Kihyon Kim, Ethics-Based Behavioral Scientist
Kihyon Kim, Ethics-Based Behavioral Scientist
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Transformative Consumer Research &
Better Marketing for a Better World
Transformative Consumer Research &
Better Marketing for a Better World
“Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large.”
— Journal of Marketing’s 2021 “Better Marketing for a Better World” Special Issue —
저는 윤리 기반 행동학자(ethics-based behavioral scientist)로서, 인간의 도덕적 성품과 인식이 시장과 사회 속 행동에 어떻게 반영되는지를 연구합니다. 기업, 기관, 소비자, 시민들이 더 의미 있고 영향력 있는 결정을 내릴 수 있도록 돕는 데 관심을 가지고 있으며, 연구와 실무를 연결해 더 나은 사회를 위한 실천적 대안을 모색하고 있습니다.
국제기구, 정부기관, 민간기업, 시민사회 등 다양한 영역에서의 경험을 바탕으로, 특히 아시아와 아프리카를 중심으로 여러 대륙에 걸친 프로젝트를 수행해 왔습니다. 삼성의 글로벌 마케팅 에이전시인 제일기획과 한국국제협력단(KOICA)에서 근무하였으며, 2019년에는 아시아재단 Development Fellow로 선정되었습니다. 또한 미국 풀브라이트 방문학자(Fulbright Visiting Scholar)로서 벤틀리대학교(Bentley University)의 경영윤리센터에서의 연구 등 국제 연구자들과 협력하며 연구를 확장해 왔습니다.
제 연구는 다음의 네 가지 축에 초점을 두고 있습니다.
첫째, 더 나은 사회를 위한 집합행동과 시민운동에 관한 연구입니다. 특히 사람들이 공공선을 위해 행동할 때, 자신의 행동이 의미 있는 변화를 만들 수 있다는 효능감과 더 나은 결과에 대한 희망 인식이 어떤 역할을 하는지 탐구합니다.
둘째, 기업의 위선과 진정성 있는 동기 인식에 관한 연구입니다. 이해관계자들이 기업의 책임 있는 행동과 무책임한 행동을 어떻게 해석하며, 그 과정에서 위선, 진정성, 도덕적 동기 인식이 어떻게 형성되는지를 분석합니다.
셋째, 덕윤리와 경영학 교육 개선에 관한 연구입니다. 덕윤리 관점에서 도덕적 성품 형성과 교육의 역할을 재조명하며, 경영학 교육이 인간과 사회를 더 바람직한 방향으로 이끌 수 있는 가능성을 탐구합니다.
넷째, 인간 중심의 AI 알고리즘 개선에 관한 연구입니다. 생성형 AI와 알고리즘이 인간의 판단과 행동에 미치는 영향을 분석하고, 보다 책임 있고 인간적인 기술 설계를 위한 방향을 모색합니다.
이러한 연구는 사회적 임팩트를 지향하며, 학문적 인정과 연구 지원을 받아 왔습니다. 저는 앞으로도 윤리, 행동과학, 소비자 연구, 그리고 AI 연구를 연결하여, 인간과 사회를 더 깊이 이해하고 더 나은 제도와 실천을 만드는 데 기여하고자 합니다.
연구 외 시간에는 Hyrox, F45 트레이닝, 마라톤, 트레일 러닝 등을 통해 건강과 균형 잡힌 삶을 실천하고 있습니다. 이러한 활동은 제게 회복력과 절제, 그리고 지속적인 자기 성찰의 중요성을 일깨워 줍니다.
I am an ethics-based behavioral scientist studying how moral character shapes human behavior in markets and society. My work aims to support companies, institutions, consumers, and citizens in making meaningful and impactful decisions by bridging research and practice to address pressing social and environmental challenges.
