Effective date: 3 November 2026
This privacy policy explains what information the mobile game Last Line ("the game", "we", "us") collects, how it is used and the choices you have. Last Line is developed by Ruan van Vollenstee.
You do not need an account to play, and we do not ask for your name, email address or phone number.
Your game progress is stored only on your device.
The game shows ads through Unity LevelPlay, which works with ad networks such as ironSource Ads, Unity Ads, Google AdMob, Liftoff and Pangle. These ad partners may collect device information, such as your advertising ID, to show and measure ads. Where the law requires it, you are asked for consent first.
In-app purchases are handled by Google Play or the Apple App Store. We never see your payment details.
The game sends anonymous gameplay statistics to GameAnalytics so we can find levels that are too hard and improve the game. It only starts once your consent choice is known (see section 3).
The game uses Google Analytics for Firebase to count app installs and opens, and to record when a level ends and when a player first clears a level, so we can see which Google Ads bring real players.
If you sign in with Google Play Games on Android, your achievements are saved to your Play Games profile.
For the weekly Squad League leaderboard, the game signs in anonymously to Unity Gaming Services and stores a random player ID, a generated callsign and your league points (see section 5).
The game saves your progress on your device. This includes levels cleared, coins, gems, upgrades, items you have bought, settings and daily reward status. This save file is not sent to us or anyone else.
You can erase it at any time with Settings ▸ Reset Progress, or by uninstalling the game.
The game shows rewarded videos (which you choose to watch), short ad breaks and banner ads. Ads are delivered through Unity LevelPlay, an ad mediation service by Unity Technologies, which picks an ad from its partner networks: currently ironSource Ads, Unity Ads, Google AdMob, Liftoff (Vungle) and Pangle, and possibly other networks added later. To show and measure ads, and to prevent fraud, LevelPlay and these ad networks may collect and process:
your device's advertising identifier (Android Advertising ID or Apple IDFA, when you allow it),
your IP address and approximate location derived from it,
device and app information (model, operating system, language, app version),
how you interact with ads.
The ad partners' use of this data is described in their policies:
Unity (LevelPlay, ironSource Ads and Unity Ads): https://unity.com/legal/game-player-and-app-user-privacy-policy
ironSource Ads: https://developers.is.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/
Google (AdMob): https://policies.google.com/technologies/partner-sites and https://policies.google.com/privacy
Liftoff: https://liftoff.ai/privacy-policy/
The consent choice you make in the game (see below) is passed to LevelPlay and its ad networks before any ad is requested.
Your choices
EEA, UK and Switzerland: you are asked for consent before personalized ads are shown. You can change your choice at any time in Settings ▸ Privacy.
US states with privacy laws (for example California): you can opt out of the "sale" or "sharing" of your personal information for targeted ads in Settings ▸ Privacy.
iPhone / iPad: the game asks for permission to track through Apple's App Tracking Transparency prompt. If you decline, your IDFA is not shared, and you can change this later in iOS Settings ▸ Privacy & Security ▸ Tracking.
Android: you can reset or delete your advertising ID in your device's settings (Settings ▸ Google ▸ Ads or Settings ▸ Privacy ▸ Ads, depending on your device).
The Remove Ads purchase turns off ad breaks and banners. Rewarded videos stay optional.
Purchases are processed by Google Play or the Apple App Store under their own terms and privacy policies. We never receive your name, card or bank details. The store confirms the purchase to the game with a transaction identifier and receipt, which is stored on your device so your items can be delivered and restored (Settings ▸ Restore Purchases).
On Android, iPhone and iPad, the game uses GameAnalytics to understand how the game is played, for example which levels players start, win or lose, which upgrades they buy, when ads are watched and which in-game products are bought. With these events GameAnalytics receives:
a random identifier created for the game install, and your advertising ID when available (on iPhone and iPad only if you allow tracking in Apple's App Tracking Transparency prompt),
device and app information (model, operating system, language, app version, country derived from your IP address),
session start, end and length.
