizations to huge institutions and high-net-worth individuals, and we give strategy, communications advice, and hands-on media relations help. Our team has extensive, long-standing ties at the highest levels of top-tier media outlets, and we often use those relationships to assist clients in mitigating negative articles before or after they are published.
What Qualifies as a Crisis?
It's not a question of IF, but WHEN you or your firm will be involved in a circumstance that results in poor press. You'll need a strategy that takes into account the media, social media, your staff, customers/clients, and other stakeholders. Today's news travels quicker than it ever has before, thanks to social media in particular. In the majority of crisis situations, you can analyze your weaknesses and prepare accordingly. Here are some examples of the sorts of issues that our South Florida Crisis Management Team frequently works with:
In Florida, there are several types of crises.
Management of Accident/Incident-Related Crises
The type and severity of the event determine the communications response, also known as incident management. An overturned truck on the Florida Turnpike that causes minor casualties and property damage should be handled differently than a factory explosion.
BoardroomPR works with the emergency response team to organize crisis communication. A concise statement to the news media, prepared in reaction to any form of vehicle collision, may be all that is required in the case of the truck accident. Only those who are directly impacted are informed of the situation.
A larger-scale surprise event necessitates a more persistent effort. Employees, government officials, corporate owners, and everyone who does business with the company must all be informed, not just the news media.
If repairs are made quickly and completely, and no one is injured, an event crisis might endure days or weeks. As BP discovered throughout the cleaning, criminal, civil, and regulatory investigations, and image rehabilitation following the 2010 Deepwater Horizon oil catastrophe, it can take decades.
The impact on a brand is proportional to the size of the disaster and the extent to which the organization is held responsible. Even though BP leased but did not control the oil rig that spewed millions of barrels into the Gulf of Mexico, the business was blamed for the greatest maritime disaster in history. Executives at BoardroomPR research the public relations reactions of corporations in challenging situations and apply what they learn to their customers' issues.
Crisis Management in Bid Disputes
Bid wars don't usually make national headlines. When they do, big quantities of money and well-known people are frequently implicated. For example, after Amazon started a strong assault, the US Department of Defense canceled a $10 billion deal with Microsoft in 2021. The court fight began in 2019, with charges that political authorities had swayed the decision.
A lawsuit brought by a contractor in Perrysburg, Ohio, after the city council granted a $205,455 contract to a competitor who submitted a higher bid to restore a fire station, is a more plausible crisis communication situation.
A corporation that loses a bid might utilize public relations techniques including news releases, press conferences, and social media to make its case. When it looks that the firm raising the issue will not be granted the contract, it must have a crisis communication plan in place. When it appears that the loser will challenge the judgment in court, the winning bidder must have a plan in place.
BoardroomPR's crisis communications professionals have a lot of experience representing Florida businesses that have lost – and won – bids. They collaborate closely with the client's senior executives, attorneys, and other decision-makers on strategy and messaging that conveys the company's desired story to those who may impact whether the bid is reversed.
Only around 2% of civil lawsuits proceed to trial in practice. Even if no damages are paid or the specifics of the settlement are never made public, the person or organization sued might nevertheless incur public humiliation or vilification as a result of the litigation.
The trouble starts the moment the case is found in court documents or made public. Experienced crisis communication executives should be retained by the defendant to do a reputation management evaluation and immediately prepare a first response. They will offer a plan of action that conveys critical messaging to the news media as well as stakeholders such as workers, customers, vendors, and corporate allies, using sophisticated approaches like as social media monitoring.
A civil lawsuit's consequences might be rapid and unexpected. The plaintiff's tactic may be to score points in the public relations court rather than in front of a judge or jury. The defendant must respond in a timely manner. For the plaintiff, name-calling may be a useful public relations strategy, but it is not suitable for the defendant.
BoardroomPR has handled public replies for clients in Florida who have been contacted by the news media, workers, and other stakeholders. They help businesses navigate the difficult task of balancing replies to claims in court and in public.
