OUTLINE

Type of business (design and consultant, construction, or materials supply).

Industry overview.

Key business objectives.

Unique selling proposition (USP) – what makes your company different?

Vision Statement: What the company aspires to achieve in the future.

Mission Statement: The company’s purpose and primary objectives.

Core values that guide the company’s operations.

List of services/products.

Description of each service/product.

Target audience for each service/product.

Any unique features or benefits.

Industry trends and growth potential.

Target market demographics.

Competitor analysis (key competitors, their strengths, and weaknesses).

Market needs and how your company will address them.

Marketing goals and objectives.

Marketing channels (digital, social media, traditional, etc.).

Pricing strategy.

Promotional strategies (discounts, partnerships, advertising).

Customer retention strategies.

Location and facilities.

Key operational processes.

Technology and equipment needed.

Supply chain and logistics.

Quality control measures

Organizational chart.

Key roles and responsibilities.

Management team bios (if applicable).

Staffing plan (number of employees, hiring strategy).

Startup costs (initial investment, equipment, licenses, etc.).

Revenue projections (short-term and long-term).

Funding sources (loans, investors, etc.).

Break-even analysis.

Profit and loss projections.

Key risks (market, financial, operational, legal, etc.).

Risk mitigation strategies.

Contingency plans.

Recap of key points.

Final thoughts on the company’s potential for success.

Call to action (e.g., seeking investment, partnerships, etc.).