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Marketing your residential construction business online is a necessity. The process of changing the way you market your business might seem intimidating, but it is pretty easy to learn.
A solid marketing strategy includes social media marketing, search engine optimization, and other strategies to help you reach existing customers, but also to increase brand awareness so that future customers find and learn about you.
If you are not sure how to promote your business, generate more leads and win more work, this blog has you covered.
Build a website that is easy to update
The website is the foundation of your marketing strategy, and it is a critical aspect of generating leads. The more professional your website looks, the more trustworthy it will be to your potential customers. This will go a long way in helping them choose your business over other construction companies.
Invest in photography
Hire a professional photographer to take photos of completed projects to showcase the quality of your work for your website’s portfolio page and for placement on your social media platforms. Book a photographer once every quarter to do a photoshoot to keep your portfolio fresh for multichannel marketing.
Having good images is essential to an online presence and helps catch the attention of potential clients who might be visiting your website for the first time.
Social media marketing
Social media marketing is very powerful, especially for a small construction company. Links to your social media accounts like Facebook, LinkedIn and Instagram should be at the bottom of your website as they may detract from your call to action.
An effective construction marketing strategy will require someone to function as a marketing manager and launch digital marketing campaigns for your target audience.
Use your job management system for marketing to your leads
Whatever online construction platform you use, make sure that it includes a client portal, a designated mini-site, with your construction company logo and other branding, that you set up for each of your qualified leads. Your prospective customers can log in, see details of their project, examples of your relevant previous building work, brochures, etc.
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