Investigations into criminal, civil, and regulatory matters necessitate crisis communication.
Whether it's charges of criminal behavior in a civil case, publishing of a media probe, or leaks from a government inquiry, law enforcement and public authorities frequently respond after an occurrence. When news stories are shocking, they may be damaging to a company's brand. For organizations and many enterprises, a loss of public confidence may be deadly.
The charges, like civil cases, might be more harmful than the facts. Even if the press headlines and social media discussions are full of mistakes, the first impact on an organization's image can be enduring. Only prompt action, aided by an experienced Florida public relations firm like BoardroomPR, may help limit the damage.
The following is a shortlist of firms where the CEO was forced to quit due to claims of improper behavior with employees:
• American Apparel (A.A.)
• The Best Buy
• Boeing
• Hewlett-Packard
• Highmark
• Intel
• McDonald’s
• Priceline
• Starwood Hotels and Resorts
• Stryker
Will your business be included to the list? Even if this is extremely improbable, employee accusations of sexual harassment, discrimination, wage-hour pay, classification, wrongful termination, defamation, and other issues might cause a communication crisis. If a timely, calibrated public relations response is not designed and implemented, an organization's image may suffer.
Much will hinge on the substance and scope of the charges. If a single employee sues for unpaid overtime, the case is unlikely to gain widespread notice. The public will take attention if that individual is renowned or if hundreds of other employees join them in a class-action lawsuit.
When employment issues reach the public eye, the employer is frequently at a disadvantage in terms of public relations. While an unhappy employee may be loud, the employer's options for retaliation may be limited. A Florida public relations professional with knowledge in labor law issues can help a corporation navigate the treacherous seas of what is frequently a very sensitive issue.
Government investigations wreak havoc on public relations.
When government prosecutors initiate investigations against corporations and their executives, it appears that their private dealings frequently make the front pages of respected news outlets. Despite the fact that prosecutors would not go on the record, background sources, including those within the organization under investigation, will leak information to the media. Even if no charges are filed, the effect is publicity that can harm a company's brand.
BoardroomPR has represented groups in Florida that have been targeted by government investigators and prosecutors. Senior executives work with a company's legal team to react to media enquiries in ways that protect the client's privacy and reputation.
BoardroomPR's public relations staff is always monitoring the news and social media in order to detect and design a reaction to each new story and rumor. On delicate topics, the executives behave with prudence in order to protect the client's reputation.
When Land-Use and Project Approval Issues Cause Public Relations Disasters
NIMBY pressures can be triggered by new single-family house projects, condominium complexes, malls, and shopping centers. Those who scream "Not in My BackYard" at planning and zoning, city and county council, and regional development meetings risk provoking a backlash that leads to a public relations problem in the land use field.
Developers should contact a public relations agency skilled in predicting and responding to public protests ahead of time to prevent humiliation and, worse, rejection of a commercial or residential real estate project application.
Executives from BoardroomPR have advised big real estate developers on their initiatives. A confidential evaluation of public mood, outreach to possible opponents, and ideas on how to garner support from people most affected by development are the first steps taken by the Florida public relations firm.
The customer is given crucial information on which parts of the project are most likely to trigger a public relations problem and how to address objections ahead of time. The BoardroomPR staff communicates with the news media to guarantee fair and balanced coverage, and they keep an eye on social media for unfavorable comments.
As a client's project nears completion, the business prepares and issues executive statements that are carefully written to limit unfavorable response and promote the property's development. Meetings with local people, public opinion makers, and others who need to hear the client's narrative are organized by BoardroomPR. During the review process and, if necessary, following final approval, the job continues.
Investigations in the media have sparked public relations crises.
Investigations of government departments and agencies, public officials, and companies have made an impact on both online and conventional news outlets. Their revelations, which have been extensively disseminated on the internet and in traditional news outlets, have resulted in public relations issues for persons accused of unlawful or dubious behavior in the articles. The Panama Papers, for example, which contained 11.5 million leaked papers, had a global impact on government officials and significant enterprises.
