Marketing Compliance

MREC Requirements for Real Estate Marketing:

• Include the name on your license:

  • Agents cannot use nicknames, unless you update your license through the Department of Labor and Licensing (DLLR). 

  • You can only call yourself a Real Estate Agent after you have been activated in DLLR.

    • Using the term REALTOR® means you have joined the National Association of Realtors (NAR). 

    • REALTOR® should always be capitalized. 

    • Learn more here about NAR REALTOR® requirements here. 

• Brokerage Name must be meaningfully and conspicuously included on ALL marketing materials. 

• Brokerage Logo:

  • Required on both signs and print materials. 

• Telephone numbers:

  • Agent’s name and cell phone number should be the largest. 

  • Office phone number must be included on everything (business cards, yard signs, print flyers, postcards, etc.) This number can be smaller than the agent’s number on a sign, but still needs to be visible from the road. 

• Office Address: 

  • Print materials: requires office number and address. 

  • Signs do not require the office address.

• Equal Opportunity and Realtor Logo

  • Put the logos on everything. Access logos here.

• Each Keller Williams office is independently owned and operated

  • This statement is required on signs. 

Social Media: 

• Posts must include a tag or mentioning of your brokerage.

• If you post about a listing, you must include a link to the listing. This can be any landing page: KW app, your website, Zillow, et cetera.

• Reminder, if you advertise about a listing, it must be published to the MLS within 24 ours or less. Failure to do so will result in fines.  Learn more here.