16 years of marketing experience; 12 years in the B2B industrial spaceĀ
I started my career with a degree in journalism from the University of Georgia and a plane ticket to New York City, where I spent several years working in various trade and consumer magazines as a writer and editor. But as the industry changed, and I had rent to pay, I pivoted into the marketing space, first working in the B2C home furnishings industry and then moving into B2B industrial marketing, where I've been for more than a decade now.
This means that I can create content for a variety of audiences, taking technical topics and turning them into easily digestible sales sheets, videos, infographics, emails, social media posts, and more. You can see examples of that here. You can also see full campaigns that I've put together for industrial grease and ERP software.
I currently live in the metro Atlanta area, where I grew up, and when I'm not working I'm probably watching sports or talking during a movie.
Hubspot | Google Analytics | Google Ads | LinkedIn Advertising | Certified ANA Marketing Professional (CAMP)
Analytics/ROI Reporting
Agency Management
Audience Targeting
Brand Strategy
Buyer Persona Development
Content Creation
Demand Generation
Email Marketing and Newsletters
Inbound Marketing
Internal Communications
Marketing Automation
Media Buying
Media Relations
PPC Campaigns
Programmatic Advertising
SEO/SEM & Keyword Research
Trade Show Support
Website Copywriting and Redesign
Adobe Photoshop, InDesign, Illustrator
Canva
Figma
Microsoft 365 Suite (Office and Dynamics)
Hubspot
Salesforce
Wordpress
Mailchimp
Google Adwords, Analytics
LinkedIn Sales Navigator, Advertising
Meta Business
Terminus
Copilot
ChatGPT
Slack
Zapier
Clay.com
Instantly
Monday.com
ChiliPiper