My work includes studies in Africa and the United States, examining journalism and AI, (dis)misinformation, media trust, and digital media effects.
Journalism Studies | Media Effects | Political Communication | Health Communication | Information Disorder | Media Trust | AI in Journalism | Journalistic Role Conception | Newsroom Online/Offline Harassment
Stakeholder Perception of Artificial Intelligence (AI) Usage in the Kenyan Media Landscape
AI in East African (Ethiopia, Uganda, Tanzania, and Kenya) Newsrooms: Examining Perceived Prevalence, Ethics, and Impacts of AI on Media Freedom, Citizen Participation, and Democratic Processes
A Comparative Examination of the Perceived Influence of AI in Newsrooms: A Case of China, the United States, and Kenya
Health Dis-and Misinformation in Sub-Saharan Africa (Kenya, Uganda, Tanzania, South Africa, Namibia, and Zimbabwe)
Mudavadi, K. C., & Bingbing, Z. (In press). Others are more impacted by "fake news"! Testing the third-person effects on support for censorship among Kenyans. International Journal of Public Opinion Research.
Ochieng, J., Mudavadi, K. C., & Grabe, M. E. (2025). Populist hustlers versus establishment dynasties: The contentious visual framing dual of the 2022 Kenyan election. Digital Journalism. https://doi.org/10.1080/21670811.2025.2564159
Bingbing, Z., Mudavadi, K. C., Matanji, F., & Lomoywara, D. (2025). Examining news media use and trust in public institutions in Kenya: The moderating role of perceived corruption and political freedom. International Journal of Communication. https://ijoc.org/index.php/ijoc/article/view/24872/5086
Mudavadi, K. C. (2025). Despite Lower Pay, Kenyan Journalists Express Higher Job Satisfaction: A Decade Later. Journalism and Mass Communication Quarterly. https://doi.org/10.1177/10776990251351645
Madrid-Morales, D., Tully, M., Mudavadi, K. C., Matanji, F., & Layire, D. (2025). Exploring Audience Agency in Addressing Misinformation. International Journal of Communication. https://ijoc.org/index.php/ijoc/article/view/21936/5031
Layire, D., Madrid-Morales, D., Matanji, F., Mudavadi, K. C., Tully, M. (2025). What is media literacy, and why does it matter? Perspectives of Senegalese social media users and media professionals. Journal of African Media Studies. https://doi.org/10.1386/jams_00131_1
Mudavadi, K. C., Tully, M. & Lomoywara, D. B. (2025). Exploring Kenyans’ Interactions with Misinformation on WhatsApp. Mobile Media & Communication. https://doi.org/10.1177/20501579241269651
Ochieng, J., Grabe, M. E., Ireri, K., & Mudavadi, K. C. (2025). Mitigating information insecurity: An African perspective on satisfaction with democracy. The International Journal of Press/Politics. https://doi.org/10.1177/19401612241308714
Mudavadi, K. C., Matanji, F., Layire, D., Tully, M., & Madrid-Morales, D. (2024). Stakeholder perceptions of regulatory responses to misinformation in Kenya and Senegal. Journalism. https://doi.org/10.1177/14648849241255935
Matanji, F., Tully, M., Mudavadi, K. C., Layire, D., & Madrid-Morales, D. (2024). Media Literacy and Fact-checking as Proactive and Reactive Responses to Misinformation in Kenya and Senegal. African Journalism Studies. https://doi.org/10.1080/23743670.2024.2401782
Mudavadi, K. C., Nduhiu, N., Ochieng, L., Muriithi, M., & Odhiambo, C. (2017). Uses and Gratifications Approach to the Use of Facebook among Kenyan University Students. African Multidisciplinary Journal of Research. https://journals.spu.ac.ke/index.php/amjr/article/view/34
Mudavadi, K. C., Binging, Z., & Tully, M. (In press). Science Communications, Media Literacy, and Pre-bunking. In H. Wassserman (Eds.). The Handbook of Disinformation. Routledge.
Gondwe, G., Mudavadi, K. C., & Zhang, B. (In press). AI agency and the digital divide: Rethinking journalism, infrastructure, and epistemic power in sub-Saharan Africa. In J. V. Pavlik & S. K. S. Iyer (Eds.), De Gruyter Handbook of Artificial Intelligence and Journalism. De Gruyter.
