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During my time at LIM College, I completed several courses that incorporated social media–driven assignments, each one building my foundation in campaign development. Across these projects, I used my editorial eye, design instincts, and growing strategic skills to create visually engaging graphics and craft campaign materials that stayed true to a clear, cohesive brand voice.
During my time at LIM College, I completed several courses that incorporated social media–driven assignments, each one building my foundation in campaign development. Across these projects, I used my editorial eye, design instincts, and growing strategic skills to create visually engaging graphics and craft campaign materials that stayed true to a clear, cohesive brand voice.
Creative Direction & Business of Fashion — Chloé Collection Debut Social Campaign
For this assignment, I created a prospective social campaign for a new Chloé womenswear collection. I combined creative direction with strategic marketing, analyzing Chloé’s brand identity and audience behavior to design campaign visuals tailored to what their consumer engages with most on social.
Creative Direction & Business of Fashion — Farm Rio x Target Luxury Collab Concept
In this project, I concepted a luxury-style collaborationbetween Farm Rio and Target, blending both brand worlds into one cohesive story. I used audience insights and consumer behavior research to shape the creative strategy, then brought the campaign to life through digital design and an editorial-forward visual approach.
Digital Tools for Fashion Presentation — Hypothetical Womenswear Brand Launch
For my Digital Tools for Fashion Presentation course, I developed a fully imagined womenswear brand and built a social campaign for its flagship launch. I used a mix of creative strategy and marketing research to shape the brand identity, define the target audience, and design visuals that positioned the brand for a strong market entry.
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