Florida elected officials and industry executives risk losing their jobs and being subjected to criminal, civil, and regulatory investigations, among other things. They will require the services of an expert public relations agency to handle their public image during the crisis.
During a media investigation and after pieces have been published, BoardroomPR has assisted clients in responding to news media enquiries. The company monitors social media for remarks as part of its service and replies as appropriate.
Communication During a Natural Disaster
A communication strategy for a natural catastrophe, such as a hurricane in Florida, must be as detailed as the situation itself. Media warnings and press briefings informing the news media on the organization's activities before, during, and after the storm are part of a crisis communication strategy from BoardroomPR. The playbook defines who will talk to the press and the public, what messages they will convey, and how they will communicate, such as through television and social media.
Parallel communications plans are also created by the Florida public relations firm for notifying workers, vendors, consumers, and other stakeholders about the initiatives. Regular updates, whether administered remotely or on-site, establish the corporation or government agency as a reliable source of data. The client can use the firm's counsel to transform a negative circumstance into an opportunity to improve its image.
Management of Online Reputation
Social media is frequently used to gauge public sentiment, which may help or hurt a public relations disaster. In postings and comments, misinformation, deception, and misinformation spread quicker than facts.
BoardroomPR offers social media monitoring for online reputation management to its clients. Public relations professionals at the firm search for both the positive and the negative in what people are saying about a company and its management.
Emergencies in Public Health
Disease outbreaks such as COVID-19, bioterrorist strikes, and catastrophic occurrences like widespread food-borne sickness generate dramatic news headlines and panic-inducing social media activity. They necessitate public health crisis communication, regardless of the originating cause of the problem.
BoardroomPR helps government organizations and private businesses in Florida on how to respond to a disaster with a complete, proactive communication strategy. Its goal is to alleviate public anxiety and inhibit the spread of disinformation. The agency's seasoned executives collaborate on message with government and business leaders, as well as managing news media queries and reacting to social media postings and comments.
What Can BoardroomPR Do for You?
Create a crisis plan: Companies can be attacked by crises from any direction at any time. While you are responsible for avoiding most disasters, your crisis management business is responsible for helping you manage the aftermath. Because news cycles are now immediate, you must be prepared to deal with it quickly and efficiently. You should have a strategy in place to figure out what actions you need to take and when you need to take them, as well as what you should say, how you should say it, and who should say it.
BoardroomPR's experienced staff can assist you with all of this. We can assist with planning and early risk assessment, as well as entering into the heart of a full-fledged crisis while damage control is already underway. For more than 25 years, we've had a competent crisis PR team of crisis communications professionals that have worked with customers of all sizes and from virtually every industry.
Our tried-and-true solutions assist businesses, corporations, and individuals in responding intelligently and efficiently to any scenario. After all, catastrophes seldom follow a predictable pattern. A unexpected, serious, and unforeseen bad occurrence is pushed upon the organization or individual.
It's All About Representation
For a more comprehensive list of major crises, visit our Representative Matters page.
• Managed crisis PR for a South Florida gamer who battled Guinness World Records in court to reclaim his Donkey Kong and Pac-Man world records, as well as additional lawsuits that resulted in his professional player title being restored.
• A West Palm Beach luxury sports car dealer was sued for allegedly resetting the odometers on new sports vehicles. Automotive News, the nation's leading car trade publication, reported the story.
• A sham merger between two major vehicle auction firms, which has resulted in two lawsuits and has been covered by Automotive News.
• In West Palm Beach, a high-profile owner of a huge auto dealership group was arrested for reportedly rapping a drunk female employee.
• The environmental foundation cites an international agriculture corporation in a study.
• The government is looking into a Bahamas recycling firm.
• At a Florida port, a US industrial supply company uncovers contraband in one of its cargo.
