With more and more people spending a significant part of their day on social media, the importance of engagement of sponsored content has risen like never before. Brands and influencers alike are trying to adapt quickly to a market with shifted priorities, heightened sensitivity of consumers, and highly scrutinized line of action. The influencer marketing platform market has witnessed immense growth with brands and influencer agencies Dubai looking to establish deeper connections with consumers. In 2019, over 300 new influencer marketing-focused platforms forayed into the market, allowing brands to explore potential influencers, develop relationships with them, and run campaigns. While Instagram continues to lead influencer marketing, other digital platforms including YouTube, Twitter, and LinkedIn can also contribute to expand a brand’s reach to audiences.
With the steady increase in average screen-time and a shift in consumer habits, trusted social media influencers continue to be a reliable source of information. Besides, they offer an effective and authentic way of communicating with target audiences. In the days to come, we can expect more storytelling, with more and more influencers showing their followers how different lifestyle patterns and incorporating various brands into their new routines. Live content will get more popularity, as professionals from different fields look for safe ways to stay connected. Be it athletic trainers, business consultants, or live performers, influencermarketing is here to stay.
The following are some to the best practices for influencer marketing Dubai in the near future:
a. Understanding data trends: make a note of how the social mentions of your brand or category has changed. You also have to keep track of your website traffic, likes, consumer engagement with videos, etc. across all social platforms. With the help of this information, you can develop your content strategy.
b. Adjusting the distribution of content: brands are slowly veering more towards videos and live stream campaigns than images. As an influencer marketing agency Dubai, you have to bring in more dynamic forms of content to continue building strong relationships with your followers.
c. Staying adaptable and sensitive: more recently, the concept of “home-influencer” is doing the rounds, with brands adapting their products and messaging accordingly. Many brands are hosing virtual events with an influencer, maybe host a cooking class, a makeup tutorial, a live Q&A, and so on. The pertinent question you have to ask yourself is, how you can continue helping your employees and customers. This notion should be conveyed in your marketing efforts with influencers.