Evaluation Survey

In order to evaluate that effectiveness and engagement of the visitor experiences we came up with, we created a survey asking a range of questions about the experiences. Click on the box with the arrow going through it in the upper-right corner of the document to download it.

Creating digital initiatives is an ever-changing process. The activities we created for this project will never truly be “done” as we have to constantly take into consideration the responses of KYL’s visitors. If visitors do not like an initiative or feel as if it is not informative, then that engagement activity will have to be modified in order to maximize its engagement potential. Evaluations are crucial to determining whether or not an initiative is working or reaching the audience we had hoped.

The links to this survey could be posted on the KYL website as well as by their Twitter and Facebook accounts. Additionally, KYL’s social media accounts could randomly message different “followers” and ask if they would take the survey. Lastly, a print version of the survey could be created and placed both at the KYL information desk and checkout areas within the library. Library workers could specifically ask visitors to take the surveys, and those who complete the surveys and show the KYL staff they have done so could get an incentive such as a bookmark or piece of candy.