Hospitality and Hotels
• A local caterer was addressed on video by a Miami TV station for suspected health violations reported by the state and allegations of uncleanliness made by a dismissed employee.
• A Fort Lauderdale hotel with a leased restaurant featuring a TV chef got harsh criticism from the Sun-Sentinel, prompting the chef to threaten to resign.
• A drowning tragedy on one of the firm's diving boats caused a catastrophe for a Key West eco-tour company.
• A Florida Keys aquatic adventure firm receives an avalanche of bad social media messages from a disgruntled client who has been the victim of a customer care mistake.
• An employee lawsuit involving racial slurs made by a previous general manager caused a crisis at a South Beach luxury hotel.
Land Use/Real Estate
• A well-known and well-respected high-rise condominium developer has been sued by a historic Fort Lauderdale landmark in an attempt to halt the construction of the building.
• Managed crisis PR for the general contractor of a pedestrian bridge that collapsed outside of Florida International University across a major road.
• Residents in Palm Beach County's 55+ neighborhood were against a large-scale commercial development near their homes.
• In an attempt to rehabilitate a golf course in Hallandale, a developer clashes with local activists and the municipal commission.
• When a national real estate developer discovered an abandoned cemetery in an African American neighborhood on its property, it became embroiled in a legal battle with local officials.
• A billionaire developer is in a legal battle with a local business group over Wynwood's character, land usage, and business hours.
• In Plantation, Florida, a court struggle erupted between partners in a multimillion-dollar redevelopment project.
• A well-known worldwide asset management firm is in a legal dispute with the FAA and Broward County over the worth of a former airport hotel that was demolished to make space for the FLL runway extension.
• Eminent domain lawsuit in Miami with FDOT over the overvaluation of a condemned condo lot to make place for the 836 freeway expansion.
Insurance
• A state-wide insurance firm is accused of not paying claims, receives unfavorable Yelp ratings, and is investigated by a news station in Southwest Florida.
• A multi-part television investigation by an award-winning investigative reporter who had a conflict of interest and shouldn't have been covering the topic survived.
• Newspapers and insurance trade media covered the purchase/merger of a Florida insurance business.
• A local Jacksonville television station is investigating a large insurance business for suspected sex discrimination in its claims adjustment procedure.
• A Tampa television consumer affairs reporter probed a large insurance firm for the fairness of a claim filed by a local homeowner.
Non-Profit
• A member of a Hollywood charity board has been charged with self-dealing and other criminal misdeeds.
• A union attacks a national firefighters' charity, preventing it from financing burn centers and camps across the country. A Boston television station is investigating the same charity for not properly distributing its money to program offerings.
• The CFO of a not-for-profit organization was probed by local cops and the media for alleged inappropriate behavior in a prior position.
• A staff worker at a big not-for-profit in Broward County was probed for voyeurism.
• A Florida church is in financial trouble and must cope with parishioners and the surrounding community.
• A Florida charter school is being investigated by the school board and is facing a lawsuit.
Financial Services and Banking
• A hedge fund was duped out of more than $100 million in one of Broward County's largest Ponzi scams. Law enforcement, the state attorney's office, and the media are all looking into the scheme.
• A hotel property owned by a multinational investment corporation was condemned as part of the Fort Lauderdale Airport runway extension project.
• The largest credit union in Florida suffered a multi-million-dollar loss due to faulty investments and loans.
• Fraud was detected at a major multinational bank, resulting in a loss of tens of millions of dollars.
Education
The DCF is looking into a playground incident involving toddlers at a Miami Christian school.
• As a result of new leadership and practices at a private school in Ft. Lauderdale, parents revolted, resulting in a severe crisis fueled by threats from important families to withdraw their children.
• While on an out-of-state field trip, a private Treasure Coast school student was accused of rape. All of the major news outlets reported the story.
• At prior employment, a South Florida teacher at a private school was probed for having improper ties with youngsters under supervision.
Manufacturing/Distribution/Service
• A counterfeit goods inquiry is underway at a Florida-based multinational distributor of medical supplies.
