Typography

Typography

This is a fictional brand, created from a briefing generated by Artificial Intelligence.

The brief described a futuristic style, with purple as the main highlight color.

Based on that, I developed the typography and subtly customized the letters. In the “H”, I added a line that forms an “A”, and at the end of the “N”, I included a dot to represent an “i”, visually forming the acronym “AI” — a reference to artificial intelligence and technology.

This project allowed me to explore concept, style, and creativity down to the smallest detail.