How to Add an Ad Account to Business Manager: Step-by-Step Guide

Adding an ad account to Facebook Business Manager is essential for businesses looking to streamline their advertising efforts. In this guide, I’ll walk you through the process step by step, ensuring you understand everything from prerequisites to permissions. Read on to learn how to add an ad account to Business Manager effectively.

Prerequisites for Adding an Ad Account

Before diving into the process, it’s important to understand the requirements for adding an ad account to Business Manager. These prerequisites will ensure a smooth setup.

A. Personal Facebook Account

To access Business Manager, you must have a personal Facebook account. This account acts as the gateway to managing your business assets and ad accounts.

B. Linked Facebook Page

Your Business Manager must be connected to at least one Facebook Page. This is a mandatory step because ad accounts are tied to Pages for advertising purposes.

C. Types of Ad Accounts

Facebook allows you to add three types of ad accounts:

1. Existing Ad Accounts: These are accounts your business already owns.

2. Request Access: You can request access to a partner or client’s ad account.

3. Create New Ad Accounts: If your business doesn’t have an ad account, you can create one directly within Business Manager.

By ensuring these prerequisites are met, you’ll avoid common errors during the setup process.

Step-by-Step Process for Adding an Ad Account

Once you’ve met the prerequisites, follow these steps to add an ad account to Business Manager:

A. Navigate to Business Settings

1. Log in to your Facebook Business Manager account.

2. Click on the menu icon in the top-left corner and select Business Settings under the “More Tools” section.

B. Add Your Ad Account

1. In the left-hand sidebar, find the Accounts section and click on Ad Accounts.

2. Press the blue Add button located at the top-right corner.

3. Choose one of the following options:

• Add an Existing Ad Account: Enter the ad account ID and confirm ownership.

• Request Access: Input the ad account ID and send a request for access.

• Create a New Ad Account: Fill out the required information (e.g., name, currency, time zone) and click “Create.”

C. Confirm Ownership

For existing accounts, Facebook may prompt you to verify ownership by entering additional details or completing security checks.

By following these steps carefully, you’ll successfully add an ad account without unnecessary delays.

Assigning Roles and Permissions

Managing roles and permissions is crucial for maintaining control over your ad account while collaborating with team members or agencies.

A. Understanding Roles

Facebook offers different roles for ad accounts:

• Admin: Full control over settings, campaigns, and billing.

• Advertiser: Can create and manage ads but cannot access billing information.

• Analyst: Can view performance metrics but cannot make changes.

B. Adding People

1. Go back to your Business Settings and select the newly added ad account.

2. Click on Add People and choose team members from your list.

3. Assign roles based on their responsibilities using checkboxes.

C. Best Practices for Permissions

• Regularly review permissions to ensure only authorized individuals have access.

• Limit admin roles to trusted team members for security purposes.

• Remove inactive users promptly.

Properly assigning roles will help protect your business assets while enabling efficient collaboration.

In this guide, we’ve covered everything from prerequisites to assigning roles when adding an ad account to Business Manager. By following these steps, you’ll streamline your advertising efforts and ensure secure management of your business assets. Stay tuned for more helpful articles from KTM Ads Agency that simplify digital marketing processes.

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