Before entering academia, I worked across international organizations, government agencies, private firms, and civil society, leading projects across Asia and Africa. My professional experience includes roles at Cheil Worldwide (Samsung’s global marketing agency) and the Korea International Cooperation Agency (KOICA). I was selected as a 2019 Asia Foundation Development Fellow and later served as a Fulbright Visiting Scholar at Bentley University.
My research focuses on four interconnected areas.
First, I study collective action and civic engagement for a better society, examining how perceptions of efficacy and hope motivate individuals to contribute to public goods.
Second, I investigate corporate hypocrisy and perceived sincerity of motives, exploring how stakeholders interpret responsible and irresponsible business practices.
Third, I explore virtue ethics and the development of moral character in business education, aiming to improve how ethics is taught and practiced in management contexts.
Fourth, I study human-centered AI and algorithmic decision-making, focusing on how AI influences human judgment and how more responsible and ethical systems can be designed.
My research emphasizes social impact and has received academic recognition and research support. By integrating virtue ethics, moral psychology, consumer behavior, and AI ethics, I seek to advance both theory and practice in building more responsible and sustainable market systems.
Outside academia, I enjoy endurance sports such as Hyrox, F45 training, marathon running, and trail running, which reflect my commitment to resilience, discipline, and a balanced life.
ACADEMIC APPOINTMENTS
Bentley University, The W. Michael Hoffman Center for Business Ethics
Fulbright Visiting Scholar (2025)
Korea University Business School
Research Professor, Marketing (2022~Present)
Hanyang University, School of Business
Lecturer, Marketing (2023~Present)
Hanyang Cyber University, Department of Marketing
Lecturer, Marketing (2022~Present)
Hongik University, Department of Business
Lecturer, Marketing (2022)
KDI School of Public Policy and Management
Postdoctoral Fellow (2022)
EDUCATION
Hanyang University, Business School (2022)
Ph.D., Business Administration (Marketing, Consumer Behavior)
KDI School of Public Policy and Management (2017)
Master of Development Policy (Specialization: Sustainable Development
Korea University, Korea University Business School (2014)
Bachelor of Business Administration
Korea University, College of Education (2014)
Bachelor of Arts (Fashion Design and Merchandising)
The University of Sydney, Business School (2007)
Visiting Student
ACTIVE RESEARCH STREAMS
Research Stream 1. Citizen-Consumer Activism and Social Movement
* Selected as a Fulbright Visiting Scholar 2024-2025, Fulbright Korea
Research Stream 2. Corporate Social Responsiblity, ESG and CEO Morality
Research Stream 3. Marketing Ethics and Citizen-Consumer Values
Research Stream 4. AI & Digital Marketing
ACADEMIC ARTICLES
Lee Garim, Kim Jungkeun, Kim Kihyon, Huh Jennifer, Park Jaden. "AI vs. Human Design in Fashion: Critical Role of Product Innovativeness in Shaping Consumer Attitudes". Journal of Fashion Marketing and Management, https://doi.org/10.1108/JFMM-11-2024-0431 [Q1 of JCR / Impact Factor 3.3 in SSCI index (2025) / B ranking of ABDC Journal Quality List]
