infodelica

Currently, I am engaged in observing and manifesting society. I invented a marker-image of informational, atom-like particles in the form of "bunnies" (zaychiki)—rapid in reproduction and swift in their spread—and named them "Infatons." Their moving images have filled the entire space of modern human life. These particles transmit an infinite digital data stream, unique in its speed, which has conquered the whole world. Never before has humanity possessed such instant information transmission.

Bunny-Infatons (information particles) essentially transform human consciousness today. Inorganic, inanimate, intangible, they form the Infosphere and influence our values, foundations, behavior, and morality; in other words, they control the brain.

The term I introduced, "Infodelica" (infa – information, and from the Ancient Greek delos – clear/manifest), emerged after realizing the reality we inhabit.

Recalling the early 90s, when computers and cell phones were just appearing, contemporary culture was permeated with various manifestations of psychedelia. I use the term "psychedelia" deliberately as a general state of transition from the Soviet to the market capitalist system, followed by an instant quantum leap into the era of high technology. Characteristically, since the beginning of the millennium, we have imperceptibly transitioned from "psychedelic" culture to "infodelic."

Much has been written and played out about psychedelia in various art forms, music, literature, cinema, etc. If previously, for example, in the 80s, you got a Pink Floyd vinyl or a Castaneda book, you could ensure an ecstatic state for at least a month or a year. This experience of a deficit form generated an idea of a Western or otherworldly paradise. In our time, any information is available instantly. The absence of deficit and time, combined with the increasing flow of information, generates an infodelic state. A state where you must be amazed again and again in a world of special effects. A state of reading endlessly "peeling" images (shelushimye kartinki). Thus, the world of "infodelica" displaces, first and foremost, subjective sublime experiences that are incommensurate with high technology, or renders them superficial in numerous TV series.

The shift from a psychedelic paradise to an infodelic one leaves a nostalgia for the experience of the uplifting human spirit—that past without mobile phones and computers, which is often retransmitted in glamorous shells. All notions of something "greater" are already devalued by high-speed modeling and the media reproduction of electronic particles. Infodelica has zeroed out all meanings of the "great and new" as previous generations knew it, substituting natural sources with the pulsing of microchips into a unified nature of digital miracles. The mechanism lies in the continuous retention of the subject through the flickering of short perceptions, leaving no gap for absorbing meaning or emotional tuning. The moment of truth, according to Heidegger, conceals itself even more by showing itself faster and more often, to the point where the question itself is hardly asked. An uninterrupted impulse of artificial truth is created, where the sponsoring lubricant is advertising. We eat info more often than its content. Temptation, promises, and special effects—this is the infodelic paradise of consumer thinking. Moreover, we are in a situation where the user often does not understand what constitutes their happiness.

"Thus, we speak of a dominant state of informational expansion of consciousness, which has its pros and cons. Where physical defects, psychological problems, or joyful news can be discussed on social networks. Distancing from natural communications may lead to a rethinking of new spiritual values and the creation of a new image of one's land."

Igor Konovalov