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GeoFarming in Real Estate
GeoFarming is a marketing strategy that Real Estate professionals use to target potential customers in a specific area such as a neighborhood or town. By understanding the needs and desires of the local population, Real Estate agents create campaigns to reach their target area. GeoFarming involves researching the local area to gain insights into the best neighborhoods to target, the most effective methods of advertising to the local population, and the types of homes that are most desirable to the local market.
Real Estate agents can use GeoFarming to create customized marketing campaigns that are tailored to the local market. For example, you could create a campaign that focuses on the benefits of living in a particular neighborhood, such as proximity to shopping, parks, and other amenities.
Find a Neighborhood
Find a Neighborhood
If you don't have a targeted neighborhood yet, find one with a lot of movement. In BrightMLS:
Do a Res Search
In Criteria, under Status, select: Active, Under Contract, Pending, Closed.
Type in an address in a neighborhood you're considering.
Click Enter.
Door-KNocking
Door-KNocking
Make sure the neighborhood does not have a No Soliciting sign. Then, begin door-knocking.
Flyers/CMAs
Pop-By Gifts
Circle Prospect Calling
Circle Prospect Calling
Collect your leads by accessing phone numbers on websites such as truepeoplesearch.com, White Pages, County Assessor website.
Be sure to check the Do Not Call List.
RedX can be a great tool for contact information--especially if you're targeting expired listings.
Community Engagement
Community Engagement
In Person Events You Could Sponsor:
Pop-Up Free Yoga Events (Sponsored by you)
Free Art Lessons
Fundraiser for a local humane society or other local nonprofit
Online Presence:
Create your Facebook and Instagram--where you will direct people when you door-knock and call.
80% of content should be fun and engaging: shout-outs for local businesses, pictures of your daily life. 20% should be business-related: RE myth busters, upcoming Open Houses, active listings.
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