Kim, Kihyon, Lee, Sun-Min*. "Self-Serving CEO Activism? How the Business-Relatedness of CEO Activism and CEO Morality Interact and Spill Over to CSR Motives". Corporate Social Responsibility and Environmental Management, https://doi.org/10.1002/csr.70214 [Q1 of JCR / Impact Factor 9.1 in SSCI index (2025) / C ranking of ABDC Journal Quality List]
Kim, Kihyon, Jhang, Jihoon, Song, Sujin*, Song, Sangyoug, Shin, Hyun., “Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy”. Journal of Business Research, 178; https://doi.org/10.1016/j.jbusres.2024.114642 [Q1 of JCR (Business) / A ranking of ABDC Journal Quality List / SSCI: Impact Factor 11.3]
* Dec 2022 Best Presentation Award on Doctoral Dissertation Competition, Korea Society of Consumer Studies
* July 2022 Best Research Paper, Korean Association of AD & PR
* July 2021 Best Research Paper. Center for Social Value Enhancement Studies
Kim, Kihyon, Oh, Sehyung*., Jhang, Jihoon “Being Cautious about Irresponsible Employer: How Job Seekers Infer Genuine CSR Motives”. Business Ethics, the Environment and Responsibility;https://doi.org/10.1111/beer.12735 [Q1 of JCR (Ethics) / B ranking of ABDC Journal Quality List / Impact Factor 2.1 in SSCI index]
*Nov 2021 Best Research Paper. Center for Social Value Enhancement Studies
*Jan 2021 Best Presentation Award on Doctoral Dissertation Competition, Korea Marketing Association
Choi, Wook-Hee, Oh, Sehyung, Kim, Kihyon*, Hur, Won-moo, (2023), “Losing the meaning of being a socially responsible service worker: Moderating effects of customer and coworker incivility”. Journal of Hospitality and Tourism Management, 56, 420-430; https://doi.org/10.1016/j.jhtm.2023.07.004 [Q1 / SSCI: Impact Factor 7.8 in SSCI index (2024) / A ranking of ABDC Journal Quality List]
Kim, Kihyon, Hong, Soojeong (2023), “Spillover Effect of Leadership Ethics on CSR Initiatives: The Mediating Roles of Firm Warmth, CSR Motive Attributions and Corporate Hypocrisy” Journal of Consumption Culture, 26(4), 205-220
Kim, Kihyon, Lim, Gyoo Gun (2022), “International Dynamic Marketing Capabilities of Emerging Market Small Business on E-commerce”. Journal of Theoretical and Applied Electronic Commerce, 17(1), 199-211; https://doi.org/10.3390/jtaer17010010 [Q2 of JCR / Impact Factor 4.6 in SSCI index (2024) / B Ranking of ABDC Journal Quality List]
Lee, Seokho Victor., Kim, Hyungjin Lukas., Kim, Kihyon., Han, Jinyoung., Lee, Hanjun (2024), “Factors Influencing Attitude toward Advertisements in Location-based Services and the Mediation Effect of Advertisement Context Value", International Journal of Mobile Communications, 23(4), 393-424; https://doi.org/10.1504/IJMC.2024.10051144 [Impact Factor 1.24 in SSCI index (2024)]
Oh, Sehyung, Kim, Kihyon (2021)"The Effects of Need for Cognitive Closure on Negotiation Behaviors". Korean Journal of Business Administration, 34(2), 325-346.
Kim, Kihyon (2020), "Analysis on North Korea’s ‘Starting a Business’ Indicator of World Bank’s Doing Business: Comparison with Low Income and Transition Countries", International Development and Cooperation Review, 12(3), 79-95.
Kim, Kihyon (2020), “A Typology of Social Impact of Art and Culture Business", Journal of Korean Culture Industry, 12(3), 145-153.