Wack, M., Mudavadi, K. C., & Jalbert, M. (2025). Election observation, misinformation, and electoral integrity: Evidence from the election observation group’s communications. In T. Molony (Ed.), Election Observation at a Crossroads. Bloomsbury Publishing. https://www.bloomsbury.com/us/election-observation-at-a-crossroads-9781350439436/
Nyabuga, G., Shitemi, K., & Mudavadi, K. C. (2025). Sick of Journalism: Interrogating the Traumatic Experiences of Covering Covid-19. In Aiseng, K., & Uzuegbunam, C. E. (eds), Navigating Trauma in African Journalism, (Vol. 1). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-94661-5_9
Mudavadi, K. C. & Madrid-Morales, D. (2024). Countering Political Disinformation. In S. Banjac, J. Swart, D. Cheruiyot, & S. Eldridge II (Eds.), Routledge Companion to Digital Journalism Studies (2nd ed.). Routledge. https://doi.org/10.4324/9781003334774
Mudavadi K. C. (2020). Patriarchy and Print Media Coverage in Kenya: An Analysis of Newspaper Framing of Women Politicians in Pre- and Post-2017 General Election. In C. Kioko, R. Kagumire, & M. Matandela (Eds.), Challenging Patriarchy: The Role of Patriarchy in the Roll-back of Democracy. Heinrich Böll Stiftung. https://ke.boell.org/sites/default/files/2020-05/Final%20copy-%20Challenging%20Patriarchy%20.pdf
Mudavadi K. C. (2025). Navigating the Winds of Change: Forces Shaping Journalistic Role Conception in Kenya (Publication No. 32044607) [Doctoral dissertation, Indiana University-Bloomington]. ProQuest Dissertations & Theses Global.
Mudavadi, K. C., Bingbing, Z., & Mare, A. (August 2025). Examining perceived job satisfaction in East African newsrooms: A cross-country analysis. 108th Annual Association for Education in Journalism and Mass Communication Conference—AEJMC (San Francisco, California).
Mudavadi, K. C. (June 2025). Despite Lower Pay, Kenyan Journalists Express Higher Job Satisfaction: A Decade Later. 75th Annual International Communication Association Conference – ICA (Denver, Colorado).
Mudavadi, K. C. & Bingbing, Z. (June 2025). “Proper and Mindful Use of AI Should be a Shared Goal”: Examining News Audience Perception of Generative AI Usage and Regulation in Kenyan Newsrooms. 75th Annual International Communication Association Conference – ICA (Denver, Colorado).
Mudavadi, K. C., Mare, A., & Bingbing, Z. (June 2025). Extended Abstract: Journalistic Perception of the Impact of Audience Media Metrics on Consumer and Citizen Roles in East African Newsrooms. 75th Annual International Communication Association Conference – ICA (Denver, Colorado).
Ochieng, J., Grabe, M. E., Ireir, K., & Mudavadi, K. C. (June 2025). Mitigating information insecurity: An African perspective on satisfaction with democracy. 75th Annual International Communication Association Conference – ICA (Denver, Colorado).
Wei, W. Yihan, D. J., Maria, G. E., Mudavadi, K. C., Paxton, G., Hwang, J., & Ochieng, J. (June 2025). Debunking COVID-19 falsehoods: A test of three cognitive predispositions as buffers for partisan influences. 75th Annual International Communication Association Conference – ICA (Denver, Colorado).
Mudavadi, K. C., Bingbing, Z., Matanji, F., & Lomoywara, D. (August 2024). Examining news media and trust in political institutions in Kenya: The moderating role of perceived corruption and political freedom. 107th Annual Association for Education in Journalism and Mass Communication Conference—AEJMC (Marriott Downtown, Philadelphia).
Layire, D., Mudavadi, K. C., Matanji, F., Tully, M., & Madrid-Morales, D. (August 2024). What is media literacy, and why does it matter? Perspectives of Senegalese social media users and media professionals. 107th Annual Association for Education in Journalism and Mass Communication Conference—AEJMC (Marriott Downtown, Philadelphia).
Lanosga, G., Mudavadi, K. C., & Houston, B. (August 2024). Long hours but lots of freedom: Non-profit investigative journalists’ diverging views of professional practices and values. 107th Annual Association for Education in Journalism and Mass Communication Conference—AEJMC (Marriott Downtown, Philadelphia).
