infodelica

Now I am engaged in observation and manifestation of society. I came up with an image-marker of information, atomic particles in the form of "bunnies" - fast in reproduction, rapid in their distribution and called them "infatons". Their moving images filled the entire space of modern man's life. These particles transmit an endless and unique in its speed digital data stream that has conquered the whole world. Never before has humanity had such an instantaneous transmission of information. Bunnies-infatons (information particles), in fact, transform the human consciousness today. Inorganic, inanimate, intangible, they form the infosphere and influence our values, attitudes, behavior and morals, in other words, control the brain. The term "infodelica" introduced by me (infa - information and from the ancient Greek word delos - clear), appeared after realizing the reality in which we live. Remembering the early 90s, when computers and cell phones were just appearing, then modern culture was permeated with various manifestations of psychedelics. It is not for nothing that I mention the term psychedelic as a general state of transition from the Soviet to the market capitalist, subsequently with an instant quantum leap into the era of high technologies. Characteristically, since the beginning of the millennium, we have quietly moved from a "psychedelic" culture to an "infodelic" one. Much has been written and played about psychedelics in various art forms, music, literature, cinema, etc. If earlier, for example, in the 80s, you got a Pink Floyd vinyl record or a Castaneda book, you could provide an ecstatic state for at least a month or a year. This experience of a deficient form gave rise to the idea of ​​a western or otherworldly paradise. In our time, any information is available instantly. The lack of scarcity and time due to the increasing flow of information generates an infodelic state. A state where you have to be surprised again and again in the world of special effects. The state of reading infinitely peeling pictures. Thus, the world of "infodelica" displaces, first of all, subjective sublime experiences that are not commensurate with high technologies or make them simply superficial in numerous series. The change from a psychedelic paradise to an infodelic one leaves nostalgia for experiencing the rise of the human spirit, that past without mobile phones and computers, which is often relayed in glamorous shells. All ideas about something more are already being devalued by high-speed modeling and media reproduction of electron particles. Infodelica has nullified all the meanings of the big and new, as previous generations knew it, and replaces natural sources with the beating of microcircuits into the unified nature of digital wonders. The mechanism lies in the continuous holding of the subject, with a flash of short perception without leaving a gap for absorbing the semantic load and emotional mood. The moment of truth, according to Heidegger, is hidden even more by the fact that it shows itself faster and more often, that the question itself is practically not asked. An uninterrupted impulse of artificial truth is created, where advertising is the sponsor's lubricant. We eat information more often than its contents. Temptation, promises and special effects - this is the infodelic paradise of consumer thinking. Moreover, we are in a situation where the user very often does not understand what his happiness is. "Thus, we are talking about the dominant state of information expansion of consciousness, where there are pluses and minuses. Where physical disabilities, psychological problems or good news can be discussed on social networks. Moving away from natural communications can lead to a rethinking of new spiritual values ​​and the creation of a new image their land." 

Igor Konovalov