Books & Publications
(1) Services Marketing, Pearson Korea (서비스마케팅 4판, 피어슨 코리아) (2024.2)
(2) Promoting the Purchase of Green Products Based on the Consumers’ Environmental Ethics, Korea Environment Institute (소비자 환경윤리 의식에 기초한 녹색제품 구매촉진 방안 연구, 한국환경연구원)
(3) Sustainable Management Corporate Citizenship in the ESG Era (ESG시대의 지속가능경영 기업시민, 플랜비디자인) (2023.3.10)
MANUSCRIPTS UNDER REVIEW
Kim, Kihyon*. “The Limits of Egoism: Biospheric Values as Catalysts for Virtue-Ethics-Based Marketing Acceptance”. Journal of Global Marketing, Conditional acceptance
* Nov 2022 Best Research Paper. Center for Social Value Enhancement Studies (Fall)
Kim, Kihyon*. “My Contribution Matters?: An Integrative Review on Perceived Effectiveness of Individual Behaviors in Collective Action". Journal of Marketing Management, 1st revision
James Weber; Ulf Volker Thoene; Kihyon Kim; Abel Diaz-Gonzalez; Esperanza Hernandez-Cuadra; Tejinder Sharma. "Exploring Generation Z Moral Reasoning: Homogenous or Variant?". Journal of Business Ethics, 1st Revision
Jeong Hyun Kim, Jungkeun Kim; Daniel Chaein Lee; Tae Hyun Baek; Kihyon Kim. "The Information Sidedness Effect in Travel Decisions with ChatGPT: When, Why, and for Whom Two-Sided Recommendations Outperform One-Sided Recommendations". Journal of Travel & Tourism Marketing, 1st Revision
Kim, Kihyon*. “From Individual Behavior to Social Impact: A Two-Stage Instrumentality Belief Model of Collective Efficacy". Journal of Marketing Management, Under Review
Weber, James; Diaz-Gonzalez, Abel; Hernandez, Esperanza; Sharma, Tejinder; Kim, Kihyon; Thoene, Ulf. "Exploring Generation Z Value Orientation Preferences: A Six-Country Study of Business Students". Business & Society Review
WORK-IN-PROGRESS
Kim, Kihyon*. Jhang, Jihoon. "The Unintended Consequences of Stakeholder Resource Integration on Collective Consumer Engagement".
* Sep 2024 Best Research Paper. Center for Social Value Enhancement Studies
Hong, Sujeong., Kim, Kihyon*, "A Hopeful Message Works for the Pessimist: The Role of Outcome Expectancy for Message Framing and Mindset".
Kim, Kihyon. “Emotional Communication Matters: How to repair Corporate Reputation in times of crisis. (Writing stage).
*Presented at Academy of Management Annual Conference 2023
*May 2022 Corporate Citizenship Research Award, Corporate Citizen Research Institute-Postech
Kim, Kihyon, Hong, Sujeong*. "Live Up to What You Promote: CSR Leadership Hypocrisy Spillover Effect on Organization". (Writing stage)
Kim, Kihyon. “When the Message of Hope Deters Collective Climate Action: Moderating Effect of Collective Outcome Expectancy”. (Data analysis stage).
*Presented at the American Marketing Association 2023 Summer Conference
Kim, Kihyon. “Social Cognitive Theory Revisited: How to Promote Sustainable Service Usage” (Data collection stage).
*May 2022 Best Research Presentation Award, The Korean Academic Association of Business Administration
Kim, Kihyon., Jhang, Jihoon*., "When You Feel Pressured for Collective Climate Action: The Moderation Effect of Independent Self-Construal and Agentic Motive".
Kim, Kihyon., "Growth Mindset and Pro-environmental Behavior" (Data collection stage)
Kim, Kihyon., "Children's Hope for the Future: Growth Mindset and Climate Crisis" (Data collection stage)
INVITED TALKS
(1) Hoffman Center for Business Ethics (HCBE) at Bentley University. Sep 17, 2025
“When Moral Signals Collide: How CEO Rhetoric and Moral Conduct Spills Over to Corporate Reputation”
(2) Marketing Department, Bentley University. US. May, 2025
"Behavioral Approaches to Sustainability "
(3) Lee Kong Chian School of Business, Singapore Management University. Aug 29, 2023
"A Behavioral Perspective on Sustainability: Collective Action & Corporate Social Irresponsibility"
RESEARCH GRANTS & FELLOWSHIPS
2024~2025 Fulbright Visiting Scholar 2024-2025, Fulbright Korea
Title: Overcoming Social Dilemmas: Citizens' Collective Action for the Climate Crisis
2024~2029 Global Ph.D. Fellowship, National Research Foundation of Korea,
Principal Investigator,
Title: Citizen Participation for the Climate Crisis
May 2022 Research Professor, Korea University, School of Business,
Korea Ministry of Education BK21
April 2022 Post-Doctoral Research Fellow, KDI School of Public Policy and Management
May 2022 Social Value Senior Fellow, Center for Social Value Enhancement Studies
2019~2022 Global Ph.D. Fellowship, National Research Foundation of Korea, Principal Investigator,
Title: Collective Action: research on factors to drive individuals to participate in common objectives, the threshold level of the network, and its patterns over time.