Mudavadi, K. C., Hwang, J., Wang, W., Paxton, G., Ochieng, J., & Grabe, M. (June 2024). Third-Person Effects of COVID-19 Social Media Posts. 74th Annual International Communication Association Conference - ICA (Gold Coast, Australia).
Ochieng, J., Mudavadi, K. C., & Grabe, M. E. (June 2024). Populist hustlers versus establishment dynasties: The contentious visual framing dual of the 2022 Kenyan election. 74th Annual International Communication Association Conference - ICA (Gold Coast, Australia).
Wack, M., Mudavadi, K. C., & Jalbert, M. (December 2023). Election Observation, Misinformation, & Election Integrity: Evidence from the Election Observation Group and Kenya’s 2022 Election. 66th Annual Meeting African Studies Association (ASA)—Mis-and disinformation in African Politics (San Francisco, California).
Mudavadi, K. C.* (May 2023). Third-Person Perceptions of Digital Political Disinformation in Kenya. 73rd Annual International Communication Association Conference (ICA)—Mass Communication Division (Toronto, Canada). *Top Student-Only Paper Award.
Mudavadi, K. C. & Shanahan, J. (May 2023). Journalistic Digital Migration in Kenya. 73rd Annual International Communication Association Conference (ICA)—Journalism Studies Division (Toronto, Canada).
Tully, M., Madrid-Morales, D., Layire, F., Mudavadi, K. C., & Matanji, F. (March 2022). Exploring Audience Agency in Addressing Misinformation in Kenya and Senegal. True Cost of Misinformation Workshop—Harvard Kennedy School (Harvard University, USA).
Matanji, F., Tully, M., Madrid-Morales, D., Mudavadi, K. C., & Layire, D. (October 2022). Perception of and The Role of Fact-Checking to Combat the Spread of Misinformation in Kenya. Global Fusion Conference, Temple University, Philadelphia, Pennsylvania.
Tully, M., Madrid-Morales, D., Layire, D., Mudavadi, K. C., & Matanji, F. (August 2022). Fact-checking as Process and Product: How Kenyan and Senegalese Media Professionals Combat Misinformation. 105th Annual Association for Education in Journalism and Mass Communication Conference—AEJMC (Detroit, Michigan).
Mudavadi, K. C., Tully, M., Madrid-Morales, D., Layire, D., & Matanji, F. (May 2022). Understanding Roles, Responsibilities, and Regulation for Addressing Misinformation in Kenya. The 2022 African Digital Media Conference—Birmingham Centre for Media and Cultural Research (Birmingham City University, Birmingham, UK).
Mudavadi, K. C., Tully, M. & Lomoywara, D. B. (May 2022). Exploring Kenyans’ Interactions with Misinformation on WhatsApp. 72nd Annual International Communication Association Conference—ICA (Paris, France).
Tully, M., Mudavadi, K. C., & Lomoywara, D. B. (August 2020). Health Misinformation in Kenya. 103rd Association for Education in Journalism and Mass Communication Virtual Conference—AEJMC (University of California-San Diego, California, USA).
Mudavadi, K. C. (October 2019). Patriarchy and Print Media Coverage in Kenya: An Analysis of Newspapers Framing of Women Politicians in pre-and-post 2017 General Election. 3rd Biennial African Studies Association of Africa Conference (United States International University-Africa, Nairobi, Kenya).
Mudavadi, K. C. & Lomoywara, D. B. (October 2019). The Role of Instagram on Academic Performance of Kenyan University Students: A Case of United States International University-Africa. 3rd Biennial African Studies Association of Africa Conference (United States International University-Africa, Nairobi, Kenya).
Mudavadi, K. C. (October 2019). A Spiral of Silence for Political Discourse: Examining a Comparison Analysis of the Digital Political Empowerment of the United States and Kenya during the Immediate Previous General Elections. 3rd Biennial Association of Africa Conference (United States International University-Africa, Nairobi, Kenya).
Mudavadi, K. C. (September 2019). A Uses and Gratifications Approach to Usage of Facebook among Kenyan College Students. International Symposium on Social Media 2019 in Nairobi, Kenya (United States International University-Africa, Nairobi, Kenya).
Mudavadi, K. C. (May 2019). Patriarchy and Print Media Coverage in Kenya: An Analysis of Newspapers’ Framing of Women Politicians in Pre-and Post-2017 General Election. Accepted for presentation at the 15th Global Communication Association Conference (The American College of Greece, Athens, Greece).