We use this only in aggregate to balance and improve the game. It does not include your name, email address or payment details. GameAnalytics only starts once your consent choice is known: outside the EEA, UK and Switzerland from the first launch; inside them only after you agree in the consent form. If you decline, or your region can't be determined, nothing is sent to GameAnalytics. See GameAnalytics' privacy policy: https://gameanalytics.com/privacy
On Android, the game uses Google Analytics for Firebase to record two game events: the end of each level attempt (the wave reached and zombies defeated) and, once per install, the first level cleared. We use these only to measure which of our Google Ads bring players who actually play. Firebase receives a random app-instance identifier, your advertising ID when allowed, device and app information, and these events. Until you answer the consent question (EEA, UK and Switzerland) every consent signal is set to "denied", and your answer is passed to Firebase as to our ad partners. See https://policies.google.com/privacy
On Android, the game signs in to Google Play Games automatically if you use it, and unlocks achievements on your Play Games profile (for example clearing levels or collecting heroes). Google Play Games receives your Play Games player ID and the achievements you unlock. You can manage or turn off Play Games in the Google Play Games app or your Google account settings. See https://policies.google.com/privacy
On iPhone and iPad, the game includes Google Analytics for Firebase. We use it only to measure whether our Google Ads campaigns lead to installs and real players: the automatic "first open" and session events, plus the same two game events as on Android (the end of each level attempt and, once per install, the first level cleared). Firebase receives:
a random app-instance identifier, and your IDFA only if you allow tracking in Apple's App Tracking Transparency prompt,
device and app information (model, operating system, language, app version, country derived from your IP address),
app opens, session length and these game events.
Until you answer the consent question (EEA, UK and Switzerland), Firebase runs with every consent signal set to "denied". Your answer is passed to Firebase in the same way as to our ad partners. See Google's privacy policy: https://policies.google.com/privacy and how Google uses data from apps: https://policies.google.com/technologies/partner-sites
From version 2.6, most players are placed in the weekly Squad League: a leaderboard of about 20 players that resets every Monday at 00:00 UTC. After your first level win, the game signs in anonymously to Unity Gaming Services (Unity Authentication). There is no login screen, and no name, email address or other account is needed. Unity Gaming Services receives and stores:
a random player ID created for this game,
a callsign picked at random by the game from a fixed list (for example "Sgt Fox 4821"); you cannot type a name, and no free text is shared,
each level you win (chapter and level number, how long it took, whether it was a first try or a replay) so that Unity Cloud Code can work out your league points,
your league points and place for each week, which other players in your group can see together with your callsign,
technical information needed to run the service, such as your IP address and device type.
The leaderboard is needed for this game feature, so it works without the advertising consent choice. Previous weeks are archived by Unity so that end-of-week rewards can be paid. Some players are left out of the league so we can measure how it affects the game; they don't sign in. See Unity's privacy policy: https://unity.com/legal/game-player-and-app-user-privacy-policy
Last Line is made with the Unity game engine. Unity may collect limited technical information about the device (such as hardware model and operating system) to keep the engine working correctly. See https://unity.com/legal/game-player-and-app-user-privacy-policy
We do not operate our own servers that receive your personal information (the Squad League runs on Unity Gaming Services).
We do not sell your personal information ourselves.
We do not knowingly collect personal information from children.
Last Line is not directed at children under 13 (or the minimum age of digital consent in your country). If you believe a child has provided personal information through the game, contact us and we will help remove it.
The progress data on your device stays there until you reset progress or uninstall the game. Squad League points reset every week; the player ID, callsign and past weeks' results stay with Unity Gaming Services until you ask us to delete them. Advertising data collected by our ad partners (Unity LevelPlay, ironSource Ads, Unity Ads, Google AdMob, Liftoff and Pangle) is kept according to their policies. You can reset your advertising ID as described above. For any request about your data, contact us (see below).
Depending on where you live, for example under the GDPR (EU/UK), POPIA (South Africa) or US state laws, you may have the right to access, correct or delete personal information, and to object to or restrict certain processing. Because we do not hold personal information about you on our own systems, most requests are best handled through the in-game privacy settings and the ad partners' controls above. You can also contact us, and we will help.
We may update this policy when the game changes. The updated version will be posted on this page with a new effective date.
Ruan van Vollenstee
Email: under.rated.ruan@gmail.com
Online: https://sites.google.com/view/lastline-privacy/home