2019 The Asia Foundation Development Fellow, The Asia Foundation (2019)
2019 Fellowship, Center for Social Value Enhancement Studies
2019 Research Grant, Korea Council for Reconciliation and Cooperation
RESEARCH AWARDS & HONORS
Sep 2024 Best Research Paper. Center for Social Value Enhancement Studies
Dec 2022 Best Presentation Award on Doctoral Dissertation Competition, Korea Society of Consumer Studies
Nov 2022 Best Research Paper. Center for Social Value Enhancement Studies (Fall)
July 2022 Best Research Paper, Korean Association of AD & PR
May 2022 Corporate Citizenship Research Award, Corporate Citizen Research Institute-Postech
May 2022 Best Research Presentation Award, The Korean Academic Association of Business Administration
Nov 2021 Best Research Paper. Center for Social Value Enhancement Studies
July 2021 Best Research Paper. Center for Social Value Enhancement Studies
Jan 2021 Best Presentation Award on Doctoral Dissertation Competition, Korea Marketing Association
CONFERENCE PROCEEDINGS & PRESENTATIONS
2026 American Marketing Association Winter Academic Conference. Spain. February 9 (online),
“We Making Outcomes” to “I Making Outputs”: Resolving Conceptual and Measurement Inconsistencies in Collective Action
Rethinking Consumer Ethics: Virtue Ethics as a Developmental and Contextual Framework
2025 2nd Symposium of the International Research Network on Sustainable Fashion Consumption, Yale Center for Business and the Environment, Oct 27-28, 2025
"Believing in making a difference for Earth: Effect of Positive Framing and Consumer Mindset on Green Advertising"(Selected for poster presentation but withdrawn because of travel)
2025 The Association for Consumer Research, Washington DC, Oct 9-11, 2025
"Encouraging Collective Action: How Conditional Resource Integration Boosts Participation" (poster)
"CEO Activism: Understanding the Role of Morality and Business Alignment" (poster)
"How AI-Based Personalized Messaging and Learning Processes Promote Virtuous Behavior" (Pre-conference)
2025 American Marketing Association Summer Academic Conference, Chicago, Aug 22-24, 2025
“The Unintended Consequences of Stakeholder Resource Integration on Collective Consumer Engagement"
“Measuring the Behavioral Dimensions of Social Impact"
2025 International Association for Business & Society Annual Conference. Maastricht, The Netherlands. April 3~6.
“Exploring Generation Z Value Orientation Preferences: A Six-Country Sample of Business Students”
2025 American Marketing Association Winter Academic Conference. Phoenix, AZ. February 14-16,
"The Unintended Consequences of Stakeholder Resource Integration on Collective Consumer Engagement"
"Spillover Effect of Leadership Immorality on Moral Company: Genuine CSR Motive and Corporate Hypocrisy"
2024 International Conference of Asian Marketing Associations (ICAMA) in Osaka, Japan. November 22-24,
"The Effect of Power Distance Belief on Zero Waste"
2024 Annual Meeting of the Society for Judgment and Decision Making, New York, November 22-25. (Selected for poster presentation but withdrawn because of travel)
"The Danger of Stakeholder Engagement: Resource Integration Schemes’ Impact on Citizen’s Collective Climate Engagement".
