How to Create a Facebook Ad Account: A Step-by-Step Guide to Get Started

Creating a Facebook ad account is the first step to unlocking the power of Facebook advertising. In this guide, I’ll walk you through the essentials of setting up your ad account, from creating a Business Manager account to assigning roles. Stick around and learn how to get started the right way!

Setting Up a Business Manager Account

The Facebook Business Manager is your control center for managing ad accounts, Pages, and team permissions. Here’s how you can set it up:

Go to business.facebook.com

Open your browser and navigate to the Business Manager homepage. Click on the “Create Account” button.

Fill in Your Business Details

Enter your business name, your name, and your email address. Make sure this email is one you actively use because Facebook will send important notifications here.

Submit and Verify

After submitting your details, Facebook will send a verification email. Open it and click on the link provided to confirm your account.

Once your Business Manager account is ready, you’ll gain access to tools that make managing multiple ad accounts and Pages seamless.

Adding or Linking a Facebook Page

A Facebook Page is essential for running ads because it acts as the face of your business. Here’s how to add or link one:

Navigate to “Business Settings”

Inside Business Manager, click on the gear icon in the top-right corner to access “Business Settings.”

Select “Pages” Under Accounts

On the left-hand menu, find “Pages” under the “Accounts” section.

Add or Request Access to a Page

If you already own a Page, choose “Add a Page,” enter its name, and confirm ownership.

If someone else owns the Page, request access by entering their Page name or URL.

Create a New Page (Optional)

If you don’t have a Page yet, select “Create a New Page” and follow the prompts to build one.

By linking your Page, you ensure that your ads represent your brand accurately and professionally.

Assigning Roles and Permissions

Managing an ad account often involves teamwork, so assigning roles correctly is crucial. Here’s how you can do it:

Go to “Ad Accounts” in Business Settings

From the same “Business Settings” menu, select “Ad Accounts.”

Add People to Your Ad Account

Click on “Add People” and enter their email addresses. You’ll need their email associated with their Facebook account.

Assign Roles Based on Responsibilities

Admin: Full control over the ad account.

Advertiser: Can create ads but cannot manage billing.

Analyst: Can view performance but cannot make changes.

Send Invitations

Once roles are assigned, invite team members by clicking “Send.” They’ll receive an email with instructions on how to accept.

By organizing roles effectively, you maintain control over who can access sensitive information while empowering team members to contribute efficiently.

Setting up a Facebook ad account may seem complex at first glance, but by following these steps—creating a Business Manager account, linking a Page, and assigning roles—you’ll be ready to start advertising in no time! Stay tuned for more guides like this from KTM Ads Agency that will help you master digital advertising.

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