Our colour palette is inspired by Australia's vast landscape and wildlife.
Our primary palette is the core of our identity and should be used for any brand-focused executions. You can check out our web colour palette here.
These should be used in tandem with our primary colours when needing flexibility and variety.
To emphasize our brand continuity, we always have one of our primary colours represented in any situation.
We always use "Midnight Sky" instead of pure black. Our default "white" is "Gum Leaf" and pure white as secondary.
Copy should only be shown in "True Blue" and "Gum Leaf" unless needing more colours for hierarchy in a dense layout. In this case, "Midnight Sky" and "White" can be used.
The below color chart is a curated set of colour pairings inspired by the Koala narrative and to ensure AA ADA compliance. Only use these colour pairings when creating Koala brand executions. Only use two colours per layout. You can check out our accessible web colour rules here.
Do not use tints and shades of colours.
Do not use colours outside of the approved pairings.
Do not use unapproved colours.
Do not blend colours together.
