Public Relations can be defined as the promoting of a product, service, event, or idea by means of unpaid methods of communication. PR plays a key role in helping businesses acquire a positive reputation with the public through earned communications. For example, if you open a restaurant in Dubai, you can let the people know about it without paying for an advertisement. A PR will get in touch with journalists and social medial influencers across the UAE directly, and inform them about it. The following are the reasons why PR is highly popular for early and mid-stage companies:
a. Generation of business leads: by covering your company in targeted medial outlets, you can gain more visibility. You should attempt for a unique integration of PR and digital marketing as it will create opportunities for developing and converting high-value content assets into lead-generating tools.
b. Attracting investors: in order to establish your business as a lucrative investment target, it is crucial to have the right media placements at the right time. Your next round of funding will depend on the messaging and strategy you adopt, with the help of an efficient PR team.
c. Talent Acquisition: PR campaigns can not only attract mew clients, but also prospective employees. As you build your reputation as one of the most sought-after employees in the industry, the growth curve of the talent you rope in for your team will also see a rise. Your PR profile determines your desirability amongst the best and brightest talent in the field.
d. Retention of existing staff: most technology firms are plagued by the threat of employee turnover. However, unknown to many, public relations agency Dubai can boost employee morale and improve retention. This is because the leadership opportunities, social media campaigns, and other tactics instill a sense of pride amongst employees. Thus, they are more inclined to stick to the company.
e. Cost reduction: an additional benefit of PR is cost savings, especially if you can manage to integrate PR with other tactics in a digital ecosystem approach. With the perfect blend of earned, owned and paid media, you can achieve greater impact at a lower cost as compared to strategies.
f. Gain message clarity: you can lend a lot of clarity to your company’s key messages and brand identity with a carefully crafted PR strategy. The best public relations companies in Dubai will help you develop the right messaging which in turn complements all your PR and digital marketing efforts.