ArtSoft

Revolutionizing the Online Art World through AI Innovation

Founder — WahooArt.com & ArtsDot.com

https://WahooArt.com
https://ArtsDot.com

Laurent entered the online art industry in 2000, launching a series of pioneering platforms that combined technology, e-commerce, and digital media. After early successes with TableauxEnLigne.com and ArtsCad.com, he created WahooArt.com (2004) and ArtsDot.com (2015), two platforms that would grow into global leaders in online art reproduction and AI-enhanced art discovery.

Each platform was built on a robust, scalable software architecture designed entirely by Laurent, featuring multilingual interfaces, advanced artwork classification, and AI-powered search tools for navigating hundreds of thousands of artworks.

In 2015, he expanded operations by establishing ArtSoft LLC in Odessa, Ukraine, assembling and managing a multidisciplinary remote team of marketers, designers, developers, content creators, and data editors. Under his technical and managerial leadership, both platforms saw major improvements in performance, SEO, automation, and global reach.

Throughout this journey, Laurent has been responsible for brand management and digital marketing since 2000, crafting long-term brand identity, executing targeted marketing campaigns, and building multi-language strategies that positioned WahooArt.com and ArtsDot.com as trusted international brands.

In late 2025, he undertook a complete overhaul of the platforms — modernizing the architecture, integrating new AI tools, improving user experience, and strengthening the overall product roadmap to support future scalability.