2024 한국방송학회 가을철 정기학술대회. November 9
"환경과 커뮤니케이션의 학문적 제도화 가능성 세미나" (토론자)
2024 American Marketing Association Summer Academic Conference, Boston, Aug 12, 2024
“The Unintended Consequences of Stakeholder Resource Integration on Collective Consumer Engagement" (Virtual Presentation)
“CSR Advocacy of Morally Questionable CEO: Spill-over Effect on Organizational Attraction" (Virtual Presentation)
2024 Academy of Management Annual Meeting, Chicago, Aug 4-8, 2024
“CSR Advocacy of Morally Questionable CEO: Spill-over Effect on Organizational Reputation" (AOM ONE-SIM Junior Faculty Consortium)
2024 헬스커뮤니케이션학회 전기 학술대회. June 15
"운동이 친환경행동에 미치는 영향: 성장마인드셋과 집합결과기대감의 매개효과"
2024 춘계마케팅학회 학술대회. May 25
"거액기부가 방해가 될 때: 개인의 기부의도와 영향력 인식에 대한 외부지원 방식의 효과 비교
"기업이 감정적으로 피해자와 공감할 때: 기업의 감정적 위기 커뮤니케이션 효과
"CEO의 윤리경영 방침과 비윤리적 행동에 따른 기업 위선 인식
"사회적 이슈에 대하여 말하는 CEO: CEO 행동주의에 대한 소비자 심리 연구
2024 American Marketing Association Winter Academic Conference. St. Pete Beach, FL. February 23-25,
“Beware of Hypocritical Social Responsibility: How Stakeholders Attribute Irresponsibility After CSR and How Firms Should Communicate” (Virtual Presentation)
“Expectations of Making a Difference for Earth: Interaction Effect of Positive Framing and Consumer Mindset on Environmental Message” (Virtual Presentation)
2023 Academy of Management Annual Meeting, Boston, Aug 4-8, 2023
“Crisis Communication Strategy on Corporate Hypocrisy: Attribution of Genuine CSR Motive"
2023 American Marketing Association Summer Academic Conference. San Francisco. Aug 4-6, 2023
“When the message of hope backfires: moderation effect of hope on collective clime action” (Virtual Presentation)
“A Hopeful Message Works for the Pessimist: The Role of Outcome Expectancy for Message Framing and Mindset” (Virtual Presentation)
“Enough is Enough”: Environmental Value Orientation and Social-Ecological Thought Marketing (Virtual Presentation)
2023 Global Marketing Conference, Seoul, S. Korea. July 20 -23, 2023 (Selected but withdrawn because of travel)
"Protecting the environment for my own sake? The Effect of Egoistic Value Orientation on Virtue Ethics-Based Marketing Strategy"
2023 American Marketing Association + Public Policy Conference. Nashville, Arlington, VA. USA. 08 - 10 June 2023 (Selected but withdrawn because of travel)
"When the message of hope backfires: moderation effect of hope on collective clime action"
“Enough is Enough”: Environmental Value Orientation and Social-Ecological Thought Marketing
2023 International Association for Business & Society Annual Conference. Bath, UK. June 5~11.(Selected but Withdrawn because of travel)
“Virtue Ethics-Based Marketing Strategy: What Makes Social-Ecological Thought Marketing Strategy Successful”
2023 American Marketing Association Winter Academic Conference. Nashville, Tennessee. USA. February 7, 2023
"Don't Tell Me What Others Do for the Climate: Resistance to the Majority by Agentic Motive" (Kihyon Kim, Jihoon Jhang, Sanyoung Song, Sujin Song)
2022 Distribution Marketing Advertising Consumer (DMAC) Doctoral Dissertation Competition (Korean Society of Consumer Studies). Seoul. Dec 16
“Goal Proximity Effect on Collective Climate Action: Sequential Mediation by Perceived Behavioral Impact and Collective Outcome Expectancy”
2022 International Conference of Asian Marketing Associations (ICAMA). Jeju Island, S. Korea. October 27−29, 2022
"Feeling Hopeful about Changes on Earth and Myself: Interaction of Message Framing and Consumer Mindset" (Sujeong hong, Kihyon Kim)
“Because I Feel Responsible”: Impact of Consumers’ Environmental Value Orientations on Social-Ecological Thought Marketing" (Kihyon Kim, Jung-Yoon Yum, Jeongseok Lee, Chaeuen Yim)
"When You Feel Pressured for Collective Climate Action: The Moderation Effect of Independent Self-Construal and Agentic Motive"
