Tandem For Two

From 2017 to 2018, I managed social media for Tandem For Two, a Michigan-based handmade gifts brand known for its bold, colorful aesthetic. I owned the brand’s Pinterest strategy end-to-end — posting daily content, designing original graphics aligned with the brand’s visual identity, and repurposing assets from Instagram, Facebook, and the brand's blog to drive traffic. Within a year, I grew the account’s audience by 10% and significantly increased monthly impressions, from 0 to over 30K. Eight years later, half of the brand’s top eight organic pins are still pieces I created — proof that the content wasn’t just on-brand, it created lasting impact.