• A large South Florida cleaning firm has been subjected to a negative audit and an inquiry by the Internal Revenue Service (I.R.S.) into its business operations.
• A former customer sued a law firm partner for misconduct.
• The San Francisco Examiner looked into the business operations of a national internet direct marketing organization.
Medical Assistance
• A Central Florida health care facility has had a string of accidents, fatalities, and escapes, and the state of Florida is considering shutting it down.
• Worked with a number of companies, organizations, and government institutions that were affected by the COVID 19 outbreak.
• A start-up pharmaceutical business is accused of boosting the price of a cancer-treating medicine by 1,400% while the chief executive officer is accused of lurid misconduct and corporate malpractice in a shareholder case.
• An asthma attack claimed the life of a pediatric teen patient, the sister of an internationally recognized model, and her doctor was accused in front of many television cameras.
• A patient lawsuit and a press conference have been filed against a national hospital network.
• A large national healthcare firm loses a key customer and is forced to lay off employees.
• A nursing facility with a high COVID-19 infection rate has been the topic of a bad story and many television reports.
• A former employee has filed a lawsuit against ALF, citing whistleblower accusations.
• The State's Attorney for Palm Beach County has a dragnet on a drug treatment program.
We Provide Additional Crisis Services
BoardroomPR works with companies to assist train company leaders and planning their responses before a crisis develops. In each engagement with the media, the public, or stakeholders, our media training curriculum explains what should be stated – and what should be kept unsaid. We educate organizations on who should speak with the media – and when – and how they should do it.
Today, it is critical that we communicate with the whole "public" of a firm, and that we do it using the medium that the public likes. BoardroomPR covers all bases, including social media, online review sites, workers, consumers and stakeholders, industry regulators, and the general public, in addition to conventional media.
We have the knowledge and savvy to be your valued partner, whether you need someone to lead your team or give impartial, strategic counsel. Tags: year, website, us, clients, st, marketing, media, gun violence, crisis management system, crisis management system communications, cure violence, pr firm, relations, system, menu select the text, select text size, view menu select, menu select zoom, york city crisis, crisis public relations, public relations agency, public relations public, relations public relations, intervention, NY, year mayor, violence, menu select text, crisis communications agency, NYC,
Exactly what we do
Plans for Crisis Management
Dealing with a crisis without a clear plan of action is a certain way to get yourself into even more trouble. It's important to put a strategy in place as soon as news of a crisis surfaces, regardless of who is to blame. We will work hand-in-hand with you to get ahead of any potentially negative scenario and turn the message to your favor as experienced Florida crisis management professionals with more than three decades of expertise.
We'll create a precise, complex plan to quiet bad publicity, convey vital information, and reach the correct audience, based on our successful track record of leading clients through all sorts of obstacles, from commercial disagreements and contested litigation to public defamation. A strong crisis management strategy will explain who may talk, what can be said, who will lead the effort — whether your employees or a member of our business — and what tools will be utilized, and it will be tailored to your specific needs.
Policy and Procedures Development
When members of your team are approached by the media, how should they respond? And how can you maintain consistency in your messaging when dealing with a crisis? Establishing defined standards and processes is critical when dealing with unfavorable news to avoid any blunders. You'll need the correct advice from a partner who knows how to handle difficult circumstances to make the best decisions.
The highly experienced public relations team at BoardroomPR in Florida knows the necessity of combining the correct techniques to get favorable press and memorable messages. Our team of communications professionals has advised big organizations with PR/marketing departments, small and medium businesses, nonprofits, entrepreneurs, real estate developers, attorneys, lobbyists, and people on crisis management policies and procedures. We will advise you in designing the rules and procedures necessary to guarantee that all parties are on the same page and prevent further or future damage, combining our decades of expertise with best practices and your crisis situation's particular demands.
