Our Graphic Spectrum
We have a range of graphics that can accommodate our range of messages and needs, from utilitarian icons to a more grown-up version of our beloved Koala, KoKo Chan.
We have a range of graphics that can accommodate our range of messages and needs, from utilitarian icons to a more grown-up version of our beloved Koala, KoKo Chan.
To be used for functional purposes such as our site.
These combine our utility icons with dot-painting dots (inspired by Aboriginal art), for a more expressive version of our icons that pair with messages about our customer experience and contact information.
These koala illustrations combined with patterns designed by aboriginal artists are used when representing our brand nature, mission and values.
When creating koala illustrations for different markets, our "kit of parts" can be used to ensure brand continuity. Each illustration must contain one pattern and one material. The Koala can be illustrated in a way that is unique to a given region or market (bonus if it's created by local artists!).
Our patterns are inspired by indigenous Australian art.
Our materials are taken from our products.
To be used whenever we feature products or messages that use our signature buy+adopt purchasing mechanic (buy a mattress, adopt a koala; buy a sofa, adopt a sea turtle; etc)
1-Color
Pattern
Build
Loop