2022 American Marketing Association Summer Academic Conference. Chicago, USA. Aug 12~14.
“Your Contribution Matters: Motivating Collective Climate Action through Shared Goal” (Kihyon Kim, Sanyoung Song, Sujin Song, Hyun Shin)
2022 Academy of Management Annual Meeting, Seattle, USA. Aug 5~9.
Social Issues in Management - Organization and Environment Junior Faculty Consortium
2022 Society for Business Ethics Annual Meeting. Seattle, USA. Aug 5~7.
“Genuine CSR Motive Matters: How Ethical Jobseekers Perceive Changing” (Kihyon Kim, Sehyung Oh, Jihoon Jhang)
2022 International Association for Business & Society Annual Conference. San Francisco, USA. June 16~19.
“Pro-environmental Behaviors and Perceived Impact on Consumer Collective: A Conceptual Framework”
2021 International Conference on Electronic Commerce. Online. June 29~30. (Korea Society of IT Services)
“Cross-border E-Commerce in South Korea for Micro Businesses in Mongolia” (Kihyon Kim and Gyoo Gun Lim)
2021 Center for Social Value Enhancement Studies, Online. Dec.
“Changing CSR and Job seeker’s Attitudes: Effect of Genuine CSR motive and Moral Identification” (Kihyon Kim, Sehyung Oh, Jihoon Jhang)
2021 Center for Social Value Enhancement Studies, Seoul, Korea. Jul.
“Proximal Shared Goal for Distant Social Outcome: Perceived Impact and Collective Outcome Expectancy”
2021 The Korea Academy of Business Ethics, Online. June
“Changing CSR and Job seeker’s Attitudes: Effect of Genuine CSR motive and Moral Identification”
2021 Distribution Marketing Advertising Consumer (DMAC) Doctoral Dissertation Competition (Korea Marketing Associations), Online. Jan
“Changing CSR and Job seeker’s Attitudes: Effect of Genuine CSR motive and Moral Identification”
2020 Korea Society of IT Services, Seoul, Korea. Jun
“Cross Border E-commerce in Developing Countries: Supporting MSME Entrepreneurs through Export Marketing Strategy”
2020 The Korean Association of Small Business Studies, Seoul, Korea. Jun
"Analysis on North Korea’s ‘Starting a Business’ Indicator of World Bank’s Doing Business: Comparison with Low Income and Transition Countries"
2020 Center for Social Value Enhancement Studies. Online. Dec
“A Typology of Social Impact of Art and Culture Business
2019 The Asia Foundation, Seoul, Korea. Sep
“International Dynamic Marketing Capabilities of Emerging Market Small Business on E-commerce”
2018 Korea Association of International Development and Cooperation
“International Development and Sustainable Business: ISO 26000”
2018 Busan Democracy Forum
“Case of Korean Private-Public Partnership model: Development Alliance Korea”
2016 Korea Association of International Development and Cooperation
“Behavior Change in International Development: Case analysis of KOICA”
DOCTORAL DISSERTATION
Two Essays on Marketing for Sustainable Business
Essay 1. Proximal Shared Goal for Distant Social Outcome - Perceived Impact and Collective Outcome Expectancy for Collective Action –
Essay 2. Inconsistent CSR Information and Job Attractiveness - Effect of Genuine CSR Motive and Moral Identification -
Committee Members: Dr. Sang-Lin Han (Chair), Hyun Shin, Sangyoung Song, Se Hyung Oh, Sujin Song
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