Crisis Management and Strategic Consultation
When a crisis occurs, you must be ready to respond quickly and efficiently. An effective overall strategy should lead every aspect of a solid crisis management plan, from message preparation to social media reaction. Smart planning and a well-thought-out strategy can ensure your success in handling the numerous moving aspects of a crisis response.
BoardroomPR can assist with crisis preparation and early risk assessment from the start. We deploy our top executives to give advise when you or your business is thrown into a crisis scenario when you must cope with a sudden, major, and unanticipated unfavorable incident. Our expert crisis management consulting services can be tailored to ensure that clients in all industries, including banking and finance, residential and commercial real estate, construction, education, healthcare, hospitality, legal, nonprofit, and technology, respond sensibly and effectively to the worst situations.
Development of the Message
A simple change of phrase might be the difference between turning a bad situation around and digging yourself a bigger hole. We'll work with you to develop the best communications plan for each audience and platform as strategic communications experts. You'll be able to face media queries with a planned response rather than an off-the-cuff reply if you take the time to prepare a well-considered statement with our professional help.
Preparation and consistent, unambiguous responses are at the heart of our message development strategy. It's not the time to say "no comment" or avoid reporters' calls in a crisis. We'll create a comprehensive approach to your messaging that includes your mission statement, when and how to apologize if warranted, responses to anticipated tough questions, and any prepared statements and news releases, drawing on our decades of experience as leading crisis management and strategic communications firm. We'll also assist your top executives and spokespersons in preparing and delivering talking points for media, public, or stakeholder interviews.
Media Relations
In any scenario, personal ties can make all the difference, and getting media attention is no exception. There's no need to do it alone when it comes to cold calling or media relations: BoardroomPR, as one of the leading public relations agencies in South Florida, has the relationships and intimate expertise needed to get your story the attention it deserves. Our public relations professionals have long-standing ties with journalists who work for newspapers, journals, trade publications, and websites in South Florida, as well as news directors, assignment editors, TV and radio reporters, and special project and segment producers. We also deal with national media on a regular basis, and we've gotten coverage for our clients in Forbes, The Wall Street Journal, CNN, Univision, and NBC's Nightly News with Lester Holt, among others.
It's only the tip of the iceberg when it comes to connecting you with the proper individuals. We will work with you to prepare press releases and media statements, target the proper outlets, schedule press conferences as required, plan interviews with important reporters, and respond to any follow-up inquiries or new media requests as your experienced media relations team. And, if there are any concerns with the media coverage of your story, we will lobby on your behalf to correct the record and ensure that your story is accurately portrayed.
Training in the Media
Anyone in the public eye may benefit from media training, whether they are a seasoned veteran at media interviews or are facing attention for the first time. This is especially true when you're in the middle of a crisis when a "wrong" response might exacerbate an already difficult situation. Whether you're planning for a possible crisis or already in the middle of one, media training may help your business.
Our media experts, many of whom are former journalists and TV news professionals, will advise you on who should communicate with the media and who should not, as well as how to choose the best time for outreach and response. Your company's spokespeople will be properly instructed on how to speak to reporters and the general public on camera, during press conferences, and in one-on-one scenarios. They'll be well-prepared for difficult interviews as well as possibilities for favorable media coverage. We also engage with reporters and editors ahead of time to reduce the potential of any shocks.
Management of Online Reputation
What do most individuals do first when looking for information on a new or interesting topic? They look it up on the internet. And the initial search results may make or destroy your reputation. Boardroom PR will utilize every weapon in its armory to guarantee you're constantly putting your best foot forward in the online world as a full-service marketing communications firm with a high-level social media, digital PR, and multimedia department.
For many of our clients, our seasoned digital, SEO, and social media experts supervise ORM on a daily basis. We know how to defend you and your company by maintaining your internet reputation. We handle each scenario individually to bring a favorable conclusion to any conflicts and a well-maintained reputation for your company. Review sites, directories, portals, social media, and conventional media monitoring are all part of our online reputation management services. When a company or individual receives a terrible review, harmful online comments, or unfavorable news items, our experts move in to assist mitigate the damage, change a negative into a positive, or position good postings and stories to substitute negative ones on search engines.
Management of social media
You're losing out on a vital channel if you're not keeping up with what's being said on social media, even if your story is on the front page of the local newspaper and a prominent piece on the evening news. Misinformation may spread viral in a matter of minutes on social media, much like the childhood game Telephone. For some people, social media is their sole source of information. Responsive and strategic social media management is required to keep up with the fast-paced internet chatter.
Our social media experts will create a unique strategic social media strategy for your company, complete with in-depth analytics, to help you reach qualified target audiences, analyze their behavior, provide a return on investment, and minimize any potentially detrimental or bad material. We'll assist you with customizing your message and content for all suitable social media outlets, such as your company blog and Facebook, Instagram, Twitter, and YouTube profiles.
Conferences with the Press
There's nothing like a press conference to assist you correctly steer the narrative when it comes to developing a specific message to enhance your reputation, image, and brand. If you're dealing with negative publicity, a well-executed news conference can rapidly differentiate reality from fiction, ensuring that your message is presented to the public consistently and properly. While interviews and meetings with individual media outlets are important in shaping public perception, a press conference can be a useful tool when dealing with a time-sensitive, newsworthy crisis situation that is of interest to a large number of local, regional, or national media outlets, including print, broadcast, and online outlets.
Many situations where damage control is needed, such as a lawsuit where the record needs to be cleared, an investigation, indictment, business dispute, allegations of criminal activity or misconduct, responses to controversies involving your company, key executives or products, safety issues, employees or unions, and major incidents involving injuries or fatalities or crime, can all benefit from a well-planned press conference. If it's determined that hosting a press conference is in your or your company's best interests, we'll handle every detail, from who will speak and which media outlets will be notified to the language of any announcements and how media queries will be handled. Your crisis management strategy, rules, and communications will all be based on your unique situation.
Material Development as a Byproduct
For your commercials, brochures, direct mail, fact sheets, Myths & Facts sheets, infographics, marketing decks, email blasts, and any other collateral material needs, BoardroomPR offers a highly seasoned staff of talented writers and excellent graphic design services. In addition, we provide high-quality in-house video production and multimedia campaign services, as well as ghostwriting and copywriting services for statements and answer letters, FAQs, blog posts, website material, and social media.
In the event of a Florida crisis, professionally created material and branding might be very valuable. A well-designed brochure or marketing deck may help you change public opinion by highlighting crucial facts and dispelling myths. With appealing, to-the-point message, a direct mail campaign may overcome obstacles in reaching a target demographic. When necessary, a ghostwritten letter from a firm owner or executive on branded stationery might be more successful than a blanket corporate statement in mending ties.
Designing A Website
We know what makes a great website at BoardroomPR. Your website should reinforce your brand, promote your image, and cater to your target audience with user-friendly formatting. Keywords, clear and informative header tags, internal links, proper formatting, and captivating images are all important parts of your website to keep in mind. Multimedia is also a great technique to keep people's attention: video, in example, can convey a lot of information in a short amount of time with no effort on the viewer's side.
When you're dealing with a crisis, having a properly built, aesthetically appealing, and easy-to-navigate website is very important. The way your internet presence looks may have a big influence on how others perceive you. By putting critical message and material front and center on your website, you can help debunk misconceptions, improve perceived transparency and trustworthiness, and present your side of the story without relying on outside media. An easy-to-find "Contact Us" landing page, reviews from delighted customers, and compelling multimedia that integrates video of team members to inject any sensitive issue with a human factor are all things to consider to assist raise your company's image.
Details to know follow:
https://www.lawlormediagroup.com/crisis-management/
For more info
https://en.wikipedia.org/wiki/Crisis_management
https://en.wikipedia.org/wiki/Crisis_communication
https://en.wikipedia.org/wiki/Crisis_and_Emergency_Management_Centre